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CARESSA LYNN A. SIGLOS
CAMPUS JOURNALISM 101:
2. CAMPUS JOURNALISM 101:
Define the role of journalism in society
Outline the process involved in our practice of campus journalism
Enumerate and explain elements that make a ‘news’
Differentiate kinds of news stories
Learn tips in writing good news stories
Write good news stories
What is it for?
Theory of Social
4. The Principle of Media and Morality
“formation of social, civic, and
moral space—a mediapolis where
media can be a designated place
for civility, humanity, and
“higher form of
social consciousness—one that
looks out for society’s
5. ADVOCACY JOURNALISM
“Articles that provide “context, analysis, evidence, and
testimony that frame and drive public debate”
1. Is fact-based
2. Approaches a story from a specific standpoint
3. Presents arguments
4. Addresses counter-arguments
5. Makes a call for action
9. News is any event, idea, or reaction that is
presented factually and simply in written form
to give the reader an idea of what is currently
happening, particularly on matters of interest
to the community.
10. So what’s newsworthy NEWS?
Proximity or nearness
• (Is it close to the community?)
• (Is there significant, formerly unknown
information to the readers?)
Immediacy or timeliness
• (Did it happen recently?)
Consequence or Impact
• (How many people have been, are and will
• (Will it make a fun story?)
• (Is anyone famous involved?)
• (Is it something highly unusual?)
12. Kinds of News Stories
Advance Story Straight News Country/Province-Wide
Coverage Story News Feature/
Box Story Policy news
Student/social issues news
13. LEAD / LEDE
the beginning of a news story which contains the most
important information, helping the reader decide
whether or not to read the rest of the story
• Who-what-when-where-why-how leads
• Grammatical beginning leads
• Unorthodox leads
14. 5Ws lead
• After getting all the information to
answer the 5 Ws an H, decide which
one is most important and begin your
lead with that.
• Avoid stressing the wrong things or
persons in the lead.
• Avoid using “Last, The, There, An, A”
as much as possible as these could
sound like dull openings.
• Avoid overloading your lead.
15. Grammatical beginning
– Garnering a passing percentage
of 95%, 65 BSCE graduates are
now licensed Civil Engineers.
• Temporal Clause
– While classrooms at the
Mechanical Ed campus are being
repainted, Engineering and
students attend classes under a
large mango tree beside the
16. Grammatical beginning
• Infinitive Phrase Lead
– To raise enough funds for the GK
Build this summer, members of
The Artians will be performing in
front of the city hall.
• Conditional Clause
– Unless the admin decides to
increase the salary of its
employees, the UNION will pursue
their planned rally outside the
gates of the university.
17. Unorthodox leads
• Direct quotation lead
– “I am no savior,” says Dr. Camacho after
having saved 1,200 lives after Yoleng hit the
province two days ago.
• Question lead
– Would you spend P10,000 for your child’s
Senior High education? This was the central
issue discussed during the Parents’ Assembly
• Contrast lead
– From 48th to 71st, AGC lost its status as
the premier center of educational
excellence in Northern territory after
accreditors denied granting autonomous
status to the institution.
18. HOW TO DO IT (Data Gathering)
Understand what the story is about
Understand why the story is important
Learn how to interview effectively
Contact key individuals for interview
Respect people, their time, and privacy
Be present during the event you are covering
Take down notes, and strive for accuracy
Use a recorder if possible especially when you plan to include direct
Cross-check data given by your sources to ensure consistency
Gather as much information as you can before, during, and after the
19. HOW TO DO IT (Writing & Editing)
Think about the most interesting and important part of the
news, and create a good lead out of it.
Add the rest of the details into the body, according to degree
of importance of the information
In news tackling policies/concerns, make sure to include all
available sides of the story
Do not fake your data
Use simple language and avoid jargon unless necessary
Edit your work and have others edit it too
When in doubt, consult the experts
20. The NOSE for NEWS
is what matters most
in a news writer.
If you don’t have it, you have to learn to grow it.
After learning it, you have to hone it.