Today, 90% of Millennials use social media to share information related to retail, apparel, food & beverage. In the next 5 years, Millennials will outspend Baby Boomers. In this session, learn how-to create relevant brand awareness, build meaningful engagement and customer loyalty to drive ROI in a noisy social economy. Featuring real-life case studies from: Taco Bell, Home Depot, Nordstrom's, KFC, Applebee's, Lexus, Delta, Toys R Us, Arby's, FedEx, and NyQuil.

1. @CarlosGil83

2. Carlos Gil, Speaker
Top 50 “Most Influential Online” 2010 by Fast Company
Developed strategy and led the launch for all of Winn-Dixie
Supermarkets social media accounts and blogger influencer
program
Led digital campaigns in partnership with PepsiCo, Coca-Cola,
Lay’s, Tostitos, Mondelez, Kraft, Unilever and other CPG brands
Executive M.B.A. from Jacksonville University, 2015

3. Social Media is “Always on”

4. Retail Social Media
In Retail, every moment that your doors are open
someone is speaking about your brand

5. Your Audience Matters
In retail, Millennial shoppers including Millennial moms
are often misunderstood and overlooked
Millennials (¼ of the U.S. population) are the most
marketing-savvy and advertising-critical generation ever
Millennials rely mostly on their friends to make buying
decisions, they don’t want to be sold to by brands

6. Opportunity for Brands!

7. Why Should You Care?
By 2017, the Millennial generation is expected to
outspend Baby Boomers
*Study by Berglass + Associates and Women’s Wear Daily “What Happens
When Millennials Get the Wallet”
Brands must embrace the culture shift…Here’s how

8. Multi-Channel Reach
Content via Instagram, Facebook, Vine, Pinterest,
and Twitter is consumed uniquely on mobile versus
desktop
In digital and social media, today’s brands are multimedia content producers!

9. Content Drives Engagement

10. Be Timely, Be Relevant

11. Personality like Taco Bell!

12. Web-to-Store via Pinterest

13. Tell a Story with Pictures

14. Drive ROI with Mobile Offers
91% of Millennials make their
Facebook Places and Foursquare
check-ins public
Foursquare connects 45M+
people to 1.5M+ businesses

15. Engage Brand Advocates

16. Speak to your Customers

17. #RealTalk
“Social media is a tool to engage customers
through content, conversation and
collaboration. Engagement is what builds
awareness and loyalty, loyalty is what drives
sales”
– @CarlosGil83

18. Q&A
Email: carlos@carlosgil.biz
Twitter: @CarlosGil83
LinkedIn.com/in/CarlosGilOnline
Facebook.com/CarlosGilOnline
Google: “Social Media Trends in Retail to look for in 2014”