Contest entry

1. Career Anna Summer Project Contest
Project Introduction: SaaS Delivery platform enables sassification of a Web
application or an On Premise application to a SaaS based application that can be
accessed over the internet. I have designed the framework of the platform named
MSDP (Mind tree SaaS Delivery Platform) that is yet to be launched. Conducted an
extensive primary and secondary research and listed the various components that are
to be included in the platform and the features of each of these components.
The features of the following components were discussed in depth. Some of the
components are Tenant Enrolment, User Management, Role based authorization,
Logging and diagnostics, Application usage Metering, Billing, tenant management,
configuration, customization etc.
Designed a detailed subscription and billing process that would ensure constant
revenue to the Independent Software vendors and the Tenants. This will be the
Business Model that will be adopted by most of the IT companies in the future.
Swagat Nadella
SIBM-Pune

2. Objectives of the project
Market
research
•Designing a framework for SaaS Delivery Platform
•List the features to be provided in each component of the SaaS Delivery platform
• Designed a detailed subscription and billing process that would generate constant revenue to
the Independent Software vendors and the Tenants
Competitor
Analysis
•List the various competitors who are providing the SaaS Delivery platform
• Study the features of every competitor and then designing the framework for SaaS platform of
Mind tree so that it will emerge as a Market Leader
• Represent the findings in Gartner's Magic Quadrant
Promotional
Strategies
•Designing the promotional strategies to launch the product in the market
• Suggested suitable Digital Marketing strategies to promote the product

3. Relevance to the Industry Segment:
Forrester Research on Public Cloud and SaaS
• Largest Growth segment is SaaS
and continues to be relevant until
2018
• Growth of IaaS, PaaS, BPaaS, will
stagnate by 2015
• ISV’s without SaaS offering tends
to loose out of market share
• Sassification is a key area to focus
for software services companies
3
Business benefits expected:
1) SaaS Delivery Platform will help in grabbing this market share and increase the top line and bottom line
growth of the company.
2) Paradigm shift in the business model of the IT companies: The pay per use model suggested will ensure
constant revenue for ISVs’. The tenants are freed from maintaining the infrastructure and reduce their
investment in CAPEX
3) Proposed Billing methodology=Price for DB selection+SLA requirement fee+ (Number of UsersXNumber
of Units per userXPrice per unit)/(Fixed Rental fees) +Service Tax.

4. Proposed framework for SaaS Delivery
Platform
Tenant
Enrollment
User
Management
Role based
Authorization
Logging and
Diagnostics
Performance
and Availability
Application
Usage Metering
Billing
Interface
Merchant
Processing
*Orchestration
Tenant
Management
Configuration Customizations
*Reporting *Plug-insNotification
*Feedback
and Ticketing
Licensing
Agreement
Subscription
setup
This is the Framework of the SaaS Delivery platform. Listed above are the various components that are
independent of each other which can be purchased and plugged in when required.
Independent Software vendors can make use of these components to convert their web application into a
SaaS application.

5. Challengers Leaders
Niche Players Visionaries
Gartner
Magic
Quadrant
LOW HIGH
LOW
HIGH
Completeness of
Vision
Ability to Execute
TECH
CELLO
ALICE
CORRENT
HCL ORACLE
WIPRO
MIND
TREE-
CURRENT
VERSION
MIND
TREE-
FIRST
RELEASE
MIND
TREE-
ENHANC
ED
VERSION
Competitor Analysis – Gartner’s
Magic Quadrant

6. Promotional
Strategy
1. Define
Objectives
2.
Promotional
Program
Situation
Analysis
3.Communic
ation Process
Analysis
4.Develop
IMC Program
5.Integrated
& Implement
IMC
Strategies
6.Monitor,
Evaluate &
Control IMC
Program
Promotional Strategy Steps
1. Market Analysis
2. SWOT
3. Competitor Analysis
1. Define target audience
2. Find where customers find
information
3. Define communication
objectives
4. Designing messages
1. Direct Marketing
2. Internet Marketing
3. Sales Promotion
4. PR
5. Personal Selling
Select the
right mix of
cost-effective
communicati
on channels
This 6 step approach is used by many big companies to convey their communication
messages to their customers and achieve their marketing & organizational objectives.
Each of these steps were discussed in detail.
Promotional Strategy Framework