Carlotta Capurro has over 15 years of experience in marketing roles. She currently works as the Marketing Manager for Continental Italia SpA, where she is responsible for strategic marketing planning and achieving corporate objectives. Previously, she held communication and marketing roles at Candy Hoover Group and Plasmon Dietetici Alimentari. Capurro has a bachelor's degree in economics and specialized training in buyer and sales management, interfunctional communication, and marketing, sales, and communication. She is proficient in English, French, Microsoft Office, and statistical software.

1. Personal Information
Name Carlotta Capurro
Address Via Montale 1 – 22070 Guanzate (CO)
Mob. Phone +39 339.4933.673
E-mail carlottacapurro1@gmail.com
Place/Date of Birth Como – 15 Agosto 1977
Nationality Italiana
Driving Licence Tipo B – Abilitazione guida mezzi di soccorso
Professional Profile
From August 2012 - YTD
Continental Italia SpA
Automotive - Tires
Marketing Manager
Market: Italy
Brand: Continental, Uniroyal, Barum, General Tire, Semperit, Matador, Viking, Gislaved
Team: Trade Marketing Manager (with three people in the micro team), Business Development Professional,
Communication Professional, Communication Specialist, PR Manager
Responsible for the strategic marketing plan for the medium term and that the activities of the year. Market
data analysis, trends and future scenarios, in which insert strategies to achieve corporate objectives, reporting
to the Business Unit Director.
Business Development Activities
• Business intelligence activities management, focused on market analysis, sales channel and segment
evolution; focus on B2B and B2C target
• Consumer behavior analysis, trends and future scenario.
• Customer base development coordination: channel strategy, Nielsen area strategy; development
strategy to increase National/Regional customer base
Trade Marketing Activities
• Customer classification process, marketing budget allocation, related to channel and to
classification.
• Competitors analysis scenario, CRM set up to build up marketing infos for different channel
• Management of sell in activities for channel and customer group: monitor of KPI dashboard for B2B
promotion
Communication&PR Activities:
• Media trends analysis, with particular focus on new media and digital segment; competitors monitor
based on brand positioning, communication strategy, product presentation.
• Communication and PR Agency coordination: sharing of annual brief to plan activities useful to
achieve objectives
• Helicopter view on Integrated Communication Plan, for BLT and ATL activities; focus on PR annual
plan, divided between B2B and B2C, on standard PR and digital PR.

2. From March 2006 to July 2012
Candy Hoover Group srl
Domestic Appliances
From July 2011 to July 2012 Communication&Marketing Manager
Market: Europe (EMEA Region)
Brand: Candy, Hoover, Rosieres, Zerowatt, Iberna.
Team: 2 Communication Specialist, 1 New Media Manager, 1 PR Specialist.
Responsible for Communication Plan EMEA, reporting to EMEA Director
Product Communication Activities
• Competitors and markets analysis, related to the brand positioning and product range
• Product positioning Strategy: from the analysis to the benefits, market place and launch
• Purchasing Process management: tender, brief, budget control
• Event organization to launch new products, in a international or national way
Communication&PR Activities
• Media Trends research, with focus on OffLIne and OnLine Media. Media relation.
• Integrated communication plan: BTL and ATL activities Social Media presence coordination.
• PR management, journalist relation, B2B and B2C. PR Agency coordination
From March 2006 to June 2011 Trade Marketing Manager Italy
Brand: Candy, Hoover, Zerowatt, Iberna
Distribution Channel: Buying Groups, Chains, Mass Market, Normal Trade
Team: 1 junior trade marketing and 15 people as Sales Support on field
In charge of the Channel Marketing Plan, reporting to Market Director.
Product Marketing Activities:
• Competitors and market analysis, related to the product and to the brand positioning in the market
• Launch strategy for new products: presentation, channel positioning
• Marketing package for channel and customers group: range, pricing policy, promotion
Trade Marketing Activities:
• POS material package for channel and customer group
• Tailor made shop design for the main customers

3. From July 2002 to March 2006
Plasmon Dietetici Alimentari – Div. Fattoria Scaldasole
Food - Infant feeding
Trade Marketing
My collaboration began as a stage with a focus on Fattoria Scaldasole brand: how to develop, manage and
improve the presence of the brands on the customer’ shelves.
Brand: Fattoria Scaldasole - Plasmon
Distribution channels: Large distribution and normal trade
Prevoius experiences
April-June 2002: Cooperation at Softer Business Consultant to support the management of tax return
September-December 2000: Stage at Studio Pontiggia Business Consultant, to support customer ordinary
administration.
Education
When November 2009
Institute CERMES Bocconi
Title Buyer & Sales Management Training
When March 2007
Institute Learning System
Title Interfunctional Communication
Business Presentation
When May-July 2004
Institute Infor Scuola di Formazione
Title Master in Marketing, Sales and Communication
When 1996-2002
Institute Libero Istituto Universitario C.Cattaneo Castellanza (VA)
Title Economic Bachelor’s Degree
Skills
Languages
English Good
French Good
IT System Office, Outlook/LotusNotes, Internet, Social Media
SAP knowledge, datawarehouse, statistic data software

4. General Information
Soft Skills
Organizational Skills With a good organization sense, both strategic and practical. I build up organizational
skills to coordinate the people during my job experience. I’m able to work in stressful
context, with deadlines, in situation where is important motivate people.
I like professional challenges that can give to me the opportunity to grow my knowledge
and my experience.
Social Skills I believe in teamwork, both in personal relationships and on the job. Merging Marketing
and Sales team, we’re able to maximize efforts, capabilities, knowledge to achieve
tactical and strategic objectives.
Open to social relation, I’m curious to know new people, culture, etc.
Personal interesting
Voluntarism Volunteer since 1996 in a First Aid Association, named Pubblica Assistenza Croce Azzurra
Cadorago (CO), with the role of Master Trainer.
I cooperate for 15 years to organize events for the Regional Emergency Association,
dedicated to enlarge the citizen’ knowledge.
In riferimento al D.lgs 196/03 “Codice in materia di protezione dei dati personali”, autorizzo l’utilizzo dei
miei dati personali e professionali per esigenze di selezione e comunicazione.