social media marketing

1. Social Media
Marketing

2. Social Media and Marketing
• Social media refers to websites and
applications that are designed to allow
people to share content quickly,
efficiently, and in real-time. Many people
define social media as apps on their
smartphone or tablet, but the truth is,
this communication tool started with
computers.
• Social Media is an art of producing
traffic to site for generating business
through online social group.
• Marketing is the process of planning &
executing the conception, pricing,
promotion & distribution of ideas, goods &
services to create exchange that satisfy
individual & organizational goals –
“American Marketing Association”
• Marketing is the process of interesting
potential customers and clients in your
products and/or services. The key word in
this marketing definition is
"process"; marketing involves
researching, promoting, selling, and
distributing your products or services.

3. Social Media Marketing (SMM)
• Social Media Marketing refers to the process of gaining traffic or attention
through social media sites.
• Social media marketing refers to techniques that target social networks and
applications to spread brand awareness or promote particular products.
• Social media marketing is a powerful way for businesses of all sizes to reach
prospects and customers.
• Social media marketing is used as a branding tool and can increase
conversion, sales tracking, page views and add exposure.

4. Continued…
• It is simple and low cost way if increasing sale and to bring traffic to the
website.
• It increases the site popularity & to bring the potential customers to
our niche area.
• It is the process of utilizing the TOP SOCIAL SITES to create brand
awareness, drive conversation and connect to the most targeted audience
as possible.

5. How do you start social media
marketing?
• Determine your goals
• Evaluate your resources
• Know your audience
• Create amazing content
• Integrate your marketing efforts
• Create a schedule
• Focus on quality, not quantity

6. Social Media Marketing is good for
Businesses who want to:
• Increase BRAND AWARENESS
• Reach MORE PEOPLE
• Drive LEADS
• GENERATE contests and promos

7. Social Media Promotion
• The beauty of social media marketing is that it can be used
to improve both your public relations as well as content
marketing simply by asking for a response. To generate
feedback and promote engagement on social media, include a
question with your content that compels readers to respond.

8. Social Media Marketing Campaign
• A social media campaign is a coordinated marketing effort
to reinforce or assist with a business goal using one or
more social media platforms. Campaigns differ from
everyday social media efforts because of their increased
focus, targeting, and measurability.

9. Social Media Campaign Goals
• Getting feedback from users.
• Building email marketing lists
• Increasing website traffic
• Improving overall brand engagement
• Directly driving sales

10. Did you know?
• Social media users have risen by 176 million last 2015
• Up to 96% of Small Business Owners use Social Media Marketing
• Filipinos spend an average of 3.7 hours each day engrossed in their favorite
social network
• 94% of internet users in the Philippines have active Facebook Accounts
• Filipinos are RELYING more on social media for COMMUNICATING with friends
and loved ones
• Facebook Messenger is used by as much as 94% of Filipino Internet users
• Filipinos are the MOST ENGAGED SOCIAL MEDIA USERS in the Asia-Pacific
region

11. Facebook Marketing
• Facebook Marketing is the process of using and maximizing
Facebook’s Advertising Platform to boost brand awareness and
reach more customers online
- You can reach out to almost any kind of General Consumer
- You just need to learn in what groups and pages your
targeted customer stay frequently go to at Facebook.

12. Facebook Marketing is good for
Businesses who want to:
• Specifically use Facebook to reach out to a
Specific Market and
• Get Traffic Quickly

13. Social Media Marketing techniques
using Facebook
• We can create page for products, organization, celebrity etc.
• We can upload photos, post links that direct to our site/blog
• We can create events like recent activities, upcoming events etc.
• View insight menu consist of daily, monthly, weekly user details, page views,
unique page view etc.
• We can send links, products details to the members, groups for getting opinion ,
reviews etc.
• Facebook allows to send messages to users you have no connection with we can
make use of it.
• Try to implement cross selling in website/product page (comparisons of
products).

14. Example Facebook Marketing Contents
Text-Only
Live Post Photo Post Video Post Story Post

15. Instagram marketing
- is the way that brands use Instagram to
connect with their target audiences and market
their offerings. Recently, it's gained popularity as
an exciting method for brands to show off their
cultures, recruit new employees, engage with
customers, and show off products in a new light.

16. Instagram Marketing Strategy
• Optimize Your Instagram Bio
• Create a Content Calendar for Instagram
• Experiment with Curated Content
• Incorporate Relevant Hashtags
• Leverage Instagram Stories

17. Continued…
• Give IGTV a Chance
• Get Instagram Influencers on Board
• Widen You Reach With Instagram Ads
• Go Live on Instagram
• Respond to DMs and Comments

18. Example Instagram Marketing

19. Advantages of Social Media Marketing
• Increased brand awareness
• More inbound traffic, wider customer reach
• Improved search engine rankings
• Higher conversion rates
• Improved brand loyalty
• Better customer satisfaction
• Cost-effective

20. Disadvantages of SMM
• Time consuming
• Risk of negative comments
• Hacker’s threat

21. Thank you!