California Carpet Stewardship Program 2016 Presented at Carpet America Recovery Effort National Conference, May 2017

1. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
1
California Carpet
Stewardship Program
Carpet America Recovery Effort – Annual Conference
Brennen Jensen, CA Program Manager
May 2017, Indianapolis
Market Challenges
• Significant
market
challenges
2014/2015
• Falling
Petroleum
Prices,
Recycled
Commodi=es
Pricing
• Ports
Shutdowns,
Domes=c
Capacity
Reduc=ons,
Reduced
Asian
Demand,
etc.
• CARE’s
CA
Program
is
working
to
increase:
• carpet
recyclability,
collec=ons,
reuse,
recycling,
diversion,
and
markets
for
recycled
carpet
products

2. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
2
• Focus
of
2016
• Formed
CA
Council
on
Carpet
Recycling
• Engaged
Stakeholders
• Input,
Feedback,
Idea=on,
Priori=za=on
• New
5-­‐year
Plan
• SubmiTed
Oct
2016
CalRecycle – Role in AB 2398
• Program
Regulated
by
California
Department
of
Resources
Recycling
and
Recovery
(CalRecycle)
–
oversight
agency
• Program
found
non-­‐compliant
2013/2014/2015
• CARE
working
to
respond
• Primary
objec=ve
–
con=nuous
meaningful
improvement
• New
Carpet
Stewardship
Plan
• Exis=ng
5-­‐year
Plan
expired
Dec.
31,
2016
• Proposed
New
Plan
disapproved
(Dec
2016;
April
2017)
• CARE
permiTed
to
operate
under
exis=ng
Plan
at
least
un=l
June
2017

3. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
3
Trends & Projections
California 2016 Results
• 107M lbs of gross collected (31% of discards)
• up 4% from the 103M lbs collected in 2015
• 37M lbs of recycled output was produced
• up 6% over the 35M lbs recycled in 2015
• California 2016 recycling rate = 11% of discards
• Up 1% over 2015 recycling rate
• Fell 5% short of the Program’s 16% recycling rate goal

4. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
4
Collections & Recycled Output
8%
10%
12%
12%
10%
11%
28%
31%
29%
34%
30%
31%
Collections & Recycled Output (Yield)

5. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
5
Recycled Output Rate (% of discards)
Program Delivery

6. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
6
Program Strategies
1. Subsidies
(70%)
2. CARE
Admin,
Staff,
Technical
Assistance
(9%)
3. Collec=ons
Drop-­‐Off
Sites
(6%)
4. Grants
Program
(6%)
5. Marke=ng,
Educa=on
&
Outreach
(4%)
6. CalRecycle
(3%)
7. Legal
&
Accoun=ng
(2%)
Reuse Improving
• Less
than
1%
of
discards
(0.27%)
• Up
54%
from
2015
to
926K
lbs
• Up
246%
from
2014
to
2015
• Driven
by
Reuse
Subsidies
($0.10/lb)

7. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
7
Carpet Tile Recycled
• Total
2016
=
1.1M
LBS
• 3%
of
2016
recycled
output
• 27%
increase
over
2015
• Driven
by
Tile
Subsidy
($0.10/lb)
Calcium Carbonate Recycled
• Total
2016
=
2.4M
lbs
• 6%
of
2016
recycled
output
• Increased
38-­‐fold
over
2015
of
61K
lbs
• Driven
by
CC
Subsidy
($0.17/lb)

8. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
8
Tier-2 Non-Nylon Recycled Products
(PET/PTT, PP) #s in thousands
• Total
2016
=
17.7M
LBS
• 50%
increase
over
2015
• Driven
by
Tier-­‐2
Non-­‐Nylon
Subsidy
($0.25/lb)
• Multi-touch
Communications
• Stakeholder Outreach,
• Collateral, Materials
• Online, social media
• Technical Assistance
Consumers
Buy
Recycled
Procurement
Grants
Installers
Drop-­‐Off
Sites
Training
Curriculum
Retailers
Assessment
Drop-­‐Off
Sites
Local
Governments
Public,
Retailers,
Installers,
Drop-­‐Off
Sites,
Promo=on
Marketing, Education & Outreach

9. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
9
Retailer Outreach
Retailer
Visits,
86%
of
Retailers
1382
• In-­‐person
and
phone
visits
• Collateral
and
customer
info
• Assessment
compliance
• Recycling
awareness
and
drop-­‐off
sites

10. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
10
25+
• Buy Recycled Info
• 10+ Vendors
• Drive Demand for
Recycled Carpet Products
• Share with Retailers, Public
Agencies & Businesses
• Support SABRC /
Local EPPP Goals
Buy Recycled Products
Installer Training
• Curriculum
for
Installers
• Drop-­‐Off
Sites
• Tear
Out
Prepara=on
• Benefits
• Resources
• Hands-­‐On
Training
• Material
Hand-­‐Outs
• How-­‐to
Videos
CFI
CARE
Collabora=on

11. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
11
Impact Outreach
• Monthly E-news
• Strong 32% open rate
• Mailing list has grown by 33%
• Program updates and news
• Website visits
• 30% of U.S. visits come from
California (compared to 6% from
Georgia, 5% from Texas, etc.)
• Program info, grant resources, blog
arNcles, news, drop-­‐off site map,
educaNonal materials, etc.
Convenient Collection
• 216 Private Service Sites
• operate independent of CARE Program
• 37 CARE Public Drop-Off Sites
• 74% increase in LBS collected in from public sites
• 11 new public sites in 2016,
55% in S.CA, 91% in urban counNes
• Sites receive subsidized service: free container,
transportaNon to processor/CSE, Np fees for
receiving party, educaNonal materials, support
253
Sites
Statewide

12. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
12
Public Drop-Off Sites –
Increasing Collection
Grants Program - Investing in Recycling
• Cycle
1A
–
Capital
Investments
Grants
• 6
Projects
Funded
to
Build
Infrastructure
• 30M
lbs
of
es=mated
new
CA
Recycling
Capacity
• Cycle
1B
–
Product
Tes=ng
Grants
• 3
Projects
to
Support
New
Product
Markets
• Civil
engineering
applica=ons,
recycled
nylon
furniture,
molded
rubber
• Cycle
1C
–
Public
Procurement
Grants
• 1
Project
to
Drive
Recycled
Product
Demand
• Cycle
1M
–
Micro-­‐
Grants
• $50K
Just
Launched!
• Remove
barriers
to
reuse
&
collec=on

13. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
13
Grants Program - Investing in Recycling
30M
LBS
New
CA
Capacity
9
Grant
Projects
14
New
CA
Jobs
New
Recycled
Products
Tested
$2M
Invested
in
Recycling
4
New
CA
Facili=es
Established
2
Processing
2
Manufacturing
Reduced
Barriers
For
Reuse
&
Collec=on
Public
Agency
Demand
for
Recycled
Products
Forward Progress
• Upward
trends
are
noted
in:
• Recycled
output
recovered
to
11%
yet
s=ll
below
goals,
plus
increases
in:
• reuse
of
=le
and
broadloom,
• pounds
of
carpet
=le
recycled,
• calcium
carbonate
u=liza=on,
• Tier
2
non-­‐nylon
product
sales,
and
• strengthened
collec=ons.
• Our
work
is
not
done
yet

14. CA
Carpet
Stewardship
Program
Update
5/10/17
CARE
-­‐
Na=onal
Conference
Indianapolis
May
2017
14
Onwards & Upwards
Questions?
Brennen Jensen, CA Program Manager
bjensen@carpetrecovery.org