Here's the recap of our Founders & Creators Talks event on 14th March 2018 at WeWork London-Paddington. A big Thank You to our 4 amazing presenters: - Emily Johnson (https://www.linkedin.com/in/emilymayjohnson/) - Rod Sloane (https://www.linkedin.com/in/rodsloane/) - Dylan Hey (https://www.linkedin.com/in/dylanhey/) - Jon Buchan (https://www.linkedin.com/in/jonbuchan/) Also, a shout out to our business partners & sponsors: - Swoogo (https://get.swoogo.com) - Dreamtek (http://www.dreamtek.tv/) - WeWork (https://www.wework.com) - The Virtual Forge (http://thevirtualforge.com/) If you'd like to keep informed about our next upcoming events, sign up at www.foundersandcreators.com

1. WELCOME TO

2. Our First Speaker
Emily Johnson

3. WHY B2B BRANDS NEED TO BE MORE
HUMAN
Emily Johnson
@emjohnno

4. About Me…
I am a…
 Digital Marketer
 Social Media Guru
 Creative Writer
 Press Release Connoisseur
 Media Junkie
 Blogger
@emjohnno
Some previous clients /
employers…
What you may not know…
 Can’t go a day without
Yorkshire Tea, seriously.
 Massive foodie, any
recommendations?
 I have never dyed my hair.

5. Stats…
@emjohnno
102 456 443
965
310
2,752
632
4,632
2,100
4,860
778
11,911
Facebook Follows
Barefoot
Twitter Follows Barefoot drp PR Coverage drp Blog Views
2015 2016 2017

6. Currently…
Digital Marketing & Social Media Strategist
at Colwyn Foulkes: Architecture and Planning
@emjohnno
Established in
1910

7. Why B2B Brands
Need to be More Human…
@emjohnno

8. @emjohnno
GLOBAL ACCESS OF
INFORMATION
IMMEDIATE ACCESS
24/7
ONLINE ALL THE
TIME
BLURRED LINES
PERSONAL &
PROFESSIONAL
CONTENT
OVERLOAD
NEW FORMS OF
COMMUNICATION
SOCIAL MEDIA EMOJIS
TECHNOLOGYTechnology has changed the
ways in which we
communicate.

9. Immediate Access 24/7
The average adult in the
UK spends nearly 9 hours
a day on media and
communication.
 10% say that they access
the internet more than 50
times a day.
 Being online all the time,
means blurred lines
between personal and
professional.
@emjohnno

10. Content Overload
 There’s so much content
out there – so make it
worthwhile, add value, and
make it human.
@emjohnno
 According to research,
the average human
attention span has fallen
from 12 seconds in 2000
to 8 seconds….
 16 million text messages,
and 156 million emails!

11. New Forms of Communication
Emojis & Social Media
 Young people would rather use social media or talk online to people they do
not know than have a conversation face to face, research has suggested.
 While more than 1.5 billion people speak English, 3.2 billion use the Internet, ¾
through smartphones equipped with emojis.
More than 90% of social networking users communicate through emojis
 More than 6 billion emojis are exchanged every day.
Oxford Dictionary named “Face with Tears of Joy” emoji Word of the Year 2015.
Social media – wherever you are, whatever platform you are on – don’t be
corporate, be human.
@emjohnno

12. Brands Doing it Well…
 Human to human
marketing is about being
able to story tell, and
enable your customers, or
potential customers to
relate to your brand.
@emjohnno

13. The Takeaways…
 Human to Human (H2H),
not B2C or B2B…If you
wouldn’t do it in person, don’t
do it online.
@emjohnno
 Be as 24/7 as you can be –
reply straightaway, and interact
with people who are connecting
with your brand in real time
 Find your brand tone of
voice on your social media,
and stick to it, including a
set of go-to emojis.

14. For Extras…
For extra dishes to in the takeaway… the first 10 people to tweet me with:
“Hi ,@emjohnno following you on Twitter and Instagram,
may I have more dishes in my takeaway?“
(YOU HAVE TO ACTUALLY FOLLOW ME)
Will receive a 3 more tips that I will personalise to your chosen social account.
@emjohnno

15. ANY QUESTIONS?
@emjohnno

16. THANK YOU!
FIND ME @
@emjohnno
@emjohnno

17. NEXT UP:
ROD SLOANE

18. How Smart CEOs 5x
their Sales Pipeline
with LinkedIn
with Rod Sloane
Founder Sales & Marketing Alignment Group : @rodsloane : rod@rodsloane.co.uk

20. How Smart CEOs
2.34x their Sales
Pipeline with LinkedIn
with Rod Sloane
Founder Sales & Marketing Alignment Group : @rodsloane : rod@rodsloane.co.uk

21. “Everybody wants to
be successful on
LinkedIn,
but....”

22. “Everybody wants to
be successful on
LinkedIn,
but nobody wants to
do the work.”

23. Do you know this man?

24. Do you know this man?
● Kenneth Stephens, Attorney

25. Do you know this man?
● Kenneth Stephens, Attorney
● Construction Law

30. Follow Kenneth Stephens
“If you start your own firm you have to have
personality and hustle to convince people to work
with your company.
All of these require strong interpersonal skills, which
simply isn’t stressed enough.
Business is about relationships and humility.
You have to “play the long game,” which means you have
to invest time, money and emotion, without any
immediate expectation of financial return.”

31. Follow Kenneth Stephens
“I used LinkedIn to identify construction companies that I
wanted to represent and identified their general counsels
and corporate executives and connected with them.
It was not uncommon for me to spend four hours a
day connecting with new people on LinkedIn and
sending them customized notes to go with my
requests. My following quickly grew to 5,000+
connections. I asked them if they were open to lunch or
coffee…”

32. Follow Kenneth Stephens
“Many ignored me but I remained persistent.
In fact, I would regularly message the same person 10
to 15 times.
Before they’d reply, with something like “Thank you, Ken,
for continuing to follow up with your kind invitations.
What’s your schedule like next week?”
I began meeting with these corporate decision makers and
quickly learned that very few of them mind persistence
and if they’re not interested, they’ll tell you.”

34. Follow Kenneth Stephens
“As a result of implementing these strategies, my business
saw record growth and revenue jumped 243%.
I now employ multiple associates and staff.
I have sufficient revenue to spend thousands on internet
marketing, billboards and social media advertising.
Most importantly, I am now representing some of the
largest companies in the state and in the country.
However, none of this came without struggle, patience,
and persistence.”

35. You, too, could be laughing like Ken
“You can do what
Ken, did…...

36. You, too, could be laughing like Ken
“You can do what
Ken, did……
Couldn’t you??”

37. Where should you focus on Linkedin?

38. Where should you focus on Linkedin?
● Sort your Profile...think mobile

39. Where should you focus on Linkedin?
● Sort your Profile...think mobile
● Connect with your ICP

40. Where should you focus on Linkedin?
● Sort your Profile...think mobile
● Connect with your ICP
● Publish posts regularly

41. Where should you focus on Linkedin?
● Sort your Profile...think mobile
● Connect with your ICP
● Publish posts regularly
● TALK, TALK, TALK

42. NEXT UP:
DYLAN HEY

43. How To Sell Through
Facebook
Dylan Hey

44. Who is this guy…?

45. Why should you listen to me?

46. Why Facebook?
Facebook has over 2 billion monthly active users, that’s 1/3rd of the
planets population.
74% of people say that they use Facebook for professional purposes.

48. Profile Optimisation
● Treat your profile as a landing page
● Use your bio section
● Use the featured photo to push a call
to action

49. How to have meaningful social interactions...
Join and engage in relevant Facebook groups

51. The Advanced Search Tool
Download this from the google chrome store

54. Action Points
● Optimise your profile
● Join and genuinely engage in groups
● Use the advanced search tool to find your target buyers
● Send them friend requests
● It all goes down in the DM, have genuine conversations
● Avoid the straight up sales BS

55. Some super nerdy bonus sh*t...

56. Tools & Extensions to Download
● Facebook auto connector - Download here
● Scrapely - Download here
● Hunter.io - Download here
● Company domain match, sheets extension - Download here
● LinkedHelper - Download here
● An email sending tool, I recommend Reply or Mailshake for entry level stuff.

57. Step 1 - Find a facebook group full of your target buyers.
Scrape it using Scrapely

58. Step 2 - Enrich the data using Hunter and Company Domain Match

59. Step 3 - Add on facebook using Auto Connector

60. Send personalised LinkedIn connection requests using LinkedHelper

61. Add to a FIRE cold email sequence
Listen to Jon and do everything he says about cold emailing….

62. If you want the slides, or a more in depth walk through of anything I covered email me -
hey@dylanhey.com

63. www.dylanhey.com/contest

64. AND FINALLY:
JON BUCHAN

66. How to write emails
that can’t be ignored?

67. How to write emails
that can’t be ignored?

96. Humour & Persuasion

97. ”Humor attracts attention”-Weinberger and Gulas, University of Massachusetts.

98. ”Humor does not harm
comprehension.”-Weinberger and Gulas, University of Massachusetts.

99. ”Humor is a tool that can
enhance a well-crafted
persuasive message.”- Lyttle (2001)

100. ”People who are in a good
mood are less likely to
disagree with a persuasive
message.”- Freedman, Sears, and Carl smith (1978)

101. ”The use of self-effacing
humor by a source would
increase the effectiveness of a
persuasive message”- Lyttle (2001)

102. ”Humor enhances liking. In
fact, the link between humor
and liking is stronger than for
any of the other factors.”- Freedman, Sears, and Carl smith (1978)

103. ”One positive quality in a
person causes us to assume
that the individual has many
positive qualities.”- Seiter and Gass (2004)

104. Weird Year

111. FREE GOODIE BAG:
jon@charm-offensive.co.uk

115. START YOUR OWN TRIBE