With more than 80 million Millennials in the United States, this generation is redefining how they get involved with organizations. The way that Millennials are connecting, getting involved, and giving to organizations is requiring nonprofits to adopt new approaches in order to build relationships with this dynamic generation. Join Care2 and Derrick Feldmann (co-author of the new book Cause for Change: The Why and How of Nonprofit Millennial Engagement) to discuss how Millennials are transforming philanthropy and engagement with social issues, pulling on new data from the Millennial Impact Project, a research initiative of more than 10,000 Millennials conducted by his agency Achieve with support from the Case Foundation. In this webinar you'll learn: -How Millennials connect with causes - using social media and different peer methods to engage as volunteers and donors -How Millennials participate in various service programming from micro-volunteering to leadership programming -Millennial giving habits and how to enhance solicitations for increased response. Presented by: -Derrick Feldmann of Achieve -Eric Rardin of Care2

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How Millennials Are Changing Social Causes
Millennials and
Causes
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2. #C2Webinar
Citizens use Care2 for:
Starting or signing petitions
Spreading news
Commenting on blogs
Donating $
Joining nonprofits
Nonprofits use Care2 for:
Recruiting Donors & Supporters
Traffic/Branding/Awareness
Advocacy
Building Facebook fan base
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3. #C2Webinar
presenters:
Derrick Feldmann
@derrickfeldmann
themillennialimpact.com
causeforchangebook.com
Eric Rardin
@care2team
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4. #C2Webinar
Being Present
Without Being
Present
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Affinity Does
Not Mean
Interest
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Feedback Is
Faster Than
Ever Before
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Giving Is
Happening
Without
Institutions
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Why
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It’s Not About You
Or Your Interests
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It’s About Them Using
Your Organization as a
CONDUIT to Affect
Their Cause, Their
Issue, Their Value
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Millennial
Actions
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1. MicroMillennials participate at micro levels
before moving to highly involved
states of cause action.
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Like
Comment
Post
Call
Email
Text
MeetSupportive
Activism
Organizing
Activism
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2.Peer
Small
Group
Millennials participate with
peers/family in small groups.
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Paul Adams
“Grouped”
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Creating Interest Among
Peers Through
• Petition Signing
• Content Approval – Liking
and Comments
• Sign Up to Hear More
Via Email, Text, Messages
Peer
Organizing
Group
Organizing
Lead Organizing Efforts
and Outreach
• Young Professional
Groups
• Junior Boards
• Advisory Boards
• Committees
Small Group
Volunteering
Fundraising
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3. Action =
Transparent
Solutions
Millennials act when organizations are
transparent agents of tangible solutions.
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USABILITY
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1. ToolsThe tools Millennials use should
not be confused for the strategy to
engage them.
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Common Millennial
Communication
Efforts
“We want Millennials involved –
please like us.”
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Do You Like Me?
(Check One)
Yes No Maybe
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2. Recipient
Message to become a recipient.
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“What Inspires Me In The Moment”
42%
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3. Followers
vs. Leader
Not every Millennial is a influencer
– but they have friends and
followers.
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Connect to 2 Types
of Millennials
Followers | Lead
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Why?
Because Millennials
connect to actions
and their friends’
actions.
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1. Micro
Service
Create small, actionable
challenges/ service opportunities
for Millennials.
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2. Peer
Small Group
Create small (up to 5), peer group
opportunities for one time,
meaningful service.
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3. Formal
Groups/Roles
Create group and event based
opportunities for social, leadership,
and educational purposes.
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39. #C2Webinar
1. Micro
Givers
Create small, actionable
opportunities for Millennials to
support.
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2. Be
Tangible
Create tangibility and don’t be
afraid to create campaigns that are
loss leaders.
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Email
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3. Peer
Influence
Millennials will respond to peers
regardless of how creative your
request.
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44. #C2Webinar
64%
Raise Money For Event
Event
Style Fundraising
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Millennial micro action,
inspired by others, for
the tangible benefit of
someone else.
Derrick Feldmann
@derrickfeldmann | dfeldmann@achieveguidance.com
Achieveguidance.com | TheMillennialImpact.com
CauseforChangebook.com
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47. #C2Webinar
thank you! questions? contact us!
Derrick Feldmann
dfeldmann@achieveguidance.com
@derrickfeldmann
Eric Rardin
ericr@care2team.com
@care2team
Watch the full presentation here: http://hub.am/1bATG56