Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

How to buy Promotional Items

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Próximo SlideShare
Business Growth Training
Business Growth Training
Cargando en…3
×

Eche un vistazo a continuación

1 de 17 Anuncio
Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

Anuncio

Similares a How to buy Promotional Items (20)

How to buy Promotional Items

  1. 1. WHY USE PROMOTIONAL PRODUCTS TO ADVERTISE?<br />By Gary Martin P.P.C.<br />Greenhorn Mountain Traders<br />A Promotional product distributor<br />
  2. 2. I WANT TO BUY SOME PENS OR CUPS OR SOMETHING TO GIVE AWAY TO MY CLIENTS CHEAP. CAN YOU HELP ME?<br />
  3. 3. The previous slide is a question that I get asked or approached with all the time. As a professional Promotional Products Consultant (P.P.C.) that question bothers me a great deal. There are a large number of people that are in the business of selling mugs and pens and “T” shirts and other things cheap. But response to the person asking that question is why. Why would you want to represent your company with a cheap product that is branded with your name on it and expect your clients or customers to be willing to use it regularly and have a good feeling about the quality of service and products that you sell,?<br />Having a professional Promotional Products Consultant (P.P.C.) is a choice. Any Promotional product company can and will sell you cups and pens and all those other things that you see everyday but a P.P.C.will help you decide which product works best for the situation you are trying to address and help you build your business and still get a respectable R.O.I. We at Greenhorn Mountain Traders won’t always be the cheapest guy on the block but rest assured you will be provided a quality product that you will be proud to hand out, great service with quick turn-around on your order, response to your requests regarding a problem and provide you with a respectful R.O.I.<br />
  4. 4. What do all these pictures have in common?<br />They all are brands or logos for a company, organization or event.<br />They were used on a promotional product to advertise the event, organization, company or product.<br />
  5. 5.
  6. 6. Research Shows ...<br />According to a 2005 study conducted by Georgia Southern University, recipients of promotional products have a significantly more positive opinion of a business through: <br />More positive overall image, <br />More positive perception of the business, <br />Higher likelihood of recommending the business as well as a higher likelihood of patronizingthebusiness.<br />A 2004 study of business travelers at DFW Airport revealed <br />71 percent of business people reported having received a promotional product in the last 12 months. <br />Of that group, 33.7 percent had the item on their person and <br />76.1 percent could recall the advertiser's name! <br />52 percent of that group did business with the advertiser after receiving the promotional product and <br />52.1 percent reported their impression of the advertiser was more favorable after receiving the item.<br />
  7. 7. TERMS TO KNOW<br /><ul><li>R.O.I. Return on investment:
  8. 8. P.P.C. Promotional Products Consultant:
  9. 9. Promotional product: An item usually given to a prospective client as a way to promote your business.
  10. 10. Budget: The amount of money allocated for a business expense.
  11. 11. Trade Show: Gathering of businesses to showcase their products to potential end users.
  12. 12. Buyer: Person with the authority to purchase for the company.
  13. 13. Client: Person who is a potential or repeat purchaser of your product or service
  14. 14. Prospect: Individual you are contacting to encourage them to use your product or service.</li></li></ul><li>??????????<br />I want to advertise with A Promotional item. How do I determine what product or item is right for my needs?<br />
  15. 15.
  16. 16. SO!!!!!!!!!<br />YOU NEED TO ASK THESE 6 QUESTIONS<br />WHO<br />WHY<br />?<br />WHEN<br />WHERE<br />WHAT<br />BUDGET<br />
  17. 17. WHO<br />Who is your target market?<br />New clients<br />Existing client<br />Possible investor<br />Trade show <br />Employee recognition <br />Promote your club<br />Promote your event<br />Thank you gift for client<br />
  18. 18. WHY<br />?<br />GET NEW CUSTOMERS TO COME IN AND SEE WHAT YOU HAVE TO OFFER.<br />INCREASE EXISTING CUSTOMER PURCHASES.<br />BRING BACK THE CUSTOMER THAT HAS NOT BEEN THERE IN A WHILE.<br />GIVE AWAY ADVERTISMENT AT TRADE SHOW<br />RECOGNIZE EMPLOYEE ACCOMPLISHMENTS WITH A GIFT OF THANKS OR APPRECIATION.<br />GRAND OPENING PROMOTION<br />THANK YOU GIFT FOR CLIENT OR CUSTOMER THAT HAS BEEN LOYAL<br />ADVERTISE YOUR CLUB <br />PROVIDE EVENT PARTICIPANTS WITH A MOMENTO OF THEIR PARTICIPATION<br />PRODUCTS FOR YOUR STAFF TO USE IN YOUR ESTABLISHMENT<br />
  19. 19. WHEN<br />In order to decide what to purchase I need to know when and how the customer will use this product<br />DAILY<br />WEEKLY<br />AT NIGHT<br />ON WEEKENDS<br />
  20. 20. WHERE<br />Where will the person use this product and most likely need it?<br />Home<br />IN THE CAR<br />IN THE YARD<br />OFFICE<br />ON VACTION<br />
  21. 21. WHAT<br />There are over 750,000 products available to choose from but now that we know who we are targeting we can start to look at choices that others have been successful with in the past . Where do I get this information? Your P.P.C. Can give you examples of some of the things that have been used in the past by others.<br />What do we know so far?<br />Who our target is. <br />Why we are giving this product to them.<br />When the client will usually be engaged in the use of the product<br />Where they will likely use the product after we give it to them<br />So now what do we give them with our brand on it?<br /><ul><li>Clothing products: “T” Shirts, Jackets, Uniforms , Etc.
  22. 22. Products that are used in the daily scheme of things : Mugs, glasses, mouse pads Etc.
  23. 23. Items that are just fun to have and make life a little easier: Stress relievers, calendars, note pads, pens, pencils Ect.
  24. 24. Gifts that give them a chance to remember that special day: Trophies, executive gifts, vacation trips, phone minutes, Ect.</li></li></ul><li>BUDGET<br />BUDGET IS ALWAYS A CONCERN AND RIGHTFULLY SO. SO GETTING THE RIGHT PRODUCT THAT WILL DO THE JOB AT A REASONABLE PRICE AND PROVIDE A GOOD R.O.I.(RETURN ON INVESTMENT) IS IMPORTANT. <br />
  25. 25. THANK YOU FOR LISTENING<br />For further information please contact:<br />ghmt2011@gmail.com<br />

Notas del editor

  • The previous slide is a question that I get asked or approached with all the time. As a professional Promotional Products Consultant (P.P.C.) that question bothers me a great deal. There are a large number of people that are in the business of selling mugs and pens and “T” shirts and other things cheap. But my response to the person asking that question is Excuse me?. Why would you want to represent your company with a cheap product that is branded with your name on it and expect your clients or customers to be willing to use it regularly and have a good feeling about the quality of service and products that you sell,?Having a professional Promotional Products Consultant (P.P.C.) is a choice. Any Promotional product company can and will sell you cups and pens and all those other things that you see everyday but a P.P.C.will help you decide which product may work best for the situation you are trying to address and help you build your business and still get a respectable R.O.I. We at Greenhorn Mountain Traders won’t always be the cheapest guy on the block but rest assured you will be provided a quality product that you will be proud to hand out, great service with quick turn-around on your order, response to your requests regarding a problem and help you create a respectful R.O.I.
  • The five senses Visual: Seeing the object each time you come in contact with itTouch: Feel the object and its texture or weight Smell: Challenge those olfactory glands and give a product that smells goodHear: Products that provide a audible message Taste: Food is always a winner
  • You can choose from a myriad of choices from less than a dollar to whatever your budget will handle. From big to small to fun or useful, the choice is up to you and how you want to remind your target of who you are and what you do.
  • Is the client going to be using this each day in his normal activityWeekly on certain days or dayAfter work hours or in the evening with family or friendsOff the job or on vacations
  • So ask yourself How much can I afford to spend and how much do I expect in return. Greenhorn Mountain Traders Let us help you Mine for the “Mother Lode” of R.O.I. one prospect at a time.

×