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Hudson’s Coffee Campaign Proposal
Prepared by Kah Men Cheang
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CKM AUSTRALIA
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OUR COMPANY
 International
 Experienced
 Diverse
 Big names
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CURRENT CAMPAIGN
PROBLEMS AND ISSUES
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SOCIAL MEDIA
 Facebook, Twitter, Instagram, Mobile apps
 No regular updates
 Overly dependent
 Non-tech savvy market?
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POINT OF PURCHASE
 Lack of in-store signs
 No posters at store windows
 Limited banners
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PROPOSED CAMPAIGN
IMPROVED STRATEGIES AND IDEAS
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SOCIAL MEDIA
 Update regularly
 Use other forms of social media – radio, television, newspaper
POINT OF PURCHASE
 Mor...
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ONE MORE TARGET MARKET
 Business people
 Advertise at their offices (outside, information board)
 Suggest as a place ...
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IMPROVED PERSONAL
RELATIONS
 More engaged in events
 Health, travel and business
 Sponsorship, taking part in health ...
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SUCCESS
!
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Hudson's Coffee Campaign Pitch

For UTas BMA 349 Assessment 2

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Hudson's Coffee Campaign Pitch

  1. 1. + Hudson’s Coffee Campaign Proposal Prepared by Kah Men Cheang
  2. 2. + CKM AUSTRALIA
  3. 3. + OUR COMPANY  International  Experienced  Diverse  Big names
  4. 4. + CURRENT CAMPAIGN PROBLEMS AND ISSUES
  5. 5. + SOCIAL MEDIA  Facebook, Twitter, Instagram, Mobile apps  No regular updates  Overly dependent  Non-tech savvy market?
  6. 6. + POINT OF PURCHASE  Lack of in-store signs  No posters at store windows  Limited banners
  7. 7. + PROPOSED CAMPAIGN IMPROVED STRATEGIES AND IDEAS
  8. 8. + SOCIAL MEDIA  Update regularly  Use other forms of social media – radio, television, newspaper POINT OF PURCHASE  More in-store posters about products and promotions  Signage outside of store or corner of street  Billboards and directional signs
  9. 9. + ONE MORE TARGET MARKET  Business people  Advertise at their offices (outside, information board)  Suggest as a place for business meet-ups  Formal yet informal settings of the store  Coffee and small bite – perfect for business meet-ups!
  10. 10. + IMPROVED PERSONAL RELATIONS  More engaged in events  Health, travel and business  Sponsorship, taking part in health campaigns, establishing donation funds  Asthma Australia and more
  11. 11. + SUCCESS !

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