Thinking of reaching new customers on social media channels, such as Facebook, Instagram, Twitter, etc. Here are 10 steps to get started.

2. Active Users (Millions) Est. Yearly Rev (Billions)*
August 2017, Statista 2017
328 $1.21
2,047 $17.37
700 $3.08
106 $0.81
255 $0.64
175 $0.50
$3.881,500

3. IDENTIFY GOALS
What are the campaign goals?
Does it align with the rest of the team?
Do you have a cohesive message?

4. IDENTIFY IDEAL CUSTOMER
Who are you trying to reach?
Who is your target audience?

5. SPY ON COMPETITORS
Where are your competitors?
What are they posting?

6. CHOOSE A NETWORK
Where can you reach your audience?

7. ESTABLISH A BUDGET
What is your anticipated ROI?
What budget will you use for testing?

8. CREATE CAMPAIGNS
What type of ads will you run?
What part of the Buyer Journey are you reaching?

9. TRACK PERFORMANCE
How will you measure success?
What program will you use?

10. REPORT
What can you leverage from other channels?
Can you get more info from ad platform?

11. CONTINUE TESTING
What can/should you test?
How long will the test run?

12. REFRESH MESSAGE
How can you avoid ad fatigue?

13. 7. TRACK PERFORMANCE
8. REPORT
9. CONTINUE TESTING
10. REFRESH MESSAGE
3. Spy on COMPETITORS
4. Choose a NETWORK
5. Establish a BUDGET
6. Create CAMPAIGNS
1. Identify GOALS
2. Identify Ideal CUSTOMER

14. “My watch has ended!”
Cecilie Burleson
Digital Advertising Strategist | CDK Global
www.Linkedin.com/in/CecilieBurleson