The document discusses the social media marketing module in Odoo 15, which allows businesses to connect popular social media accounts like Facebook, Twitter, and Instagram directly in Odoo. It provides instructions on adding social media streams, publishing posts to multiple accounts simultaneously, and setting up campaigns and push notifications to engage customers. The social media module helps automate marketing efforts and provides analytics on campaign performance.
2. INTRODUCTION
❖ The Social marketing module of Odoo is highly efficient in marketing and will allow your
customers to have active participation in the marketing programs allowing you to develop
your business quickly.
❖ With Odoo 15 you will have access to popular social media platforms such as Facebook,
Twitter, Linkedin, Youtube, and Instagram.
3. ❏ form the Dashboard click on the Add a stream button to add a social media
account to odoo.
❖ Configuration and usage
4. ❏ Odoo will give you a set of popular social media sites to choose from as given below.
5. ❏ Give the required permissions to add and link your social media accounts. After adding the
social media pages, Odoo will automatically send you to the Feed and a column with the
publication will be automatically created and added as shown below.
6. ❏ click the New post button to create new post
❖ Publishing contents
7. ❏ You can also create new post from Posts -> create
8. ❏ You can configure the entire post form here.
❏ If you have linked your social media accounts you can find it under the post on option.
❏ All you have to do is configure the entire process along with the message and the files
that you want to upload as the post, Except for Pushnotification options.
9. ❏ Click on the calendar button as highlighted above and the calendar page will open.
10. ❏ From here you can have an overview of the posts.
11. ❏ To enable push notifications Goto website -> configuration -> settings you can see the
push notification settings.
❖ Push Notification
12. ❏ You can see all the visitors by clicking on the visitors tab.
❏ From here you can select the person who you want to notify with the Push notification.
13. ❏ posts ->create
❏ You can set rules on notifications from here so that the notification will be sent to the
customers or leads who are under the rules that you have given.
❖ Push notification to multiple parties
15. ❏ Enter the details to configure the campaign and set the person responsible for the
campaign.
❏ After the configurations, use the Add button to save the campaign.
16. ❏ You can See every single detail on the campaign.
❏ Including the details on Revenues, Quotations, Opportunities, and even the number of clicks
on the campaign that you have sent as shown below.
17. For More
Details
Check our company website for related blogs and Odoo
book.
Odoo Book V15
Check our YouTube channel for functional and technical
videos in Odoo.
How to Create a Lead in Odoo 15 CRM
