This assignment was created by Meltwater to teach student basic search functions, how to develop dashboards, and how to export analytics in the Meltwater platform. We suggest using this assignment after students have gone through the Meltwater training.
2. 2
You are a Social Media Specialist
1. Select a business or organization to research
2. Conduct social media monitoring search using
Meltwater.
3. Create a presentation and write a paper outlining
your research strategy and marketing tactics.
Project Overview
4. 4
Client Selection Process
• Brainstorm list of companies that are similar (fitness,
fashion, etc.)
• Select companies with good social media coverage
• Build searches on each company in Meltwater
• Build a benchmark dashboard comparing 3 similar
companies
5. 5
• The video link below conducts a social search on
Barry’s Bootcamps in San Francisco for May 2017,
and displays how to create a monitoring dashboard.
• Watch it live!
• The second link shows how to create a benchmark
dashboard comparing Barry’s Bootcamp to 24 Hour
Fitness and Crunch Fitness
• Watch it live!
Client Selection Process: How it’s done
7. 7
Create Relevant and Detailed Searches
• Brainstorm key words in your clients industry.
• Ex: for Barry’s Bootcamp: price, location, class size
• Plug in keywords to the three different search boxes to find the best
results
• The example below shows how to search for Barry’s Bootcamp
posts that mention SF and also mention either price, class size,
location, or instructor. Excluding the mention of yoga.
8. 8
How to Export Graphs from the Dashboard
• The link below shows how to export a media exposure
widget from a monitoring dashboard
• The widget can be exported as a PDF or JNG image
and emailed to you as raw data or Excel analytics
• Watch it Live Here!
10. 10
Create a PowerPoint
• History
• Social Media
Outlets Used
• Total Followers for
Each Outlet
Overview of
Company
Snap Shot of
Social Media
Analytics
Social Media
Marketing Plan
Tactics for
Implementing Plan
• Graphs from
Meltwater displaying
current social media
trends
• Content stream
screen shots
• Outline of 3 goals
for improving social
media accounts
• Timeline
• Plan of Action
• Who’s Responsible
for Implementation?
11. 11
Example: Snapshot
• Barry’s Bootcamps social media exposure averaged around 20 hits per day
peaking at 83 hits on April 12th
• During the three month span there was a total of 1,103 social media hits
12. 12
Paper Requirements: Due Date XXX
• Outline the social media plan you developed
• Describe your experience using Meltwater.
• What did you learn from the tool?
• What industries could use Meltwater?
• What part of the tool did you use the
most?
• What new insights do you have about the
capability of social media analytics?
