The Communications Waterfall

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This is how Sarum PR works with clients to agree their voice and what they should be saying - The Communications Waterfall. Only then can we decide which tools to use to communicate it properly! Simples

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The Communications Waterfall

1. Integrated PR and Marketing Communications The Waterfall Approach Market/Industry e.g. Life Sciences, Public Sector, Financial Services Key Themes (Industry) As defined by analysts, regulators, publishers, conference organisers, trade bodies etc e.g. Big Data, Compliance drivers or deadlines, Open Source, Agility, Outsourcing Create YOUR voice/response Your voice to the key themes - a consistent voice expressed across all comms channels Identify Subject Matter Experts Communication Communicate to your audiences to start and be part of conversations and raise profile and awareness Press | Analysts | Investors | Influencers Customers Partners | Prospects | Staff | Competitors Identify and Create content assets Tactical PR and Marketing Channels Media Releases | Articles | Shows Speaker Subs | Customer Stories | Surveys Research | White Papers | Blog | Twitter/ Facebook/LinkedIn | Website | YouTube Webinars | Awards Content Asset The Content Hub Identifying and Gaining Real Value from Content Assets Tweets Blog Posts LinkedIn Podcast(s) Q&A Blog Post Press Release Email Campaign Banner Ads Video CONSULTANCY SERVICES

The Communications Waterfall

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