Social media on your own website – the overlooked opportunity TTE 2010 digital visitor
- The document discusses using social media on your own website to maximize its benefits. There are two principles of social media: using social media on your website and using social media not on your website to direct traffic to your site. - It recommends positioning social media like videos and photos earlier on your site for inspiration, and text reviews on specific pages to aid decision making. Building your own social media solution allows you to build your own content archive over time rather than relying on third parties. - Case studies show how combining your own social media solution with content from third parties can increase exposure, and how incentivizing users and social networking on your site can increase engagement and repeat business.
![[object Object],[object Object],[object Object],[object Object],[object Object],Agenda By the end of this presentation you will discover the 2 principles of Social Media around which everything else revolves](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social media on your own website – the overlooked opportunity TTE 2010 digital visitor
- 1. Your own website – the overlooked opportunity for social media Anthony Rawlins, Digital Visitor Travel Technology Europe 2010
Notas del editor
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?
- Are many companies missing a trick with their social media strategy?