1. CARLY WALKER
331 East Blvd. #4 | Charlotte, NC 28203 | 704.724.5818 | cw19866@gmail.com
PROFESSIONAL SUMMARY
A highlymotivated,detail-orientedand resultdriven self-starterwithahighemphasisonteamwork,
integrity, creativity andgrowth.
STRENGHTS INCLUDE
o Highly effective problem solving,analytical,communication and networkingskills;
o High levels of accountability,efficiency and idea generation;
o Leading, coachingand developing individuals and teams to achieveresults.
CURRENT POSITION
Marketing & Design Analyst
Financial Independence Group Cornelius,NC January 2016 – Present
In this role, I create solutions for organizational,informativeand design driven creative initiatives duringcompany-
wide marketing campaigns and productlaunches.Manages projects which are tailored to work both internally as
well as Advisor facing.Being fully consciousof technical needs required to execute a project from the creative
brainstormingsession to completion,incorporatingweb integration,maintainingbrand standardsand Advisor
needs for functionality.Works with both sales and marketing teams to improve Advisor’s marketinginitiatives as
well as bridgingthe gap between Creative and ITto ensure effective project completion.
o Project Manager for all FIGMarketing Programs,both internally and advisorfacing.
o Effectively coordinates each stage of development, design,approval,production,and distribution of
marketing materials fromnew brand design to brand refresh while stayingon schedulewith calendar
launch dates.
o Develops and implements defined processes to maintain effective communication and project execution
between marketing, creative,sales and IT departments.
o Integrates requirements to drive the design and review of test modules before marketing campaign
launches,processes changerequests, and manages a project’s scope, both interdepartmentally as well as
Advisor facing to ensure team workflow meets the project’s needs.
o Creates and designs Inbound MarketingCampaigns for Advisors to make their marketing initiatives more
powerful and to driveleads with the integration of landingpages,SEO, A/B testing and data reporting.
Workingwith the sales and marketingteam to deliver the most powerful campaigns possiblewhile
analyzingresults to improveworkflow, keeping in mind our advisor’s targetaudience.
o Coordinates with team members for internal/external email campaigns,PR releases,internal/external
information sessions,inbound marketingcampaigns,and marketingstrategies to implement and increase
traffic to website and blog.
o Improve site content and graphics by coordinatingwith copywriters and graphic artists;designingimages,
icons,banners,audio enhancements, etc.

2. o Create the navigational structureof websites and hierarchy of information,usinggraphic elements to
create page layoutand development.
o Create innovativeideas thattie web, mobile, email,search,social and traditional advertisingtogether to
providesolutions based on advisor insightand data.
o Work directly with graphic design team to develop sitecontent and graphics,monitoringperformance
and results,identifyingand evaluatingimprovement options, introducingnew technology and maintaining
links.
o Develop sitenavigation and user experience by categorizingand funnelingtraffic through integrating
content.
PROFESSIONAL EXPERIENCE
Marketing Coordinator
Financial Independence Group Cornelius,NC March 2014- January 2016
o Supports the All Points Media Team and FIG Financial MarketingOrganization with marketing program
execution and maintenance, marketing collateral,internal and external email campaigns,event
production assistance, websites,marketing/coach programs,trainingmaterials,Advisor invoices and
databasestrategies
o Developed, improved and defined processes to bridge the gap between marketing, sales and IT
o Project coordinator for all marketingprograms,as well as website maintenance for those that have web
affiliated pages,responsiblefor general site maintenanceand content updates utilizingHTML, PHP and
CSS pages
o Project Manager for regulatory compliancechanges and approvals for marketingpieces for contracted
Financial Advisors aswell as internally created marketingpieces
o Coordinates and implements marketing communication projects in conjunction with the Marketing
Consultants and the ITdepartment that includenew member onboardingprocess setup and followup,
communication with FIG Sales Consultants,schedulingof callsas well as seminar monitoringand
reporting
o Maintains websiteby updatingcontent and graphics;monitoringperformanceand results;identifyingand
evaluatingimprovement options; introducingnew technology; maintaininglinks.
o Provides information to Creative and Marketing Departments by collecting,analyzing, and summarizing
data and trends in an effort to drivesitetraffic
o Collaborates with our graphic design team to put together new marketing materials.
o Coordinates the development, design, approval,production,and distribution of marketing materials in
partnership with the creative design team.
o Supports and manages databaselists thatproduceBroker Dealer, Adviser and Agent leads for e-mail
marketing campaigns as well as for future Sales Consultantcontact.
Event Coordinator for Art Show Fundraiser
Artists to Beat MS Charlotte, NC May 2013
o Planned donation based art show to donate to MultipleSclerosis Association of America with very limited
budget
o Worked with various vendors to get items donated for the event, as well as food and beverage
o Created several new relationships with artists acrossthecountry for donations for future events
o Co-created the logo for the event to be used on flyers and t-shirts
o Raised over $5,000 in funds to donate to MSAA

3. Head Bartender
Blackfinn American Saloon Charlotte, NC 7/2010-7/2014
o Worked within multiplevenues within the company, ableto bounce from venue to venue within Bar
Management Group, while centrally located atBlackfinn’s uptown location
o Achieved and maintained relationships with variouslocal and surrounding area brand reps workingto
plan different themed events to obtain sponsorship with the brands and contracts to sell exclusively in
our location
EDUCATION
Western CarolinaUniversity,B.S. Communication Studies – Public Relations. Minor in GraphicDesign.
Graduated with Honors, May 2010
OTHER SKILLS
o MicrosoftOfficeSuite, SalesForce,Adobe Photoshop, Adobe Illustrator,AdobeInDesign, Adobe
Dreamweaver, Adobe Acrobat Pro, Squarespace,Instapage,Wordpress, FMG Data, Discovery Data
o Digital MarketingStrategy (data research,analysis,planning,metrics,measurement)
o Google Analytics
o Social Media Marketing
o Content Creation & Production (Digital,Editorial,Visual)
o Audience Targeting/Tracking
o Email Marketing
o Lead Generation
o Lead Nurture
o Strategic Partnerships
o Public Relations and Strategic Communication
o Business Development
o CRM
o Familiarwith both Trello and Slack applicationsfor emphasizing team communication and project
execution