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Thanks for visiting my profile! What I do: I collect social media data and study trends to help businesses and individuals learn what's working (and what's not). The goal is to help people make smarter investments in time, energy and money on the big social platforms: Facebook, Twitter, Instagram and YouTube. Social media can be a huge time suck without much to show for it. The truth is in the data, if you know where to look. I specialize in actionable data (showing cause and effect). Where I've been: Digital content is my background. I led award-winning media operations, bringing them into the digital age. I'm committed to combining the best of proven storytelling with social media a...