What is Captora and what do we do? Check out our slide deck to find out more.

1. Digital Marketing Acceleration

2. Amplify Marketing Productivity

3. Amplify Marketing Productivity

4. Amplify Marketing Productivity

5. Yesterday’s Marketer

6. Today’s Marketer
Under Pressure to
Accelerate Pipeline Growth

7. No Integrated Digital Marketing Solution
To Find New Quality Buyers

8. Find and Capture New Buyers Before Your Competition
Find digital
marketing gaps
across multiple
platforms and
prioritize resources
Boost conversion
of paid and
organic results,
leveraging your
best existing
content
Increase impact
of prior
investments in
back-office, CRM
and Marketing
Automation
your best
existing content

9. Find and Capture New Buyers Before Your Competition

10. Identify and Prioritize with
Demand Analyzer
Aggregate and interpret millions of Internet demand signals
form anonymous, conversions-ready, buyers
Access real-time buyer and competitive intelligence
Reveal opportunities for capturing new buyers’
contact information and behavioral details

11. Launch and Optimize with
Campaign Engine
Automate the processes around
scalable campaign creation and optimization
Integrate with your forms/templates
Automatically determine the best title, sub-title,
and CTA to maximize conversion rates

12. Monitor and Report with
Performance Advisor
Leverage advanced monitoring and reporting techniques
to report results by campaign/persona/channel over time
Drive continuous, real-time improvement of campaigns
using data and up-to-the-moment performance comparisons

13. 60% Better Cost-Per-Lead
Highlights
Marketo has launched 150+ Captora campaigns,
with plans to get to 300+
With Captora, Marketo’s cost-per-lead is 50-60% better than
other demand generation approaches used by Marketo
Over 90% of Captora leads are non-branded, meaning they
are not new prospects for Marketo

14. 60% Better Cost-Per-Lead
Highlights
ServiceMax identified, launched, and optimized over 800 search
campaigns via Captora with no new marketing hires
Using Captora, new Search, Advertising, and Social campaigns and
showing 200-300% lift in conversion rates
ServiceMax has seen substantially more leads at a lower
cost-per-MQL (Marketing Qualified Lead)

15. Captora’s Marketing Engagement Platform
See Do Win
Real-Time Buyer
& Competitive
Inteligence
Search, Advertising
& Social Optimization
(SEM)
Organic Campaign
Expansion (SEO)
Content
Collaboration
& Management
Marketing Reporting
& Analytics
Deep Natural Language Crawling Buyer Demand Signal Analysis Infinite Scalable Cloud Big Data
PRODUCTS WTH DESIGN-FOCUSED USABILITY

16. Contact us
www.captora.com
Sales@captora.com
Twitter: @captora