A very brief overview of the basic components of a business plan to help new entrepreneurs plan for the launch of their startups or small businesses.

1. The
BASICS
of writing a
BUSINESS PLAN

2. BUSINESS PLAN?
Why would you
-WANT- a
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3. If you’re looking for
-FUNDING-
you need one.
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4. Even if not, you need solid
-MARKET RESEARCH-
and to have laid out your
MARKETING, FINANCIAL,
and OPERATIONAL PLANS
before you get too deep into running the
day to day of your business.
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5. BUSINESS PLAN?
So, what’s in a
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6. EXECUTIVE
SUMMARY
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7. EXECUTIVE
SUMMARYBUSINESS PLAN.
Basically, it’s the Cliff’s notes of the
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8. EXECUTIVE
SUMMARYCONCISE &
COMPELLING.
It should be
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9. EXECUTIVE
SUMMARYINTERESTED
Potential investor must be
enough to keep reading.
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10. EXECUTIVE
SUMMARY
Write it last so you can pull the info from the
rest of the plan.
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11. DESCRIPTION
OF THE
BUSINESS
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12. DESCRIPTION
OF THE
BUSINESS
What are its
PRODUCTS&
SERVICES?
What does your business do?
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13. DESCRIPTION
OF THE
BUSINESS
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Explain the
BUSINESS
MODEL.

14. DESCRIPTION
OF THE
BUSINESS
Think through how you’re going to
BRING IN MONEY
so you and potential investors understand
where the REVENUESwill
come from.
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15. PRODUCTS
& SERVICES
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16. PRODUCTS
& SERVICES
WHATdo you offer?
WHY would anyone want it?
What is your VALUE
PROPOSITION?
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17. MARKETING
PLAN
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18. MARKETING
PLAN
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How will you let customers know
what you have to offer so that they
WANT TO BUY?

19. MARKETING
PLAN
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Many entrepreneurs mess up on the
MARKETING because
they’re not SPECIFIC
enough.

20. MARKETING
PLAN
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Every dollar of revenue must be tied
to a MARKETING
activity and an EXPENSE.

21. OPERATIONS
PLAN
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22. OPERATIONS
PLAN
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How does everything
GET DONE
within your business?

23. MANAGEMENT
&
ORGANIZATION
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24. MANAGEMENT
&
ORGANIZATION
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Who is on your
LEADERSHIP
TEAM,
what does each contribute, and how
is the organization structured?

25. FINANCIAL
PLAN
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26. FINANCIAL
PLAN
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Include FINANCIAL
PROJECTIONS,
and explain how much money you
need, where you’ll get it, and how
you’ll use it.

27. APPENDIX
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28. APPENDIX
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Add your
PRO FORMA
FINANCIALS
and any other attachments you want
investors to see.

29. NEED
MORE
HELP?.com

30. NEED
MORE
HELP?.com
This was a very brief overview. If
need help writing your business plan,
take the
BUSINESS BUILDER
WORKSHOP
and get all of the details.

31. NEED
MORE
HELP?.com
For free tips and info to help you
plan, launch, and grow your new
business, visit
www.CateCosta.com.