Everyone wants to create amazing content but amazing content is simply content your audience wants. At Pubcon Austin 2016, Casie discussed how to use the data you already have to better understand your audience and create content that works.

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Creating Killer Content
Presented by: Casie Gillette

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KILLER
WHAT IS
CONTENT?

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GIVES YOUR AUDIENCE WHAT
THEY ARE LOOKING FOR

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ENTERTAINS YOUR AUDIENCE

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ENGAGES YOUR AUDIENCE

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MAKES THEM LIKE YOU

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MOVES THEM THROUGH THE
BUYER JOURNEY

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THEY TAKE ACTION

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And there’s a ton of shit content out there.

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X

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LOVE YOUR DATA

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TOP PAGES

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TOP PAGES

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TOP PAGES

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TOP PAGES

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TOP REFERRAL PAGES

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TOP LINKED CONTENT

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TOP SHARED CONTENT

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TOP SHARED CONTENT

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TOP SHARED CONTENT

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CONTENT TOPICS

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TOPIC TRENDS

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ORGANIC VISIBILITY

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WHO ARE YOUR
SUBSCRIBERS

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YOU GET THE POINT.

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KNOW THE
COMPETITION

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KNOW THE
AUDIENCE

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FIND QUESTIONS

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FIND QUESTIONS

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FIND QUESTIONS

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FIND INFLUENCERS

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FIND INFLUENCERS

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FIND INFLUENCERS

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FIND INFLUENCERS

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GOOD CONTENT IS THE STUFF OF
LOVE AFFAIRS.
~ Tom Webster, Edison Research

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• Director of Online Marketing at KoMarketing, a B2B
Digital Marketing firm in Boston, MA.
• In the online marketing industry for over 10 years,
working on both the agency side and in-house.
• Responsible for developing and implementing
strategies for both small businesses and Fortune 500
companies.
• Connect with me on Twitter @casieg.
ABOUT ME: