This is the deck that I presented @ SXSW as part of General Assembly's programming

1. INTRODUCTION TO
PRODUCT MANAGEMENT

2. INTRODUCTION TO PRODUCT MANAGEMENT
ABOUT THIS GUY…
‣ 15+ Years of Product
‣ VP of Product @ Banker’s Toolbox
‣ Inspired Agilist
‣ Modern-Mainstream Products Practice
‣ Fave meme…

3. INTRODUCTION TO PRODUCT MANAGEMENT
LEARNING OBJECTIVES
‣ The role of product management and the core responsibilities of a Product
Manager
‣ The key principles that drive modern, mainstream product management
‣ What you can do to take the next steps in your path to product management

4. INTRODUCTION TO PRODUCT MANAGEMENT
PRODUCT MANAGEMENT IS AN
EGALITARIAN CAREER
PUBLIC SERVICE ANNOUNCEMENT

5. INTRODUCTION TO PRODUCT MANAGEMENT
THE ROLE

6. THE ROLE
A PRODUCT IS A
SOLUTION TO A
PROBLEM SHARED BY
MANY CUSTOMERS

7. THE ROLE
UNCERTAINTY
Ideas &
Outcomes
Value
OUR PURPOSE

8. THE ROLE
THE LANDSCAPE

9. THE ROLE
• PROVIDE VISION
• PRIORITIZE WHO & WHAT
• CO-MAKE THE SOLUTION
• MANAGE TRADEOFFS
• DRIVE ADOPTION
CORE RESPONSIBILITIES

10. THE ROLE
YOU DO NOT NEED TO BE
TECHNICAL TO BE A PRODUCT
MANAGER
(but it doesn’t hurt…)
PUBLIC SERVICE ANNOUNCEMENT

11. INTRODUCTION TO PRODUCT MANAGEMENT
KEY PRINCIPLES

12. KEY PRINCIPLES
#1: Scientific Method

13. KEY PRINCIPLES
#2: Feedback Loops

14. KEY PRINCIPLES
#3: Valuable, Usable, Feasible

15. KEY PRINCIPLES
#4: Minimum Viable Product (MVP)
VS.

16. MINIMUM VIABLE PRODUCT
CONCIERGE
‣ Delivering a service manually to
the customer.
‣ Wine Delivery App - user calls,
emails, or text their order.
‣ Payments processed on delivery
using Square.

17. MINIMUM VIABLE PRODUCT
VIDEO MVP
‣ Used to demonstrate a hard concept.
‣ Can be pieced together without the
technology being completely in
place.

18. INTRODUCTION TO PRODUCT MANAGEMENT
YOUR NEXT STEPS

19. YOUR NEXT STEPS
ENGAGE YOUR PRODUCTS
COMMUNITY

20. YOUR NEXT STEPS
OWN YOUR LEARNING

21. YOUR NEXT STEPS
ASK FOR _____

22. Q&A
INTRODUCTION TO PRODUCT MANAGEMENT
LEARNING OBJECTIVES
 The role of product management and the core responsibilities of a Product Manager
 The key principles that drive modern, mainstream product management
 What you can do to take the next steps in your path to product management