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Service Design is
breaking bad: all in
to the weed industry
Cesare Bottini - @Cecce67
UX Cambridge 2016
prologue
rising the bar
the question
how powerful we really are?
automotive
healthcare
retail
culture
education
why weed?
still controversial
personal
new context
mass market
recreational only
approach
not that easy
1 day wks > 40 min call
InstaWKS™
coring
+ serendipity
storytelling
main findings
01 | tech is a bridge
02 | design can relief anxiety
03 | design for stoners
04 | digital legacy
it’s your turn
designing the banana*
*movie theatre
epiphanies
a | design is a lens
b | complexity is good
c | go agile
d | you already got the tools
you got the power!
thank you.
let’s stay in touch!
Cesare Bottini | experience strategist @sketchin.com
cesare@sketchin.ch | @Cecce67 | join me on every...
sketchin
Service Design is breaking bad: all in to the weed industry (UX Cambridge 2016 edition)
Service Design is breaking bad: all in to the weed industry (UX Cambridge 2016 edition)
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Service Design is breaking bad: all in to the weed industry (UX Cambridge 2016 edition)

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My speech at UX Cambridge 2016.

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Service Design is breaking bad: all in to the weed industry (UX Cambridge 2016 edition)

  1. 1. Service Design is breaking bad: all in to the weed industry Cesare Bottini - @Cecce67 UX Cambridge 2016
  2. 2. prologue
  3. 3. rising the bar
  4. 4. the question
  5. 5. how powerful we really are?
  6. 6. automotive
  7. 7. healthcare
  8. 8. retail
  9. 9. culture
  10. 10. education
  11. 11. why weed?
  12. 12. still controversial
  13. 13. personal
  14. 14. new context
  15. 15. mass market
  16. 16. recreational only
  17. 17. approach
  18. 18. not that easy
  19. 19. 1 day wks > 40 min call
  20. 20. InstaWKS™
  21. 21. coring
  22. 22. + serendipity storytelling
  23. 23. main findings
  24. 24. 01 | tech is a bridge
  25. 25. 02 | design can relief anxiety
  26. 26. 03 | design for stoners
  27. 27. 04 | digital legacy
  28. 28. it’s your turn
  29. 29. designing the banana* *movie theatre
  30. 30. epiphanies
  31. 31. a | design is a lens b | complexity is good c | go agile d | you already got the tools
  32. 32. you got the power!
  33. 33. thank you.
  34. 34. let’s stay in touch! Cesare Bottini | experience strategist @sketchin.com cesare@sketchin.ch | @Cecce67 | join me on every major social network!
  35. 35. sketchin

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