Carole Lamarque is passionate about Strategic Marketing, launching innovations and new technologies. Her love for innovation originates from companies she worked for in the Energy and Media sector. The most disruptive learnings came from the ICT sector (Proximus/Telenet/Mobile Vikings). She places Digital media at the center of the integrated marketing plan, with Influencer Marketing as a key success factor for new and installed markets. Carole can easily conceptualize 360° marketing campaigns that effectively reinforce revenue objectives and build brand images based on true customer centric thinking. She is proudly part of the VRT Expert Data base and Straffe Madammen project. Founding Partner of Duval Union Consulting. We help our clients with their long term Digital Transformation, yet also provide them with all necessary strategic advice to deal with Digital Strategy, Social Media and day to day Marketing challenges. +32 478 33 70 00 / carole.lamarque@duvalunion.com

1. CAROLE LAMARQUE
Founding Partner, Duval Union Consulting
Innovative Marketing | Influencers | Strategy
E X P E R I E N C E
FOUNDING PARTNER, STRATEGIC MARKETING
DUVAL UNION CONSULTING
August 2015 - Present
WE SHARPEN
We sharpen your marketing plans to implement new trends and create an unfair advantage. We
are medium neutral, as every integrated marketing plan requires an optimal choice of channels.
WE SHARE
We help your teams by transferring knowledge and have them embrace the unfair advantage.
WE COMMIT
We think and strive like business owners so we are committed to your results. Multiple clients
have given us their trust for managing their marketing projects, from strategy to implementation:
LOTUS Bakeries, Microsoft, SCAPA, ENI, Connective, Café Costume, SprintPack, JDE, etc.
STRATEGIC MARKETING DIRECTOR, FOUNDING PARTNER
YOUMEN
August 2013 - Present
Youmen, founded by Carole Lamarque & Frederic Vanderheyde, was integrated in the Duval
Union Consulting company in 2015, to develop the Innovative Marketing expertise.
MEMBER ALGEMENE VERGADERING
ANCIENNE BELGIQUE  AB CONCERTS
November 2009 - Present
Algemene Vergadering van de V.Z.W. Ancienne Belgique
MARKETING DIRECTOR & BUSINESS DEVELOPMENT MGR
BPOST  BELGIAN POST
December 2011 - October 2013
Building an innovative eCommerce logistics platform for Belgium. More news will follow soon.
DIRECTOR MARKETING SEGMENT SMB
TELENET
October 2010 - December 2011
• Launching Go to Market on B2B customers, overseeing budget, increasing significantly
ARPU, with a double-digit growth as a result. Brand management, PR, agency relations, product
& service positioning, product launches, above and below advertising, sales communication &
support, B2B Social Media onTwitter, LinkedIn, Facebook for Internet, Telephony, Mobile and
Cloud Computing.
• Launching disruptive platform “Yelo” (mobile offer to watch eg. Movies, live TV on iTunes or
on Yelo.be via smartphone, iPad, PC).
• Developed and launched integrated marketing plan that propelled B2B sales on new
customers with +44% to a projected over performing growth by 2011 year-end and created
campaigns generating a growing contribution in annual sales.
BUSINESS UNIT MANAGER MOBILE
SANOMA MEDIA
October 2007 - October 2010
• Launched the B2C mobile offering, and content, applications on smartphones and iPad
developed especially for women segment, together with people management responsibilities.
Leading the partnership between Market leaders Sanoma Media Belgium and Proximus -
Belgacom Mobile.
• Introduced new Business Models, with disruptive innovations in a traditional Media market,
responding tonew trend.
SENIOR OPERATIONAL & STRATEGIC MARKETING MANAGEMENT
PROXIMUS
1999 - 2007
• Introducing the skills of Customer Delight, Experience cross division supported by target
setting of bonus driven KPI throughout the organization
• Developing a extremely efficient new database marketing approach for the segment of lost
customers (winback) 1 of the 4 KPI’s of Belgacom’s IPO
• Go to market for a game changing Internet launch (putting daily +1000 Belgians newly on
internet). Conducting a sales approach driving qualitative selling.
• Generated ATL campaign response-rates exceeding up to 2 times the expected target on a
flagship revenue generator, highly supported by innovative Sales Channels approaches (through
nationwide internal, external call center sales support and close follow up).
MARKETING MANAGER FUEL CARDS
SHELL OIL COMPANY
1994 - 1999
• Setting my first steps in corporate live and building my first team leader skills. Proposing my
first product innovation, within a new segment.
• Starting in a Sales team gave me the basics for customer centric thinking in my later marketing
functions.
S U M M A R Y
Carole Lamarque is passionate about Strategic Marketing,
launching innovations and new technologies. Her love for
innovation originates from companies she worked for in the Energy
and Media sector. The most disruptive learnings came from the
ICT sector (Proximus/Telenet/Mobile Vikings). She places Digital
media at the center of the integrated marketing plan, with Influencer
Marketing as a key success factor for new and installed markets.
Carole can easily conceptualize 360° marketing campaigns that
effectively reinforce revenue objectives and build brand images
based on true customer centric thinking.
She is proudly part of the VRT Expert Data base and Straffe
Madammen project. Founding Partner of Duval Union Consulting.
We help our clients with their long term Digital Transformation,
yet also provide them with all necessary strategic advice to deal
with Digital Strategy, Social Media and day to day Marketing
challenges.
L A N G U A G E S
English
Dutch
Dutch
S K I L L S & E X P E R T I S E
E D U C A T I O N
Vlerick Leuven-Gent Management School
Vlerick Alumni, Master Entrepreneurship & Innovation, 2006 - 2007
Solvay Business School
Master’s degree, Master Marketing, 2005 - 2006
Stedelijk Economisch Instituut en Belgische Kamer van Rekeningplichtigen
Professional Bachelor, Advertising, 1994 - 1997
Hogeschool Antwerpen
Professional Bachelor, Marketing, 1991 - 1994
@caroberry carole.lamarque@duvalunion.com Antwerp, BE
Innovative Marketing
Marketing Management
Lego Serious Play
Marketing Strategy
Communications
E-commerce
Social Media Marketing
Integrated Marketing
Digital Marketing
Direct Marketing
Product Management
B2B Marketing
New Media
Go-to-market Strategy
Product Development
Knowledge Sharing
Public Relations
Online Advertising
Mobile Marketing
Product Marketing
Management
Social Media
B2 & CRM
Telecommunications
Mobile Devices
Brand Management
Online Marketing
Marketing
Digital Strategy
Business Development
Business Strategy
Focus Groups
Advertising
Entrepreneurship
Segmentation
Market Research
Customer Acquisition
Customer Insight

2. CAROLE LAMARQUE
Founding Partner, Duval Union Consulting
Innovative Marketing | Influencers | Strategy
@caroberry carole.lamarque@duvalunion.com Antwerp, BE
R E C O M M E N D A T I O N S
MARION DEBRUYNE,
Dean of Vlerick Business School. Professor in Marketing Strategy & Innovation
Carole is both a guest speaker in my services marketing class and a marketeer I had the
chance to work with when she was Marketing Manager at Belgacom. Carole is an outstanding
manager, charismatic, visionary and truly customer-oriented. Her ability to move from high level
strategic reasoning to clear and wellarticulated operational decisions is one of her numerous
strengths. Either with top managers or students, she demonstrates her vision, her sense of
customer-orientation and her experience with passion, simplicity and efficacy. And last but not
least, Carole combines top professional qualities with human ones.
MAARTEN VERHEZEN,
Head of Pro @ Nest Labs
Carole is one off these rare talents able to combine spotting Trends early and reworking them
in to a company wide Strategy. Such pleasure to work with, very persevering at any task while
keeping her wonderful flair and a fun sense of humor also under the greatest pressure. Carole’s
vast knowledge in Mobile, Media and Professional Markets make her a reference to many and
a great sparring partner to have for any project New-&-In-&-Happening. As Erik Schmidt at
Google puts it: ‘Put Your Best People On Mobile’, I like to think Carole is amongst them...
GÉRALD DEMORTIER,
VP retail Telenet group
Carole is unique and it’s a great pleasure to work with her at Telenet. Her style and willingness
to connect to people, act empathic help teams to achieve great goals. Carole has the right
balance between IQ & EQ. She has a passion for new concepts and new trends and make them
applicable to her work. She has the ‘can do’ mentality to make things happen. And on top of that
a great person!
PAUL VAN COTTHEM,
Founder & Managing Partner, Turnleaf Growth Marketing
I worked with Carole at Telenet, where we were both part of the marketing team for “Yelo”,
an app for smartphones and tablets which offers access via internet to live-tv channels and
video-on-demand. Carole coordinated the marketing launch and co-creation initiative for this
innovative service. She contributed substantially to this project with her fresh insights regarding
market segmentation, launch campaign, social media, and co-creation. Carole is very much
plugged in to the latest trends and developments at the leading edge of the digital space.
She challenges the status quo. Her kind of disruptive thinking makes her stand out. Moreover,
she combines the drive to make things happen with a caring personality, and that makes it
worthwhile to have Carole on your team.”
DORIEN AERTS,
Chief Marketing Officer, Mobile Vikings (VikingCo)
Carole is one off these rare talents able to combine spotting Trends early With her clear vision
and strategic skills, Carole has helped us shape the marketing strategy of mobile operator
Mobile Vikings, which was transforming from a start-up to a more mature company and
therefore in need of a still recognizable yet more differentiated marketing approach. Asking
the right questions and coming up with the right examples, she was a true inspiration during the
course of the process.
P U B L I C A T I O N S
Google Glass is dood, leve Google Glass
De Tijd March 30, 2015
Authors: Carole Lamarque
Google grijpt een tweede kans om zijn Google Glass terug op de kaart te
zetten. Niet onmogelijk, op voorwaarde dat het bedrijf leert uit zijn fouten,
schrijft Carole Lamarque, strategisch marketingdirecteur van het agency
Youmen.
Apple Watch - Terzake VRT
Terzake VRT March 9, 2015
Authors: Carole Lamarque
Vanavond geeft Apple meer uitleg over zijn langverwachte Apple Watch. Hoe
kijken specialisten naar de komst van het slimme horloge? Doet Apple zijn naam
van innovator en slimme marketeer eer aan? Thomas De Graeve praat erover
met consultant nieuwe media Jo Caudron en strategisch marketingexperte
Carole Lamarque
Vrouwen moeten beter voor elkaar opkomen
CharlieMag September 7, 2015
Authors: Carole Lamarque
Carole Lamarque staat al jaren haar mannetje als marketing directeur in het
bedrijfsleven. Vandaag werd bekend dat ze vennoot wordt van Duval Union
Consulting, een nieuw bedrijf dat de kern wordt van Duval Union en dat
bedrijven koppelt aan de juiste start-up in de reclamewereld. Vijf vragen aan
deze leading lady.
De klant is nog niet verloren
De Tijd • BNK June 30, 2016
Authors: Carole Lamarque, André Robert DUVAL
Banking Trends : Groot banken hebben overwegend een monopolie op
kredietverlening en het nemen van risico’s. Ze blijven de poort tot de grootste
betaalsystemen ter wereld en trekken nog altijd de meeste kredietaanvragen
aan. Staan klanten dan niet open voor nieuwkomers? Toch wel. Zij moeten zich
voornamelijk richten op de klantsegmenten die hiervoor hoogstwaarschijnlijk
het meest ontvankelijk zijn. Denk bijvoorbeeld aan...