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Media Advisory
          CANOEKAYAK CANADA AND MAZDA CANADA PRESENT
          nd
   THE 2 ANNUAL INTERNATIONAL MAZDA CANOEKAYAK KNOCKOUT 2008

June 19, 2008


WHAT: Mazda CanoeKayak Knockout 2008 - only event of its kind in Canada.

WHO: CanoeKayak Canada, Corporate Sponsor Mazda Canada, Ontario Trillium Foundation, City of
     Toronto and hundreds of National and International athletes:
  • Adam van Koeverden - 2004 Olympic Champion in Men’s K-1 500 metres, 2007 World
     Champion in Men’s K-1 500 metres, 44 time Canadian Champion kayaker, Nominated to 2008
     Summer Olympic Team
  • Mark Oldershaw - 2001 Junior World Champion in Men’s C-1 500 and C-1 1000, Fifth place
     finish at 2007 World Championships in Men’s C-1 500, Multiple medalist in World Cups in 2007
     and 2008, Nominated to 2008 Summer Olympic Team
   Canadian National CanoeKayak Team
   International Top Ranked Canoe and Kayak Paddlers

WHEN: Saturday, September 13, 2007
      8:00am – 4:00pm

WHERE: Marilyn Bell Park, Ontario Place Harbour Area, 1250 Lakeshore Blvd., Toronto, Ontario

EVENT DETAILS:

   o International Kayak and Canoe Singles Knockout Competition for Men and Women

   o Juvenile Kayak and Canoe Singles Knockout Competition for Men and Women

   o Kayak Fours Competition for Men and Women

   o   Men’s Canoe Fours Competition

   o Women’s Canoe Singles Competition

   o   Race Format
        200-metre races that will begin with a series of preliminary rounds
        Field will be reduced to a final round
        Final round will be sudden death format and prizes will be awarded in order of finish

   o   Club Mixed Dragon Boat and War Canoe Competition
        Open dragon boat and war canoe 200-metre competition
        Crews will be mixed with a minimum number of men and women
        Heats and finals will be run depending on number of entries

                                                                                                    1
Athletes interested in registering for the above competitions go to www.canoekayak.ca.

BACKGROUND:

      Canada has qualified for all 12 canoekayak events in the 2008 Summer Olympic Games.
      The opportunity is high for medal results in the upcoming Olympic Games in Beijing.
      The Mazda CanoeKayak Knockout sprint races will showcase Canada’s top ranked paddlers.
      Canadians are among the highest ranked paddlers in the world.
      Canadians finished well at the recent 2007 World Championships.
      Mazda Canada has been the corporate sponsor of the Canadian National CanoeKayak Team
       since 1995.
      Sprint CanoeKayak was Canada’s top performing sport at the 2004 Summer Olympic Games.
      CanoeKayak Canada and Mazda Canada enjoy one of the longest standing corporate
       sponsorships in Canadian sports beginning with the Olympic Games in Atlanta, Georgia.
      With Mazda’s support over the years, the Canadian CanoeKayak Team has become one of the
       top ranked teams in the world



                                                - 30 -



MORE INFORMATION:
For more information on the Mazda CanoeKayak Knockout ‘08 contact:
Lynda Keith
The DC Group
905-642-3865
lyndakeith123@rogers.com

For more information or to Register to Participate go to CanoeKayak Canada visit www.canoekayak.ca.




                                                                                                      2

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Mazda Kayak Race 1st Media Advisory

  • 1. Media Advisory CANOEKAYAK CANADA AND MAZDA CANADA PRESENT nd THE 2 ANNUAL INTERNATIONAL MAZDA CANOEKAYAK KNOCKOUT 2008 June 19, 2008 WHAT: Mazda CanoeKayak Knockout 2008 - only event of its kind in Canada. WHO: CanoeKayak Canada, Corporate Sponsor Mazda Canada, Ontario Trillium Foundation, City of Toronto and hundreds of National and International athletes: • Adam van Koeverden - 2004 Olympic Champion in Men’s K-1 500 metres, 2007 World Champion in Men’s K-1 500 metres, 44 time Canadian Champion kayaker, Nominated to 2008 Summer Olympic Team • Mark Oldershaw - 2001 Junior World Champion in Men’s C-1 500 and C-1 1000, Fifth place finish at 2007 World Championships in Men’s C-1 500, Multiple medalist in World Cups in 2007 and 2008, Nominated to 2008 Summer Olympic Team  Canadian National CanoeKayak Team  International Top Ranked Canoe and Kayak Paddlers WHEN: Saturday, September 13, 2007 8:00am – 4:00pm WHERE: Marilyn Bell Park, Ontario Place Harbour Area, 1250 Lakeshore Blvd., Toronto, Ontario EVENT DETAILS: o International Kayak and Canoe Singles Knockout Competition for Men and Women o Juvenile Kayak and Canoe Singles Knockout Competition for Men and Women o Kayak Fours Competition for Men and Women o Men’s Canoe Fours Competition o Women’s Canoe Singles Competition o Race Format  200-metre races that will begin with a series of preliminary rounds  Field will be reduced to a final round  Final round will be sudden death format and prizes will be awarded in order of finish o Club Mixed Dragon Boat and War Canoe Competition  Open dragon boat and war canoe 200-metre competition  Crews will be mixed with a minimum number of men and women  Heats and finals will be run depending on number of entries 1
  • 2. Athletes interested in registering for the above competitions go to www.canoekayak.ca. BACKGROUND:  Canada has qualified for all 12 canoekayak events in the 2008 Summer Olympic Games.  The opportunity is high for medal results in the upcoming Olympic Games in Beijing.  The Mazda CanoeKayak Knockout sprint races will showcase Canada’s top ranked paddlers.  Canadians are among the highest ranked paddlers in the world.  Canadians finished well at the recent 2007 World Championships.  Mazda Canada has been the corporate sponsor of the Canadian National CanoeKayak Team since 1995.  Sprint CanoeKayak was Canada’s top performing sport at the 2004 Summer Olympic Games.  CanoeKayak Canada and Mazda Canada enjoy one of the longest standing corporate sponsorships in Canadian sports beginning with the Olympic Games in Atlanta, Georgia.  With Mazda’s support over the years, the Canadian CanoeKayak Team has become one of the top ranked teams in the world - 30 - MORE INFORMATION: For more information on the Mazda CanoeKayak Knockout ‘08 contact: Lynda Keith The DC Group 905-642-3865 lyndakeith123@rogers.com For more information or to Register to Participate go to CanoeKayak Canada visit www.canoekayak.ca. 2