For UTas BMA 349 Assessment 2

1. +
Hudson’s Coffee Campaign Proposal
Prepared by Kah Men Cheang

2. +
CKM AUSTRALIA

3. +
OUR COMPANY
 International
 Experienced
 Diverse
 Big names

4. +
CURRENT CAMPAIGN
PROBLEMS AND ISSUES

5. +
SOCIAL MEDIA
 Facebook, Twitter, Instagram, Mobile apps
 No regular updates
 Overly dependent
 Non-tech savvy market?

6. +
POINT OF PURCHASE
 Lack of in-store signs
 No posters at store windows
 Limited banners

7. +
PROPOSED CAMPAIGN
IMPROVED STRATEGIES AND IDEAS

8. +
SOCIAL MEDIA
 Update regularly
 Use other forms of social media – radio, television, newspaper
POINT OF PURCHASE
 More in-store posters about products and promotions
 Signage outside of store or corner of street
 Billboards and directional signs

9. +
ONE MORE TARGET MARKET
 Business people
 Advertise at their offices (outside, information board)
 Suggest as a place for business meet-ups
 Formal yet informal settings of the store
 Coffee and small bite – perfect for business meet-ups!

10. +
IMPROVED PERSONAL
RELATIONS
 More engaged in events
 Health, travel and business
 Sponsorship, taking part in health campaigns, establishing
donation funds
 Asthma Australia and more

11. +
SUCCESS
!