This document discusses open innovation and the Helix Innovation Hive's experiences with open innovation programs and platforms. Some key points: - Fiat's Mio open design platform allowed over 10,000 ideas to be submitted by users for the car's design. - Open innovation requires adopting a new mindset of tapping into external knowledge and expertise rather than relying solely on internal R&D. - Philips' High Tech Campus in the Netherlands fosters collaboration between startups, universities and partners through its technology park and "Research Hotel" concept. - Natura develops 50% of its new technologies through external partnerships with universities, research centers and other organizations to support open innovation. - The

1. Helix Innovation Hive
Applied Innovation for Value Realization
[Caspar van Rijnbach]
[Open Innovation- Experiences from Europe and Brazil]
[TerraForum Consulting]
June 2, 2010

2. Fiat Mio: Open source design
Any company can use the ideas (more than 10.000) submitted by users

3. The world has become smaller...
© 2010 Information is not to be copied without permission by Helix Commerce International Inc. 3

4. Open Innovation REQUIRES a new mental model
Base on Chesbrough 2003
Closed Innovation Open Innovation
Not all of the smart people work for us so we must
The smart people in our field work for us find and tap into the knowledge and expertise of
bright individuals outside our company
External R&D can create significant value;
To profit form R&D, we must discover, develop internal R&D is needed to claim some portion
and ship it ourselves of that value
We don´t have to originate the research in
If we discover it, we will get it to market first order to profit from it
Building a better business model is better than
If we are the first to commercialize we will win getting to market first
If we create the most and the best ideas in the Is we make the best use of internal and
industries, we will win external ideas we will win
We should control our intellectual property (IP) We should profit from others´ use of our IP,
so that our competitors don´t profit from our and we should buy others´ IP whenever it
ideas advances our own business model

5. Open Innovation Model – The Innovation Funnel
With the open innovation model, the company keeps strong
relationships with external partners within different stages
of the innovation development process
Research Development Comercialization
Joint Venuture
Licencing
External Technology
Insourcing
Spin-in
Merge and Aquisitions
INTERNAL MARKET
R&D
Divest
Spin-off
Licencing
R&D Services
Based on Chesbrough 2003

6. Open innovation: new ideas,insights and collaboration
Challenges

7. Philips High Tech Campus (Eindhoven)

8. Philips High Tech Campus (Eindhoven)
Modern technology park
More than €500M in investments;
Technology-based startups incubation
The design stimulates and forces collaboration
between partners
Close to universities
“Research Hotel” concept

9. Natura: Open Innovation to develop new products
Develop 50% of technologies externally
The main innovation target is radical innovation, using
strongly with knowledge management
Partnerships usually on ideas generation
Partners use Natura´s infrastructure and laboratories
Has various partners for external collaboration: universities, research centers,
companies, laboratories and foundations to support innovation

10. Good Practices in Open Innovation Systems (OIS)
“ Telefónica has established a network that
involves more than 1,000 partners. The
company structured 7 research centers, most in
Spain and close to technology parks.
“ Nokia promotes “Day Dreams” with
their partners, where they discuss
about the technology and products
trends and forecast.
“ Syngenta keeps a full time
partnership manager to manage
collaboration and the network
relationship, stimulating new
business and solving conflicts.

11. Key Factors for Open Innovation Success
Clearly Defined
Support and IP policies Organizational
Services for Structure and
Partners Governance
Strong
Relation Infrastructure
Network and location
Adequate
Partners Funding
Collaborative Stakeholders
Culture Support
Open Processes
Strategic Innovation and KPIs for
Alignment Innovation
System Mgmt

12. WEB 2.0 Facilitates Innovation even more…

13. Peugeot Design Contest - Open Design
• More than 4 million
page views
• 5 demonstration
models exhibited at
automotive marketing
events
• Designers of around
100 nationalities
• € 10.000 prizes
• 5th year of the contest

14. Threadless Co-creation made by users

15. What about having students helping your
company to innovate?

16. Our inspiration
“Every company has its issues and challenges.
Students have time, drive and innovative solutions.”
Our concept
“Promoting innovation through open concept battles, in which
companies offer challenges (Battles) and college students
and young professionals offer solutions (the Concepts).”

18. Dutch fever spreading…

19. History
• Since 2006, already • In six months distributed
Battle of Concepts Holland
Battle of Concepts Brazil
distributed 500 46 thousand reais (US$
thousand euros to 25 K) and will distribute
participants another 74 thousand
reais (US$ 40 k) to the
• More than 5 thousand participants
students registered
• More than 3 thousand
• More than 100 battles students registered
concluded
• 30 students received
• Received more than 3 prices
thousand concepts
• Participation of
• Participation of various Government
public entities

20. Some participating companies

21. Eneco Case
Challenge Find new ideas for the re-use of oil or gas platforms in the sea
What can we do with oil or gas platforms?
They are not only ugly, but they can be a threat to the environment.
Some important factors:
Technical execution
Security and well being
Environment
Specification Cost
Reputation and influence on public opinion
The permanent question is: How to re-use obsolete installations?
Do they necessarily need to become old iron or can they be re-used?
Research in the last ten years have shown that there have been some re-use of
platforms such as the Spar, that was transformed in a pier and other ideas such
as prisons etc.

22. Rijkswaterstaat Case
How can the minister of transport and water reduce the consumption of energy
and water and CO2 emission in its infrastructure? With the slogan “Good ideas
Challenge have no value when not implemented” Rijkswaterstaat invite the participants
with the three best ideas to present their ideas and show how they work in
practice.
Scope restrictions: Rijkswaterstaat will not implement wind mills or biodiesel
energy –
Specification
“Windmills will encounter resistance from the populations and biodiesel is not
sustainable and need to be bought”.
Prices:
1º 1.500 euros
2º 750 euros
3º 350 euros
4º a 10º 200 euros
11º a 20º 100 euros

23. Testimony
"Battle Of Concepts is a simple and innovative way to find
solutions for challenges and opportunities for our
organization. Moreover it promotes the company and
creates stronger links with young talents, that can present
solutions and see them being brought into practice"
Mônica Reiter Bissi, HR Manager Vopak

24. Integrated Benefits
Companies Students
Reduced Investiment Market display
in ideation process
and recruiting of talent Payment
External collaboration with Experience with real
talent challenges
Emotional relationship with
young professionals and Relationship with
possible clients companies
Relationship with Employability
academic world
Country
Universities More innovative
Prestige and positive companies
display of brand Engagement of young
and innovative people
More interested and Feeling of co-creation
engaged students and search for
Real world cases to solutions together
use in class room More interaction
between companies
and universities

25. Q&A