Written report of Prezi

1. 0
5
10
15
I completely
understood
I understood some
of the contet
I did not understand
the content at all
How well did you understandthe
content within the presentation?
Yes
100%
No
0%
Was the presentation of the
content suitable? Why?
Evaluation of Feedback on the Pitch
Introduction
On the 10th
of DecemberIpitchedmyideaof ‘M’ magazine toa publisher.WithinmypitchIincludedmanydetails
aboutmy magazine;suchas, the title,genre andfrequencyof release.OtherdetailsthatIincludedinmypitchwere
promotionof the magazine,growthandbudgetplansaswell asthe target audience details. Tomake mypitch
effectiveIaddedmyfinal frontcoveranddouble page spreaddesignatthe end to show the publisherhowthe
magazine wasgoingto look.
Strengths of my pitch
By lookingatthe feedbackfrommySurveyMonkeysurveyandthe witnessstatements,Ihave beenable to identify
my strengthsandweaknesseswhendeliveringthe pitch.The mainstrengththatwascommentedonwasmygrowth
plan;thisis because itwasextremelydetailedandshowedexactlyhow Iplannedonreachingmytargetreadership.
Anotherstrengththatwascommentedonwasthat the informationdeliveredinmypitchwasall suitable.
Additionallymyresearchintothe marketingof mymagazine tomake sure that I reacheda wide range of people and
checkedall the costsand income fromeachwas commentedonas a furtherstrengthinmypitch. Finally acomment
on SurveyMonkeysaidthatthe way I stayedcalmand answeredthe questionsatthe endwasgood.

2. Weaknesses of my pitch
The main weaknessthatpeoplecommentedonwas the wayit wasdelivered,asIlackedeye contactwiththe
audience. Thiscouldbe easilyimprovedif Iwasto pitchagain,as I wouldmake sure to have eye contact withthe
audience andspeaklouder. Anotherweaknessof mypitchwas that itwas hard forpeople tosee the contenton
Prezi as I didn’tadda zoomingfeature toshowthemall the details. Thiscanalsobe easilyimprovedasIwouldjust
add a zoomeffecttothe mostimportantframessothat the audience cansee the details clearly withinthe
presentation.Additionally,aweaknessof my pitchwasto explainthe detailswithinmypitchindepth,these
includeddetailssuchasthe demographics of the audience andusingthe appropriate terminologywhenneeded. The
lastpresentationweaknesswithinmypitchwasthe terminologyused;thisisbecause myterminologyforsome of
the detailswasnotappropriate formy pitch.
Improvements made to Prezi
Since collectingall the feedbackIhave made improvementsto myPrezi,thiswill helpme toeliminatesome of the
weaknesseswithinmypitch andthe presentation.The improvementshelpedme toimprove the quality improved
the qualityanddelivery.
The main change made to my Prezi wasthe layoutof the frames,Iplacedthemina shape of an ‘M’, thishelpedme
to increase brandidentityaswell as insure the publisherwouldrememberthe title of the magazine.Byplacingthe
framesinthisshape it alsohelpedtokeepthe layouttidyandprofessionallooking.
Before After
AnotherimprovementImade tomy Prezi wasthe formatof the text;thisisbecause Ichangedthe headlinestoa
boldergreenfonttomake it easiertosee.Ichose the colour greentomatch the
house style of mymagazine.The fontisbigger
and boldersothat itis clearfor the audience to
see, evenfromthe backof the room.
I addedmore framesintomyPrezi to spread
out the contentandmake iteasiertoread and
to help ensure Ifocusedonthe more important
contentwithinthe frames.
The last improvementImade tomy Prezi wasaddinga zoom feature toimportant
detailsinmyPrezi.Thiswasmentionedinmyfeedbackasthe publisherstruggledtosee the smallerdetailswithin
the contentsuch as the productionplan, image planandmoodboardetc. By makingthese improvementstomy
Prezi ithas helpedme to make the presentationof the pitch
suitable forthe publisher.

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1/5 2/5 3/5 4/5 5/5
How would you rate the
presentation overall?
Front coverand double page spread
In mypitch I addedmyfirstdraftsof my frontcoverand double page spread.Thishelpedme toshow the publisher
the developmentthatmymagazine wentthroughinthe production process.AftershowingmyfirstdraftsI addeda
screenshotof the feedbackthatIreceivedforthese edits.Thisalsohelpedme toshow the publisherthe different
typesof researchand differentopinionsthatIreceivedtomake sure thatmy magazine wassuitable forthe audience
and publishing.FinallyIaddedthe final editsof myfrontcoverand double page spread.
I believethatmymagazine final pageswere successfulastheymatchedthe criteria.The mostsuccessful features
withinmyfrontcoverwere the barcode section,the coverlinesandthe layoutof the page.The barcode sectionwas
successful because Imade sure tokeepmybrand identitybyaddingalogonexttothe barcode,aswell asthe logos
of the social mediasites.The coverlineswere asuccessful feature of mymagazine because theyall surroundthe
mainimage well andyettheydonot blockthe image at all.The layoutof mymagazine frontcoverwas successful as
it lookslike the stereotypical magazine,whilstbeingappropriateandoriginal formyspecificaudience.
The weaknesseswithinmyfrontcoverare that the backgroundistoo plain,andthe mainimage couldhave had
anothereffect.Toimprove the backgroundIcouldhave addeda colourgradienttoremove the appearance of
emptinessonthe page.Anothereffecttothe mainimage couldhave made the image standoutand appeal tothe
audience more.These strengthsandweaknesseswere commentedonwhenIwaslookingatmyfeedbackfrommy
pitch.
The main improvementthatcouldhave beenmade tomydouble page spreadisthat the imagescouldhave had
anothereffecttomake them more appealing.Anotherimprovementthatcouldhave beenmade tomydouble page
spreadis to ensure thatthe image captionsfitthe imagescorrectly.A gooddetail of mydouble page spreadisthat
the questionsandanswerswere differentiatedwell andcouldbe read easily. Anothergoodpoint tomydouble page
spreadisthe layoutasit isclear to readas well assuitable formymagazine.
Productionplan
In mypitch I alsospoke aboutmyproductionplanto the publisher,thishelpedme toshow the nextstepsformy
magazine.Italsohelpedme toshowthat I hadresearchedothermagazinestoworkoutthat my staff will be
organisedeachmonthto make sure that I alwaysreachthe deadline forthe releasedate.Fromthe feedbackI
received,Ihave addedall the appropriate contentintomyproductionplan whichincludeddetailssuchasthe
contentthat will be addedintothe magazine onspecificdays. Another goodaspectof productionplanis thatit is
realistic,asIhave made sure to alwayshave a monthto make mymonthlymagazine.Thismeansthatthe content
will alwaysbe good andwell thought
through.Havinga monthlongproduction
planalsohelpedme to make sure that the
magazine will alwayshave alotof content.

4. Conclusion
In conclusion,mypitchwassuccessful asthe feedbackfromthe SurveyMonkeyandwitnessstatementswas
positive.Mostpeopleunderstoodthe contentthatwaspresentedwithinthe pitch,asitwas portrayed ina clear,
suitable way.The mainimprovementwouldhave beentopresentthe pitchbetterbykeepingeye contactwiththe
audience andspeakingata suitable volume foreveryone inthe roomtobe able to hearme.
My pitchreceivedacommonratingof 4/5 and thisispositive asitshowsthat althoughthere wasroomfor
improvementitwasgoodfor the audience.
Prezi evaluation: http://prezi.com/9urlb7anorp8/?utm_campaign=share&utm_medium=copy&rc=ex0share