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Autobiography............................. iv
Professional Ambitions............... 01
Typography Composition............ 03
Poster Series................................. 05
Infographic................................. 07
Visual Identity........................... 09
Acknowledgements........................ 11
Table of Contents
ii iii
Autobiography
I grew up in Whiteville,
North Carolina. Whiteville
is a rural, close-knit
community where I was
heavily involved in Girl
Scouts, academic clubs, and
athletics. I played soccer
and tennis extensively at
Whiteville High School
and enjoy hiking. I am
currently still involved
in intramural sports
involving soccer and
tennis. I also am still
involved with Girl Scouts
as I am the Social Media
and Marketing Intern for
Girl Scouts North Carolina
Coastal Pines in Raleigh.
My experiences as a girl
scout has helped shape me
as a person and I felt a
calling to give back to the
organization that gave so
much to me.
My family has been from
Whiteville for many
generations. We have a
family business of owning
the local newspaper in
Whiteville, The Whiteville
News Reporter, which has
been in our family since
the 1930s and have even won
a Pulitzer Prize. Growing
up in a newspaper family
has caused me to develop
a great passion for the
industry. As we know, the
newspaper industry is
seeing an economic cyclone
as much of their business
is moving to digital. My
ultimate goal is to find
a way for newspapers,
especially small community
newspapers, to survive
this digital movement. I
foresee this happening
through advertising and
developments of online
digital platforms.
Traveling is my favorite
hobby and my traveling
experiences have greatly
influenced my life as
they have introduced to
me to other cultures and
experiences. I studied
abroad in Austria and have
traveled to 15 different
countries over the course
of my life. My favorite
place that I have been is
New Zealand. This is one of
the few places in the world
that is truly untouched by
man and it infinitely more
beautiful because of that.
This was a family trip that
bonded our family closer
together, but also made us
all realize how beautiful
the world is in every
corner. The sites that I saw
in this beautiful country
will never be
forgotten.
I am now
a Junior
at UNC-
Chapel Hill
majoring in
Advertising
and Political
Science.
My past
experiences
include
interning at
a developing
advertising
agency, NR
Digital Media,
interning for
Girl Scouts-
NC Coastal
Pines as a
Marketing and
Social Media
intern, student
projects
working
directly with
clients, and
leadership
positions in my
sorority such
as social chair
and sisterhood
chair (event
planning).
I have an
upcoming
internship
position with
Clean Design
Advertising
Agency
this coming
summer. I look
forward to
expanding my
understanding
and fascination
with
advertising and
hope that this
endeavor leads
me in a positive
direction
towards my
career goals.
iv v
Professional
Ambitions
My professional
interests lay
in Advertising.
I enjoy the
creativity and
the endless
possibilities
to maneuver
advertising and
marketing into
our consumer
world and
using it for
the betterment
of society.
My long-term
career goal is
to master my
understanding
of advertising,
particularly
digital
marketing and
advertising,
in my first
5 years as a
professional.
After this,
I plan to
transfer this
knowledge
to develop
strong digital
advertising
departments in
newspapers. I am
particularly
interested in
small local
newspapers as
I have grown
up in a family
owned local
newspaper and
have seen the
traumatic hits
the industry
has taken, yet
the invaluable
importance of
the purpose
they have
in holding a
balance in our
society as a
democracy.
Empowering
and motivating
others,
managing
conflict, and
being a good
communicator
are some
of my core
strengths. My
professional
and personal
values are
being ethical,
genuine, and
approachable.
These
strengths
will allow me
to prosper in
the working
environment,
especially
when working
with others.
I am a person
who values
relationships
with people,
as I feel
efficiency
and quality
work comes
from those
with a strong
relationship.
I am interested
in finding a
career that
can foster
my strengths
as well as
improve my
weaknesses.
01 02
Typography
03 04
ElenaAlbertoniisanindependenttypedeigner
livinginBerlin.Afterathorougheducationin
graphicandtypedesigninAmiensandParis,
France,Italian-bornElenajoinedLucasFontsto
perfecthertypedesigningandprogrammingskills.
SheisespeciallyinterestedinthewayOpenType
technologycanbeusedtoenrichtypographic
perfom1ance.Amongherowntypefacesarethe
spiritedscriptfaceDolceandtheGregoriafont
forthenotationofGregorianchant,bothofwhich
wonherawardsintheTDCtypedesigncompetition.
BasedinBerlin,Anatoletypewasfoundedin
2005byElenaAlberto-ni(Italian)andPascalDuez
(French).Theydescribethemselvesas"enthusiastic
collectorsofmanykindsofvematulartypeand
image-making."Theyenjoyexperimentingwithmanual
techniquessuchasdrawing,handwriting,calligraphyand
silkscreen.Inthedigitalrealm,theyexplorethepossibilities
ofOpenTypetogiveformtotheirideasandmaketheirscript
Why?Initially our main goal was to createan online collaborative platform to
publish our work and do research related to type design and type in public
environments (urban epigraphy). Today our microfoundry combines lettering
and handwriting expertise with the highest quality in fontdevelopment and
OpenType programming to offera wide range of customized services as well as
a distinctive collection of quality typefaces.- People on staff 2 Type designers
on staff-Font families JO-Designers represented- Web shop Not yet.-Distributors
MyFonts, FontHaus, Phil'sFonts.-Webfont service Typeklt, MyFonts- Basic license
The average price for a single weight is $25, the basic license covers up to 5 computers.
PascalDuezisaFrenchdesignerandwebdeveloper.He
co-foundedAnatoletypewithElenain2005andcurrentlyruns
theDZLVwebdesignstudiobasedinParis,BrusselsandBerlin.
A
n
a
t
o
l
e
t
y
p
e
Elena
Albertoni,
Pascal Duez
Berlin,
Germany
Since 2005
For project one we were asked to
explore typography and understand
the complexity in terms of its
application, which is vital to
effectively using it. I chose the
typeface of Anatoletype, as I enjoyed
the aesthetic appeal and I felt it
was something I most related too
in its sleek design. The sleekness
inspired my creation of a very
symmetrical layout with clear edges
and boundaries. Blue is my favorite
color and I really enjoy contrasting
the colors to help weigh out the type
and give the image more character.
Overall, this project portrays
not only the actual Anatoletpye,
but it also is symbolic of what is
represents.
05 06
Poster Series
The Amani Children’s Foundation cares for children orphaned by
poverty and AIDS in Kenya. 100% of the proceeds from the sale of the
jewelry and gifts goes towards their efforts.
Amani is the Swahili word
for peace. We seek to bring
peace and a positive living and
learning environment for the
more than 2.2 million orphans
in Kenya. Amani focuses on the
infants because they are the
most vulnerable portion of the
population, but also the
portion of the population with
the most potential. Very little
attention has been focused on
abandoned infants due to a
lack of financial resources
and specialized care
required to take care of
babies. Yet, if a child is adopted or
raised to become a positive
contributing member of society, they
are reaching acrosscultural barriers
and taking a stand for children and
against the impact of HIV/AIDS.
Carolina for
Amani is Chapel
Hill's branch of The
Amani Children's Foundation.
It is a non-profit organization
that seeks to build bridges
between Kenyan and
American communities.
Specifically, we are by
sponsoring The New
Life Home Orphanages.
Amani Children's Found
is a registered 501c3 non
profit organization based out
of Winston Salem, North Carolina and
was founded in 2004. Through their
partnership with the New Life Homes, Amani
helps care for orphaned and HIV-positive
children in six different locations
across Kenya.
Project 2 was my favorite project as we had to synthesis
typography, imagery, and representation. This was also
a significant project because we were able to choose
a significant event and upcoming event for a campus
organization of our choosing. Carolina For Amani is a
campus organization that I have been involved in for three
years and am very passionate about its purpose and what is
achieves. It is a very fun, light-hearted club, which is why
I chose vibrant colors and exciting mosaics. However, it
stands to help those in need, particularly in Kenya, which
is why I chose striking images of the young children that
the organization is attempting to help.
07 08
Infographic
Homelessness is seen from a couple of different demographics.
Single adults are the most common to be homeless, then
comes families and last is unaccompanied youth. For a
homeless person on the streets on an average night in
some of the 25 most populated cities in the United
States, there were 22,652 single adults, 3,729
persons in families, and 390 unaccompanied
youth. These numbers show
homeless on the streets. There are different
numbers for those in emergency shelters
and housing.
Homelessness
in the
United States
Homelessness in the United States is an area with a lot of political attention but what seems to be
such little social change. The US has put into place the U.S. Department of Housing and Urban
Development in 2012, but there are still tens of thousands of people on the streets of
all genders, races and ages. There are many trends that are associated with
homelessness including mental illness, disability, domestic violence
victims and veterans. Currently there are three different types of
shelter available for homelessness in major US cities that
include emergency shelters, transitional housing, and
permanent housing.
This project allowed us to explore informational
design and create an information graphic as well as the
synthesis of information visualization and information
design to present a data driven narrative about a topic
of our choice. I am passionate about the homeless, in
particular the homeless on Franklin street, and thought
this opportunity would be great to present the shocking
data about the struggles they face. This is a sad topic,
which is why the theme is very dark and grungy.
Homelessness is a serious issue and needs to be taken in a
serious tone. This info graphic represents the hardships
of the homeless which we so frequently overlook everyday.
09 10
Visual
Identity
For my visual identity, I was asked to brand
myself with a visual identity with my own
personal logo, business card, and letterhead.
We had to used Adobe Photoshop and Illustrator
for this project. The five words that I chose to
describe me are sincere, light-hearted, leader,
colorful, and ambitious.
I am a very caring and compassionate
person who is inspired by the people are
her. I love being outside and traveling,
and I particularly enjoy hiking. I grew up
in small town in a family newspaper and
my career goal is to find a way for small
newspapers to find a new channel of revenue
so they can survive the transition to
digital.
11 12
AcknowledgementsI would like to offer my special thanks to
my Professor Dr. Barnes for all the knowledge
he has taught me in learning graphic
design. I started with little to no knowledge
of the endless field of study and Dr. Barnes
provided me with very valuble skills that
I will carry on with me in my professional
and personal life.
I would also like the express my great
appreciation to my parents for their support
throughout my life and shaping me into the
person I am today. I have them to thank for
my passions and interests, as I am convinced
they exist only because they showed me the
true value.
Intro To Graphic Design Portfolio

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Intro To Graphic Design Portfolio

  • 1.
  • 2. Autobiography............................. iv Professional Ambitions............... 01 Typography Composition............ 03 Poster Series................................. 05 Infographic................................. 07 Visual Identity........................... 09 Acknowledgements........................ 11 Table of Contents ii iii
  • 3. Autobiography I grew up in Whiteville, North Carolina. Whiteville is a rural, close-knit community where I was heavily involved in Girl Scouts, academic clubs, and athletics. I played soccer and tennis extensively at Whiteville High School and enjoy hiking. I am currently still involved in intramural sports involving soccer and tennis. I also am still involved with Girl Scouts as I am the Social Media and Marketing Intern for Girl Scouts North Carolina Coastal Pines in Raleigh. My experiences as a girl scout has helped shape me as a person and I felt a calling to give back to the organization that gave so much to me. My family has been from Whiteville for many generations. We have a family business of owning the local newspaper in Whiteville, The Whiteville News Reporter, which has been in our family since the 1930s and have even won a Pulitzer Prize. Growing up in a newspaper family has caused me to develop a great passion for the industry. As we know, the newspaper industry is seeing an economic cyclone as much of their business is moving to digital. My ultimate goal is to find a way for newspapers, especially small community newspapers, to survive this digital movement. I foresee this happening through advertising and developments of online digital platforms. Traveling is my favorite hobby and my traveling experiences have greatly influenced my life as they have introduced to me to other cultures and experiences. I studied abroad in Austria and have traveled to 15 different countries over the course of my life. My favorite place that I have been is New Zealand. This is one of the few places in the world that is truly untouched by man and it infinitely more beautiful because of that. This was a family trip that bonded our family closer together, but also made us all realize how beautiful the world is in every corner. The sites that I saw in this beautiful country will never be forgotten. I am now a Junior at UNC- Chapel Hill majoring in Advertising and Political Science. My past experiences include interning at a developing advertising agency, NR Digital Media, interning for Girl Scouts- NC Coastal Pines as a Marketing and Social Media intern, student projects working directly with clients, and leadership positions in my sorority such as social chair and sisterhood chair (event planning). I have an upcoming internship position with Clean Design Advertising Agency this coming summer. I look forward to expanding my understanding and fascination with advertising and hope that this endeavor leads me in a positive direction towards my career goals. iv v
  • 4. Professional Ambitions My professional interests lay in Advertising. I enjoy the creativity and the endless possibilities to maneuver advertising and marketing into our consumer world and using it for the betterment of society. My long-term career goal is to master my understanding of advertising, particularly digital marketing and advertising, in my first 5 years as a professional. After this, I plan to transfer this knowledge to develop strong digital advertising departments in newspapers. I am particularly interested in small local newspapers as I have grown up in a family owned local newspaper and have seen the traumatic hits the industry has taken, yet the invaluable importance of the purpose they have in holding a balance in our society as a democracy. Empowering and motivating others, managing conflict, and being a good communicator are some of my core strengths. My professional and personal values are being ethical, genuine, and approachable. These strengths will allow me to prosper in the working environment, especially when working with others. I am a person who values relationships with people, as I feel efficiency and quality work comes from those with a strong relationship. I am interested in finding a career that can foster my strengths as well as improve my weaknesses. 01 02
  • 5. Typography 03 04 ElenaAlbertoniisanindependenttypedeigner livinginBerlin.Afterathorougheducationin graphicandtypedesigninAmiensandParis, France,Italian-bornElenajoinedLucasFontsto perfecthertypedesigningandprogrammingskills. SheisespeciallyinterestedinthewayOpenType technologycanbeusedtoenrichtypographic perfom1ance.Amongherowntypefacesarethe spiritedscriptfaceDolceandtheGregoriafont forthenotationofGregorianchant,bothofwhich wonherawardsintheTDCtypedesigncompetition. BasedinBerlin,Anatoletypewasfoundedin 2005byElenaAlberto-ni(Italian)andPascalDuez (French).Theydescribethemselvesas"enthusiastic collectorsofmanykindsofvematulartypeand image-making."Theyenjoyexperimentingwithmanual techniquessuchasdrawing,handwriting,calligraphyand silkscreen.Inthedigitalrealm,theyexplorethepossibilities ofOpenTypetogiveformtotheirideasandmaketheirscript Why?Initially our main goal was to createan online collaborative platform to publish our work and do research related to type design and type in public environments (urban epigraphy). Today our microfoundry combines lettering and handwriting expertise with the highest quality in fontdevelopment and OpenType programming to offera wide range of customized services as well as a distinctive collection of quality typefaces.- People on staff 2 Type designers on staff-Font families JO-Designers represented- Web shop Not yet.-Distributors MyFonts, FontHaus, Phil'sFonts.-Webfont service Typeklt, MyFonts- Basic license The average price for a single weight is $25, the basic license covers up to 5 computers. PascalDuezisaFrenchdesignerandwebdeveloper.He co-foundedAnatoletypewithElenain2005andcurrentlyruns theDZLVwebdesignstudiobasedinParis,BrusselsandBerlin. A n a t o l e t y p e Elena Albertoni, Pascal Duez Berlin, Germany Since 2005 For project one we were asked to explore typography and understand the complexity in terms of its application, which is vital to effectively using it. I chose the typeface of Anatoletype, as I enjoyed the aesthetic appeal and I felt it was something I most related too in its sleek design. The sleekness inspired my creation of a very symmetrical layout with clear edges and boundaries. Blue is my favorite color and I really enjoy contrasting the colors to help weigh out the type and give the image more character. Overall, this project portrays not only the actual Anatoletpye, but it also is symbolic of what is represents.
  • 6. 05 06 Poster Series The Amani Children’s Foundation cares for children orphaned by poverty and AIDS in Kenya. 100% of the proceeds from the sale of the jewelry and gifts goes towards their efforts. Amani is the Swahili word for peace. We seek to bring peace and a positive living and learning environment for the more than 2.2 million orphans in Kenya. Amani focuses on the infants because they are the most vulnerable portion of the population, but also the portion of the population with the most potential. Very little attention has been focused on abandoned infants due to a lack of financial resources and specialized care required to take care of babies. Yet, if a child is adopted or raised to become a positive contributing member of society, they are reaching acrosscultural barriers and taking a stand for children and against the impact of HIV/AIDS. Carolina for Amani is Chapel Hill's branch of The Amani Children's Foundation. It is a non-profit organization that seeks to build bridges between Kenyan and American communities. Specifically, we are by sponsoring The New Life Home Orphanages. Amani Children's Found is a registered 501c3 non profit organization based out of Winston Salem, North Carolina and was founded in 2004. Through their partnership with the New Life Homes, Amani helps care for orphaned and HIV-positive children in six different locations across Kenya. Project 2 was my favorite project as we had to synthesis typography, imagery, and representation. This was also a significant project because we were able to choose a significant event and upcoming event for a campus organization of our choosing. Carolina For Amani is a campus organization that I have been involved in for three years and am very passionate about its purpose and what is achieves. It is a very fun, light-hearted club, which is why I chose vibrant colors and exciting mosaics. However, it stands to help those in need, particularly in Kenya, which is why I chose striking images of the young children that the organization is attempting to help.
  • 7. 07 08 Infographic Homelessness is seen from a couple of different demographics. Single adults are the most common to be homeless, then comes families and last is unaccompanied youth. For a homeless person on the streets on an average night in some of the 25 most populated cities in the United States, there were 22,652 single adults, 3,729 persons in families, and 390 unaccompanied youth. These numbers show homeless on the streets. There are different numbers for those in emergency shelters and housing. Homelessness in the United States Homelessness in the United States is an area with a lot of political attention but what seems to be such little social change. The US has put into place the U.S. Department of Housing and Urban Development in 2012, but there are still tens of thousands of people on the streets of all genders, races and ages. There are many trends that are associated with homelessness including mental illness, disability, domestic violence victims and veterans. Currently there are three different types of shelter available for homelessness in major US cities that include emergency shelters, transitional housing, and permanent housing. This project allowed us to explore informational design and create an information graphic as well as the synthesis of information visualization and information design to present a data driven narrative about a topic of our choice. I am passionate about the homeless, in particular the homeless on Franklin street, and thought this opportunity would be great to present the shocking data about the struggles they face. This is a sad topic, which is why the theme is very dark and grungy. Homelessness is a serious issue and needs to be taken in a serious tone. This info graphic represents the hardships of the homeless which we so frequently overlook everyday.
  • 8. 09 10 Visual Identity For my visual identity, I was asked to brand myself with a visual identity with my own personal logo, business card, and letterhead. We had to used Adobe Photoshop and Illustrator for this project. The five words that I chose to describe me are sincere, light-hearted, leader, colorful, and ambitious. I am a very caring and compassionate person who is inspired by the people are her. I love being outside and traveling, and I particularly enjoy hiking. I grew up in small town in a family newspaper and my career goal is to find a way for small newspapers to find a new channel of revenue so they can survive the transition to digital.
  • 9. 11 12 AcknowledgementsI would like to offer my special thanks to my Professor Dr. Barnes for all the knowledge he has taught me in learning graphic design. I started with little to no knowledge of the endless field of study and Dr. Barnes provided me with very valuble skills that I will carry on with me in my professional and personal life. I would also like the express my great appreciation to my parents for their support throughout my life and shaping me into the person I am today. I have them to thank for my passions and interests, as I am convinced they exist only because they showed me the true value.