This document discusses how page speed is an important ranking factor for Google search results. It provides tips on how to optimize website page speed, such as compressing images, minimizing unnecessary code, and reducing redirects. It also notes that Google has found users are less engaged on slow websites and that many online shoppers will abandon a website after only one or two slow loading experiences. The document promotes webinars from Blizzard Internet Marketing about managing Google AdWords and learning Google Analytics tools to track website traffic and optimize performance.

1. Carrie Hill
Blizzard Internet Marketing
chill@blizzardinternet.com
(888) 840-5893
Webinars to Make You Better, Faster,
Smarter & Richer!

2. Carrie Hill
Blizzard Internet Marketing, Inc.
888-840-5893
chill@blizzardinternet.com
Google has stated they wanted to rank pages
based on their relevance and “user-
friendliness”
PubCon 2009 in Las Vegas Matt Cutts stated
there was serious lobbying within Google to
make Page Speed a ranking factor
In April 2010 Google Officially Announced
Page Speed was included in the algorithm as a
Ranking Factor

3. Carrie Hill
Blizzard Internet Marketing, Inc.
888-840-5893
chill@blizzardinternet.com
“When we slow our own users down [on Google.com], we see less
engagement. Users love fast sites. A faster web is a good thing all
around.” Amit Singhal - Google
Google Gives us a set of Web Performance Best Practices – know
them, and make sure your webmaster and design company know
them

4. Carrie Hill
Blizzard Internet Marketing, Inc.
888-840-5893
chill@blizzardinternet.com
What Makes Consumers Leave a Website?
Nearly ¼ (24%) of online travel consumers had a negative experience on a travel
website during the 2009 peak travel season, Of those consumers 18% cited slow
loading problems
Online travel consumers are
less tolerant than retail
consumers: 53% said they
would abandon a travel
website after one or two bad
experiences, and 17% would
book elsewhere after just one
Source: MarketingProfs.com

5. Carrie Hill
Blizzard Internet Marketing, Inc.
888-840-5893
chill@blizzardinternet.com
Images that aren't compressed or
have the wrong file format
Iframes that Pull data in from other
pages and domains
Quick Search Boxes that have too
many elements they need to enter
into a query to produce results
Javascript or Tracking Scripts that
aren't optimized, or too many
tracking scripts on one site
Videos that you host instead of
embed
Banner Ads
Certain File Formats such as PDFs
Bad Code/Too Much Code before the
on-page elements are seen
Poorly Written Code
Excessive hops with 301 & 302
Redirects
Scaling Images in HTML instead of
resizing or cropping it to the size you
want
Long Pages
Nested Tables

6. Carrie Hill
Blizzard Internet Marketing, Inc.
888-840-5893
chill@blizzardinternet.com
Most Load Time tools will tell you the speed at various levels
of internet service
Remember:
Your office’s Fiber Optic line will load much faster than
someone on plain DSL

7. Carrie Hill
Blizzard Internet Marketing, Inc.
888-840-5893
chill@blizzardinternet.com
Fixing As Many Things as you feasibly can from the last slide
Some elements are necessary – balance providing service and
measuring your user with speeding your site for ranking benefit

8. Carrie Hill
Blizzard Internet Marketing, Inc.
888-840-5893
chill@blizzardinternet.com
Use your Google Webmaster Tools Account to Analyze
Pages from your site
Plug your pages into WebsiteOptimization.com
Plug your Domain into Pingdom and see how all of your
pages load
If you’re really Tech-y – Install Firebug and Page Speed
for Firefox

9. Carrie Hill
Blizzard Internet Marketing, Inc.
888-840-5893
chill@blizzardinternet.com
ASK your webmaster what they do to ensure your page
load times are optimized
Be aware of the elements on your page that slow things
down
Understand that some elements are necessary
Choose your page elements wisely – test new items to
see if they make a difference to your users. Is the
slowdown from an element worth it if your conversions
increase?

10. Carrie Hill
Blizzard Internet Marketing, Inc.
888-840-5893
chill@blizzardinternet.com
http://developer.yahoo.com/performance/rules
.html
http://www.webcredible.co.uk/user-friendly-
resources/web-usability/speed-up-download-
time.shtml
http://webdesign.about.com/od/speed/a/aa11
0998.htm

11. Carrie Hill
Blizzard Internet Marketing, Inc.
888-840-5893
chill@blizzardinternet.com
Managing Your Google AdWords for Success
Thursday, May 13th, 11 AM MDT
Learn how to quickly and efficiently manage your Google AdWords campaigns.
Get better results by learning how to optimize based on conversion, clicks,
impressions, quality scores and cost
Google Analytics 101 for Hotels, Resorts, Inns and Rental Managers
Tuesday, May 18th, 11 AM MDT
Learn the basics of Google Analytics setup, how to monitor, interpret and track
your online ROI
Google Analytics Advanced for Hotels, Resorts, Inns and Rental Managers
Thursday, May 27th, 11 AM MDT
You will learn how to use goals, funnel tools and advanced reports for tracking
actions that improve ROI
Register Online at Newsletter.BlizzardInternet.com/Webinars/