1. Bluetrace RTA Briefing
Traffic monitoring with Bluetooth and Wi-Fi
Bluetooth and Wi-Fi marketing
“It is there so use it !”
www.CarrierDIGIT.com
Tel: +971 4 4549 801
Fax: +971 4 4542 310
Cell: +971 50 218 1748

2. Bluetrace
u Possible partnership/Applications with RTA
u Traffic
u O-D matrix, Travel time, Travel-speed, Intensity estimation
u Stop-time of vehicles and CO2 level at traffic lights
u Traffic jam detection
u Traffic light free flow measurement
u Travel time
u Travel route advisory
u Green flow routes (all traffic lights green at 70kmh)
u Travel frequency
Bluetrace is onderdeel van Moreless
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3. Bluetrace
u Possible partnership/Applications with RTA
u Crowd control
u Queue time
u People per square meter
u Walking time
u Origin-destination
u Marketing
u WIFI marketing/Bluetooth marketing
u WIFI internet access
Bluetrace is onderdeel van Moreless
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4. Bluetrace
u Locations
u Poland (Warschau, Office)
u Netherlands (Amsterdam, Head Office)
u Organization based on Product Market Combination and
Country/Region
u Distributors worldwide
u Support with Collateral, Workshops, Knowledge and
Experience, Leads
u TNO patent (pending since 2006) on measuring ‘short
range radio signals’
u Worldwide focus
u 1 Distributor per Country per segment
Bluetrace is onderdeel van Moreless
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5. Bluetrace®
Installed Base
u 6.400 units in more than 70 countries:
u Europe: 3500+
u Africa: 400+
u Morocco: 1000+
u Americas: 800+
u Asia: 500+
u Australia & NZ: 200+
Expected Growth 2012: 8.400+ units
Estimated market size:
over 100.000 units
Bluetrace is part of the Moreless group
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6. Bluetrace in the News
Prime time TV news
„Using Bluetooth for Traffic
control in Port of Rotterdam”
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7. Bluetrace in the News
Prime time TV news
„Using Bluetooth for Crowd
Control at Sail 2010 Amsterdam”
Bluetrace is onderdeel van Moreless
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8. Technical: Bluetrace
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9. Bluetrace® System, Basic principals
Scanning method for vehicles/people:
Current:
u Bluetooth® signals
u Wi-Fi™ signals
u Bluetooth tag
u IP Camera, people counting
Future:
u NFC in phones (2012/2013)
u WiFi tag
Bluetrace is onderdeel van Moreless
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10. Bluetrace System
Casings
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11. Bluetrace System
Tags
• Long lasting device: 7 days
• Tagging Staff
• Tagging Bicycles
• Tagging Agriculural Vehicles
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12. Bluetrace System
Field of View (FOV), example Airport
4 meters high, measured on the ground
Long range range Bluetooth dongel
Flatpanel 28 degree directional
Antenne pointing down to ground
antenna connected
RSSI=signal strength
Bluetrace is onderdeel van Moreless
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13. Bluetrace System
Field of View (FOV), example Trainstation
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14. Commercial Bluetrace
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15. Bluetrace comparison
Market Research Interview Manual Panels Camera
Crowd Control Helicopter Camera Experience Manual
Lic. Plate Magn. loop Interview Panel
Traffic
SMS Mobile Apps Mobile site
Mobile Marketing
“Bluetrace adds a new, low cost, efficient and exciting dataset
“Innovated with TNO”, TNO patent (pending)
Bluetrace is onderdeel van Moreless
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16. Example Applications
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17. Traffic
Example Flow View
(if more than 1 unit)
Example Live View, with crowd intensity colors for easy insight
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18. Traffic
Example Dwelling time
Example Chart View
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19. Crowd control
Example Counting by Counting camera
In/Out
Example Origin – Destination View
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20. Traffic
Port of Rotterdam:
u Partner IT&T
u 21 Bluetrace units in Harbour area
u Travel times
u 37 units near Border
u Travel times
Bluetrace is onderdeel van Moreless
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21. Traffic
Dutch Railways:
u Partner Atsence concept “smart station”
u 40 Units covering all platforms, shops, main hall
u Flow, queue time, O-D
Bluetrace is onderdeel van Moreless
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22. Crowd Control
u Sail 2010
u 1.5 mio visitors
u 8 units
u Crowd Control Assistant (TNO)
u Density
u Flow
u Dwelling time
u Bluetooth Messaging
u Public Interest messages
u Last train is leaving
u Waiting time ferry is 1 hour
u Flash messages
u Ferry is closed
u Event is shutdown
u Target, reaching 1/100 people
Bluetrace is onderdeel van Moreless
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23. De gemeten bezoekers
*unieke bezoekers per dag.
Crowd Control
u Case: Sail 2010 datum ra'o
8,33
19-­‐aug 187.692
u Visitors
20-­‐aug 238.258
u Density 21-­‐aug 272.042
22-­‐aug 217.775
u Flow 23-­‐aug 0
915.767*
u Peek at 22.00: Fireworks
Reached
(JA
gedrukt) Handsets
not
reached
/
100
350
300
250
200
150
100
50
0
19-­‐aug 20-­‐aug 21-­‐aug 22-­‐aug
Bluetrace is onderdeel van Moreless
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24. Mobile Marketing
Inform, Interact and Transact
Cases:
u McDonalds
u Lotto
u Ezprezzo
u New Balance
u Audi
u Alternate
Bluetrace is onderdeel van Moreless
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25. Mobile Marketing
u Case Study: Otto.nl webshop, 36 locations
u Shopvertising concept
u Using empty shop space for marketing purposes
u Send couponcode (10 euro discount) via Bluetooth plus QR code on window
u 5% reached of all bt enabled handsets
u 611/day/location, is 21.996 people/day!
u In 1,5 weeks 226542 reached (Okt 2010)
Bluetrace is onderdeel van Moreless
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26. Mobile Marketing
u Case Study: Food Court @ Shopping Mall Usce, Belgrade, Serbia
u 10700 unique handsets detected / month (Sep, 2010)
u 2150 handsets reached / month (20%)
Bluetrace is onderdeel van Moreless
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27. WIFI Marketing
u WIFI Zone ENERGY 2011
u Via website and Digital signs visitors of event ENERGY 2011 are attented to use the
WIFI.
u Steps: 1. connect to WIFI 2. Click Diclaimer 3. Get redirected to mobile website
u 50.000 visitors
u 40 Mbps uplink
Bluetrace is onderdeel van Moreless
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28. Bluetrace Meeting
Thank you for your attention.
Bluetrace:
Google analytics for Shop, Mall, Trainstation, Airport,
Roads, Junctions,City streets, Cities
It is there, so use it !
www.CarrierDIGIT.com
Tel: +971 4 4549 801
Fax: +971 4 4542 310
Cell: +971 50 218 1748