The document summarizes Care2's services for nonprofits. Care2 is an online social network with over 15 million members seeking to make a positive impact. It allows nonprofits to run campaigns on Care2 to drive traffic to their websites, win advocacy victories by gaining petition signatures, and grow their email lists. Case studies show that nonprofits can acquire donor leads through Care2's email list growth campaigns and achieve high returns on their investment. Care2 also offers services to help nonprofits convert leads into donors and identify influential supporters on social media.

1. Advertising for Nonprofits Justin Perkins, Director of Nonprofit Services Copyright ©2008 Care2, Inc. All Rights Reserved. 01/13/11 “ Care2 101” Care2’s Services for Nonprofits Clint O’Brien, VP, Nonprofit Services

7. Personal Profile Pages Social Media Socially Resp Jobs Sign Petitions / Pledges Health Tips Click to Donate People Tags & Directory 10,000 Discussion Groups Post News Items Send E-cards Discover Take Action Share Photo Sharing Alerts & Newsletters Care2 Helps Millions of People To… Take Daily Actions Give “Butterfly Gifts”

8. To Support Causes They Care About

9. Who are Care2 Members? Age Distribution Care2 Member Profile Education 67% college+ Annual HH Income 65% >$75,000 Gender 75% women Age (Average) 39 Pets 80% Charitable Giving 62% donors Avg Site Visit 11 minutes Total Membership 14 million Daily Uniques > 170,000 Monthly Uniques 11 million New Members/Day > 5,000

10. Care2 is an active community whose members get involved Care2 Members Are Engaged

11. Some of Care2’s 600+ Clients

12. Main Campaign Types Drive Traffic 1. Win Advocacy Victories 2. Grow Email List 3.

13. Main Campaign Types Drive Traffic 1. Win Advocacy Victories 2. Grow Email List 3.

17. Main Campaign Types Drive Traffic 1. Win Advocacy Victories 2. Grow Email List 3.

21. Main Campaign Types Drive Traffic 1. Win Advocacy Victories 2. Grow Email List 3.

23. Email List Growth Campaign • This landing page on Care2.com features the action that the member is being urged to take. It includes the nonprofit’s branding, and approved content. • The contact info captured includes full name, email, street address, state and zip

34. Care2 Partner Network

35. Care2 Partner Network

37. Care2 is also a Platform for Cause Marketing

40. Thanks Clinton O’Brien VP, Nonprofit Services 202-785-7308 [email_address]