HubSpot, a global marketing and sales software company, is a nationally-ranked Best Place to Work for women. Learn about the Women@HubSpot employee resource group, three of our most successful programs, and how you can start a women's program at your company today in five easy steps.

1. How to Build a
Women’s Program
From Scratch
Get Your Hands Dirty:

2. Culture Content Creator
@carolineecotto
Caroline
Cotto

3. Not a self-esteem
issue but an
organizational one:
a lack of belonging
driven by subtle
cues about whose
work is valued
more.
“
PC: Bain Capital

4. Diversity is a hot topic…

7. It’s expensive

8. It’s expensive
It will alienate people

9. It’s expensive
It will alienate people
There’s No Master Plan

10. It’s expensive
It will alienate people
There’s No Master Plan

11. The Water Is Warm

13. See What Sticks
PC: Andrea Kihlstedt

14. Programs
That
STUCK
PC: Andrea Kihlstedt
3

15. Hubtalks

16. • Alex Cavoulacos, The Muse
• Allyson Downey, weeSpring
• Yvonne Hao, Pill Pack
• Maura Sullivan, Dept. of Defense
• Marcita Thompson, Boston Red Sox
• Patty McCord, Netflix (formerly)
Hubtalks

17. Add The Women Back
Wikipedia Edit-a-Thon

18. Wikipedia Edit-a-Thon

19. Master Classes

20. Master Classes
HTML & CSSSaaS 101
Negotiation
Finance
Excel Design

21. 5
Steps
To
Start

22. 1
Ask Her
Career goals?
Skills?
What matters
to you?

23. 2
Start
Small

24. 3
Leverage
Your
Community

25. 3
Leverage
Your
Community

26. 4
Get Men
Involved

27. Our CEO,
Brian
Halligan
Our CPO, Katie Burke

28. 5
Share Your
Experience

29. Good artists
copy
Great artists
steal
“
”- Pablo Picasso

30. Take the Plunge

31. Thank
you
Caroline Cotto
@carolineecotto
ccotto@hubspot.com