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17 de ago. de 2017
Amazon is a beast. There’s no denying this, and their impact is continuing to bleed into other retailers performance and business strategies. But, it’s not all Amazon’s fault. Your customers expect more.
You Be You
3 Ways to Stand Out From Amazon
Director of Marketing
VP of Retail Solutions
VP of Business Dev
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• Predictive analytics SaaS platform to help
retailers optimize inventories through data-
• We leverage a groundbreaking advance in
Machine Learning and Optimization.
• An MIT Artificial Intelligence Lab Top 50
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1. Strategies for differentiated store
2. Why shoppers want to go to your stores
and what they are looking for.
3. Tactics to consider to optimize your
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WE WILL COVER 3 TOPICS TODAY
… Customers are always beautifully,
wonderfully dissatisfied, even when they
report being happy and business is great.
Even when they don’t yet know it,
customers want something better,
and your desire to delight customers will
drive you to invent on their behalf …
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- Jeff Bezos, CEO Amazon – 2017 Annual Shareholder Letter
There’s a retail inventory epidemic today,
being exacerbated by Amazon.
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OVERBUYS / UNDERBUYS | LESS IN-STORE TRAFFIC | SHRINKING MARGINS
WHY ARE WE TALKING ABOUT THIS?
Strategies for differentiated store
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Why should retailers
care about stocking
different and unique
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What strategies can retailers use to
create differentiated assortments?
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Are any retailers actually carrying a
unique and special product
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Is this what makes a
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KEY TAKEAWAY #1:
The right differentiated products will give customers a reason to
shop in your store, since they cannot obtain the product
• Have exclusive product, experiment with new vendors and
invest in private label.
• Invest in big buys for key items based on future demand.
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Shoppers want to go to your stores, so give
them a reason to go.
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How would you define a positive
What does this mean?
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Which retailers offer
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Are you allocating
what your customers
want to stores?
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What role does
technology play in this?
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KEY TAKEAWAY #2:
Stores have a unique opportunity to create a positive customer
experience for shoppers - to create a lasting bond. A win-win for
both you and your customer.
• Unique in-store experience to drive store traffic and differentiate.
• Engage senior level and cross-functional teams to create a
customer experience roadmap for all channels.
• Allocate based on localized future demand.
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How (and why) to optimize your inventory.
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55% of shoppers turn to
Amazon to begin their
- 2016 BloomReach Survey
How has the current
shaped the way that
retailers think about
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Why is optimizing retail inventory
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Many retailers ship-from-store.
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Is it working to
KEY TAKEAWAY #3:
Embrace strategies to help you be more productive with your
inventory (e.g. Increase sales, margin, turnover, sell-through, etc.)
• Take action while considering your specific business model
(specialty retailer, department stores, etc).
• While optimizing your store inventories, also consider how to
use them to fulfill online orders.
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experiment with new
vendors in the
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IN SUMMARY – 3 TAKEAWAYS
Start a x-functional
team to kick off a
roadmap for all
strategies leading to
quick action specific
to your biz model.
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