The document describes using the Analytic Hierarchy Process (AHP) to help a couple choose which car to purchase out of three options: Honda, Mazda, or Volvo. It outlines the steps to build an AHP model in Decision Lens software, including establishing criteria of cost, safety, and appearance to evaluate the alternatives. Pairwise comparisons are made between criteria to calculate their weights, and between alternatives for each criterion. The final weights show the Honda as the top choice.

2. Chapter 10 The Analytic Hierarchy Process Using Decision Lens

37. HYPOTHETICAL DATA FOR CAR PURCHASE EXAMPLE Car Cost Safety* Appearance Honda $22,000 Average Sporty Mazda 28,500 Above Average Slick Volvo 33,000 Excellent Dull * Safety Rating from a consumer testing service.