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Social MediaWriting Tips*Jim Streisel | Carmel High School@CarmelJim10*In no particular order. C’mon, guys, I’m just not t...
1. Keep it short...very short.• Posts with 80 characters or fewerreceive nearly 23 percent higherinteraction than longer p...
2. Write for peoplewho are in a hurry.Be clear and direct.• People check social media when theyhave time to spare.*• Write...
3. Be humorous...but be professional.• Crack jokes.Make puns.Play on words.Make peoplesmile.• People aremore likely toshar...
4. Make contenteasy to share.• Don’t make posts too long.• Use active verbs.• RT means “retweet.” MT means“modified tweet.”...
5. Have a conversation.• Acknowledgewhen peoplerespond toyour posts.This shows youvalue yourreaders’thoughts.**Hi, Jill. I...
6. Don’t writea press release.• Don’t be boring and dry.*• Define your “voice.” Write for youraudience.• How do you want pe...
7. Be nice.• Don’t tick off your readers; you’ll losethem.• If you aren’t funny, don’t try to be.@CarmelJimTuesday, June 2...
8. Be knowledgeable.• Be an experton all things_____ HighSchool.• Make yoursocial mediafeedssomething thatpeople willWANT ...
9. Avoid texting slangif at all possible.• All of thatBFF andLOL andSMH is justtoo darnconfusing.**Remind me to tell you a...
10. Don’t rush.• It’s better to be accurate than first.• Spend a couple of minutes on eachtweet before you send it to edit ...
The bottom line.• Be smart.• Be professional.• Be accurate.• Be nice.• You’re building your “brand.” You’rebuilding your p...
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Top 10 social media writing tips

It's easy to use social media. It's not so easy to do it well. Follow these tips to help your social presence - and your personal "brand" - look more professional.

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Top 10 social media writing tips

  1. 1. Social MediaWriting Tips*Jim Streisel | Carmel High School@CarmelJim10*In no particular order. C’mon, guys, I’m just not that organized.Tuesday, June 25, 13
  2. 2. 1. Keep it short...very short.• Posts with 80 characters or fewerreceive nearly 23 percent higherinteraction than longer posts.*• Twitter: 85 to 100 characters (max).• Facebook: 30 words or fewer (nobodywants to “...Continue reading.”• Type your post, then challengeyourself to write the same informationusing fewer words. (92 characters)***Buddy Media Research**Draft a post, then try to make it shorter but say the same thing. (69 characters)@CarmelJimTuesday, June 25, 13
  3. 3. 2. Write for peoplewho are in a hurry.Be clear and direct.• People check social media when theyhave time to spare.*• Write for someone who checks socialmedia accounts for a few minutesbetween activities.*Like in the middle of math class. Or social studies.Or now...while I’m speaking.@CarmelJimTuesday, June 25, 13
  4. 4. 3. Be humorous...but be professional.• Crack jokes.Make puns.Play on words.Make peoplesmile.• People aremore likely toshare contentthat’s funny.* *But don’t make light of serious news.@CarmelJimTuesday, June 25, 13
  5. 5. 4. Make contenteasy to share.• Don’t make posts too long.• Use active verbs.• RT means “retweet.” MT means“modified tweet.”• Dn’t go crzy w/abb, tho.**SMH@CarmelJimTuesday, June 25, 13
  6. 6. 5. Have a conversation.• Acknowledgewhen peoplerespond toyour posts.This shows youvalue yourreaders’thoughts.**Hi, Jill. I value you.Sincerely,Me.@CarmelJimTuesday, June 25, 13
  7. 7. 6. Don’t writea press release.• Don’t be boring and dry.*• Define your “voice.” Write for youraudience.• How do you want people to perceiveyou/your publication? Your writingreflects that perception.*You in the back, stop looking at me like that.@CarmelJimTuesday, June 25, 13
  8. 8. 7. Be nice.• Don’t tick off your readers; you’ll losethem.• If you aren’t funny, don’t try to be.@CarmelJimTuesday, June 25, 13
  9. 9. 8. Be knowledgeable.• Be an experton all things_____ HighSchool.• Make yoursocial mediafeedssomething thatpeople willWANT to follow.@CarmelJimTuesday, June 25, 13
  10. 10. 9. Avoid texting slangif at all possible.• All of thatBFF andLOL andSMH is justtoo darnconfusing.**Remind me to tell you an LOL story when I see you next.Oh, and I have one that involves FTK as well. Good stuff.**WTF?!@CarmelJimTuesday, June 25, 13
  11. 11. 10. Don’t rush.• It’s better to be accurate than first.• Spend a couple of minutes on eachtweet before you send it to edit andpolish.@CarmelJimTuesday, June 25, 13
  12. 12. The bottom line.• Be smart.• Be professional.• Be accurate.• Be nice.• You’re building your “brand.” You’rebuilding your publication’s brand.@CarmelJimTuesday, June 25, 13

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