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@cattsmall@cattsmall
The Full Story:
Presenting Complete Ideas
Write/Speak/Code – Catt Small
@cattsmall@cattsmall
How and why storytelling is important
in presentations and writing.
Today we’ll discuss:
@cattsmall@cattsmall
A bit about myself
@cattsmall@cattsmall
● Senior Product Designer, Etsy
● Game Developer
● Maker of various things
● Avid public speaker and ...
@cattsmall@cattsmall
TEDx
@cattsmall@cattsmall
Beyond Tellerrand
https://www.flickr.com/photos/szene/albums/72157668372457665
@cattsmall@cattsmall
AIGA Design
@cattsmall@cattsmall
FusionConf
@cattsmall@cattsmall
Writing
@cattsmall@cattsmall
Lots of topics
UX Games Code
CreativityCommunity
Public
speaking!
@cattsmall@cattsmall
One technique worked across
all these spaces.
@cattsmall@cattsmall
STORYTELLING
@cattsmall@cattsmall
What is storytelling?
@cattsmall@cattsmall
The social and cultural activity of
sharing stories, often with
improvisation, theatrics, or
embellis...
@cattsmall@cattsmall
Components of a story
Plot Characters
Point of
view
@cattsmall@cattsmall
Plot
A sequence of events that affect other
events inside a story.
@cattsmall@cattsmall
Characters
One or more beings within a story.
@cattsmall@cattsmall
Point of view
The perspective through which a story is
communicated.
@cattsmall@cattsmall
Why does
storytelling matter?
@cattsmall@cattsmall
People engage more.
@cattsmall@cattsmall
Primed from childhood
@cattsmall@cattsmall
Start
Finish
@cattsmall@cattsmall
People relate more.
@cattsmall@cattsmall
This could’ve totally
happened to me!
Everyone listening to a story
@cattsmall@cattsmall
Real human being
@cattsmall@cattsmall
People understand more.
@cattsmall@cattsmall
Marilee “Brain Lady” Sprenger
The hippocampus gets the opportunity to draw on
previously stored patte...
@cattsmall@cattsmall
Functions are like teaching a
dog to fetch.
Me teaching a JavaScript class
@cattsmall@cattsmall
@cattsmall@cattsmall
Here’s how tools distracted
me in the past.
Me onstage at FITC
@cattsmall@cattsmall
My mistake Their success
@cattsmall@cattsmall
People remember more.
@cattsmall@cattsmall
Marilee “Brain Lady” Sprenger
Stories have emotional components that attract
the amygdala, the emotio...
@cattsmall@cattsmall
How to use
storytelling
@cattsmall@cattsmall
Overarching idea
Story 2Story 1 Story 3
@cattsmall@cattsmall
Abstract
1–3 paragraphs that answer the following:
◇What are you talking about?
◇What problem are you...
@cattsmall@cattsmall
Mind map
Designing socially
impactful
experiences
Technology as a silver bullet
How tech failsHow tec...
@cattsmall@cattsmall
Arrange outline
Designing socially impactful experiences
Technology as a silver
bullet
How tech fails...
@cattsmall@cattsmall
Drill down
● Intro - 1 min
● Technology as a silver bullet - 5 min
○ Technology has been improving fo...
@cattsmall@cattsmall
Identify opportunities
● Intro - 1 min
● Technology as a silver bullet - 5 min
○ Technology has been ...
@cattsmall@cattsmall
INSERT into outline VALUES stories;
@cattsmall@cattsmall
Lessons learned
@cattsmall@cattsmall
Lesson 1:
Stories should be
simple.
@cattsmall@cattsmall
Easy to follow
Start Finish1 2 3
@cattsmall@cattsmall
Lesson 2:
Stories should be
low in quantity.
@cattsmall@cattsmall
One of many techniques
Stories Statements Quotes
Audience
questions
@cattsmall@cattsmall
Lesson 3:
Stories should be
relevant.
@cattsmall@cattsmall
Concept
Story
Idea
@cattsmall@cattsmall
Lesson 4:
Stories should be down-to-
earth.
@cattsmall@cattsmall
Real human being
@cattsmall@cattsmall
@cattsmall@cattsmall
Lesson 5:
Stories should be
easy to recall.
@cattsmall@cattsmall
If no one remembers,
it’s not worth your time.
@cattsmall@cattsmall
Wrap up
@cattsmall@cattsmall
◇Stories can be used to make your
talk more engaging.
◇Listeners retain information more
when stories...
@cattsmall@cattsmall
◇Always outline your content first.
◇Consider your audience at all times.
◇Make sure your sub-stories...
@cattsmall@cattsmall
Thank you.
Questions?
Tweet @cattsmall
Email catt@cattsmall.com
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Write/Speak/Code 2018 – The Full Story: Presenting Complete Ideas

Telling a cohesive story is one of the hardest parts of public speaking. Many fledgling speakers find it challenging to string concepts together in an order that makes sense to other people. They also find themselves struggling to explain things in a way that feels approachable. In this talk, I share methods to plan and present ideas so that your audience can better understand them. Readers will finish the talk knowing how to outline and design presentations for speaking engagements.

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Write/Speak/Code 2018 – The Full Story: Presenting Complete Ideas

  1. 1. @cattsmall@cattsmall The Full Story: Presenting Complete Ideas Write/Speak/Code – Catt Small
  2. 2. @cattsmall@cattsmall How and why storytelling is important in presentations and writing. Today we’ll discuss:
  3. 3. @cattsmall@cattsmall A bit about myself
  4. 4. @cattsmall@cattsmall ● Senior Product Designer, Etsy ● Game Developer ● Maker of various things ● Avid public speaker and writer! I am...
  5. 5. @cattsmall@cattsmall TEDx
  6. 6. @cattsmall@cattsmall Beyond Tellerrand https://www.flickr.com/photos/szene/albums/72157668372457665
  7. 7. @cattsmall@cattsmall AIGA Design
  8. 8. @cattsmall@cattsmall FusionConf
  9. 9. @cattsmall@cattsmall Writing
  10. 10. @cattsmall@cattsmall Lots of topics UX Games Code CreativityCommunity Public speaking!
  11. 11. @cattsmall@cattsmall One technique worked across all these spaces.
  12. 12. @cattsmall@cattsmall STORYTELLING
  13. 13. @cattsmall@cattsmall What is storytelling?
  14. 14. @cattsmall@cattsmall The social and cultural activity of sharing stories, often with improvisation, theatrics, or embellishment. Wikipedia
  15. 15. @cattsmall@cattsmall Components of a story Plot Characters Point of view
  16. 16. @cattsmall@cattsmall Plot A sequence of events that affect other events inside a story.
  17. 17. @cattsmall@cattsmall Characters One or more beings within a story.
  18. 18. @cattsmall@cattsmall Point of view The perspective through which a story is communicated.
  19. 19. @cattsmall@cattsmall Why does storytelling matter?
  20. 20. @cattsmall@cattsmall People engage more.
  21. 21. @cattsmall@cattsmall Primed from childhood
  22. 22. @cattsmall@cattsmall Start Finish
  23. 23. @cattsmall@cattsmall People relate more.
  24. 24. @cattsmall@cattsmall This could’ve totally happened to me! Everyone listening to a story
  25. 25. @cattsmall@cattsmall Real human being
  26. 26. @cattsmall@cattsmall People understand more.
  27. 27. @cattsmall@cattsmall Marilee “Brain Lady” Sprenger The hippocampus gets the opportunity to draw on previously stored patterns and compare the new to the old. Some of those analogy components might bring up personal memories that will provide another learning link.
  28. 28. @cattsmall@cattsmall Functions are like teaching a dog to fetch. Me teaching a JavaScript class
  29. 29. @cattsmall@cattsmall
  30. 30. @cattsmall@cattsmall Here’s how tools distracted me in the past. Me onstage at FITC
  31. 31. @cattsmall@cattsmall My mistake Their success
  32. 32. @cattsmall@cattsmall People remember more.
  33. 33. @cattsmall@cattsmall Marilee “Brain Lady” Sprenger Stories have emotional components that attract the amygdala, the emotional center of the brain. They also have beginnings, middles, and ends that make sense to the hippocampus, the structure that helps store these episodes.
  34. 34. @cattsmall@cattsmall How to use storytelling
  35. 35. @cattsmall@cattsmall Overarching idea Story 2Story 1 Story 3
  36. 36. @cattsmall@cattsmall Abstract 1–3 paragraphs that answer the following: ◇What are you talking about? ◇What problem are you trying to solve? ◇What will attendees learn?
  37. 37. @cattsmall@cattsmall Mind map Designing socially impactful experiences Technology as a silver bullet How tech failsHow tech succeeds How to create a project for good Humility
  38. 38. @cattsmall@cattsmall Arrange outline Designing socially impactful experiences Technology as a silver bullet How tech fails How tech succeeds How to create a project for good Humility
  39. 39. @cattsmall@cattsmall Drill down ● Intro - 1 min ● Technology as a silver bullet - 5 min ○ Technology has been improving for centuries ○ It has helped with countless issues ○ However, this doesnt always end so well ○ Why do we think about tech this way, even when its repeatedly proven to not be a solution for everything? ● How tech fails people with good intentions - 10 min ○ Many people naturally want to help others ○ We see problems happening to ourselves that we want to solve ○ We see problems happening to others too ○ We were told we can change the world ○ We use the skills we have ○ Inflated egos ● Creating a project for good that won't fix all the problems - 15 min ● Principles to follow - 10 min ● Conclusion - 4 min
  40. 40. @cattsmall@cattsmall Identify opportunities ● Intro - 1 min ● Technology as a silver bullet - 5 min ○ Technology has been improving for centuries ○ It has helped with countless issues ○ However, this doesnt always end so well ○ Why do we think about tech this way, even when its repeatedly proven to not be a solution for everything? ● How tech fails people with good intentions - 10 min ○ Many people naturally want to help others ○ We see problems happening to ourselves that we want to solve ○ We see problems happening to others too ○ We were told we can change the world ○ We use the skills we have ○ Inflated egos ● Creating a project for good that won't fix all the problems - 15 min ● Principles to follow - 10 min ● Conclusion - 4 min Story: Examples of past failures Story: My project and what I learned
  41. 41. @cattsmall@cattsmall INSERT into outline VALUES stories;
  42. 42. @cattsmall@cattsmall Lessons learned
  43. 43. @cattsmall@cattsmall Lesson 1: Stories should be simple.
  44. 44. @cattsmall@cattsmall Easy to follow Start Finish1 2 3
  45. 45. @cattsmall@cattsmall Lesson 2: Stories should be low in quantity.
  46. 46. @cattsmall@cattsmall One of many techniques Stories Statements Quotes Audience questions
  47. 47. @cattsmall@cattsmall Lesson 3: Stories should be relevant.
  48. 48. @cattsmall@cattsmall Concept Story Idea
  49. 49. @cattsmall@cattsmall Lesson 4: Stories should be down-to- earth.
  50. 50. @cattsmall@cattsmall Real human being
  51. 51. @cattsmall@cattsmall
  52. 52. @cattsmall@cattsmall Lesson 5: Stories should be easy to recall.
  53. 53. @cattsmall@cattsmall If no one remembers, it’s not worth your time.
  54. 54. @cattsmall@cattsmall Wrap up
  55. 55. @cattsmall@cattsmall ◇Stories can be used to make your talk more engaging. ◇Listeners retain information more when stories are included. ◇ People relate to stories. In summary:
  56. 56. @cattsmall@cattsmall ◇Always outline your content first. ◇Consider your audience at all times. ◇Make sure your sub-stories relatable, simple, and topical. Advice for storytelling
  57. 57. @cattsmall@cattsmall Thank you. Questions? Tweet @cattsmall Email catt@cattsmall.com

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