1. WWF is the world’s leading organization devoted to conservation. It only makes
sense that we partner up with some of the worlds’ most popular companies who share our
environmental values. Hence, we're teaming up in an effort to protect our planet from one of its
most serious environmental crises, climate change.
WWF is working with cutting-edge companies keen to turn necessity into a business
advantage. Powerful collaborations are being formed under the Climate Savers program.
The main contributor to climate change is the release of greenhouse gases (GHG).
Businesses ally themselves with WWF by making innovative commitments to reduce
their emissions of greenhouse gases.
Coca-Cola is the world’s largest beverage company. Based in Atlanta, the company
employs 90,500 people worldwide, and has operations in over 200 countries. They hopped
onboard Climate Savers in 2008.
Coca-Cola has simplified their aims to two. Their first goal is to stabilize emissions. In
other words, grow the business not the carbon. Secondly, to reduce absolute emissions 5% in
Annex 1 (developed) countries.
The objectives apply to the period 2004-2015. Coca-Cola expects its volume to grow
considerably during this time and thus their ability to expand without growing carbon is a
noteworthy one. This commitment will prevent the release of more than 2 million tons of CO2
in 2015.
Since 2002, the company’s energy use efficiency has improved by 19%. Estimates in
energy efficiency improvements confirm $38 million in avoided costs.
Coca-Cola now invests in an Energy Management System called EMS-55, which can
reduce consumption of refrigeration equipment up to 35%. These units are saving estimated 1.1
billion kilowatt hours per year, with a corresponding greenhouse gas reduction of an estimated
575,000 tons.
Coca-Cola recognizes the important need for its company to put a lid on Carbon.
“Solving society’s largest challenges takes real leadership and partnership among business,
government and civil organizations. We have seen through our own experiences-time and again-
that our business in any market is only as healthy and sustainable as the community in which we
operate,” said president and CEO Muhtar Kent. “We’ve long recognized the responsibility to
lead in this area but we’re also wise enough to know that we can’t do it alone.”
Coca-Cola is just one of many companies investing in internal change. Small adjustments often
surprise with the huge impact they have on decreasing pollution. No matter how minor, change
2. is often expensive, but not this time. For once cutting costs means a necessary good instead of a
necessary evil. More than just a trend, “going green” is vital for businesses who wish to stay
competitive in the future. As the economy weakens and concerns about the planet widen, people
are doing everything they can to both save money and protect the planet against climate change--
two goals not always obviously in concert with each other.
Many leading companies in an effort to stay ahead of the game are joining WWF’s Climate
Savers program and surprising themselves with their positive achievements. By establishing a
partnership with WWF your company will gain a head start on a variety of productive goals:
Explore new business opportunities and markets
Be prepared for upcoming climate change and energy legislation
Motivate your staff
Take part in a massive business advantage
Enhance reputation
Stimulate innovation and job opportunities worldwide
Put your company at the forefront of emissions reductions in its specific economic sector
Put your company’s foot in the door by establishing its carbon footprint. A Climate Savers
agreement involves negotiations between WWF, your company, and independent technical
experts. Your aim is to achieve a more ambitious goal with respect to the reduction of
greenhouse gases than has ever been set by your company before. Outside experts will monitor
and verify compliance with the agreement. WWF offers companies an exclusive opportunity to
help keep both their business and the planet vital. Participating companies are known for:
Leadership: Establish your company as a leader of industry in this era of change.
Credibility: Climate Savers commitments are based on absolute emission reduction targets and
ambitious time tables. Progress towards these targets is monitored and verified by independent
third-party experts and made public by the company and WWF.
Scale: WWF is present in over 100 countries, and is thus able to inspire, facilitate and promote
corporate action on climate change in virtually every corner of the globe, giving the Climate
Savers program the widest geographic reach.
Reputation: Climate Savers is run by WWF, one of the world's largest independent conservation
organizations with one of the strongest brands in the world.
Some of the most recognizable companies in the world have taken a stand. By 2010, the Climate
Savers companies will collectively cut carbon emissions by some 14 million tons annually. This
is the equivalent of taking more than 3 million cars off the road every year. Join the World
Wildlife Fund by becoming the solution to a looming problem that all persons and companies
alike must face.