What are the best ways to use Pinterest for marketing? How are major brands using Pinterest? Alaina Shearer, Chief Digital Strategist of Cement Marketing, shows you the way. Also read: http://cementmarketing.com/top-3-reasons-why-pinterest-matters/

1. PINTEREST FOR BUSINESS
A workshop. Chime in at any time.

2. 1. MAKE SURE IT’S A FIT
Predominantly women interested in style, recipes, home
decorating and travel.

3. 2. ADD A PIN IT BUTTON
Add a Pin It button to your Website
http://pinterest.com/about/goodies/

4. 3. IT’S NOT ABOUT YOU.
Don’t “pin” only your products. Pin items similar to yours. Show
your expertise, your taste.

5. 4. FOLLOW THE BIG GUYS
Follow the big guys for inspiration, but only inspiration -
Pinterest is about your brand’s personality, not theirs.

6. 5. LEARN WHAT WORKS
200 characters and up have higher re-pin rate, photos are
critical, and staying on topic is key.

7. 6. PIN FOR SEARCH
Links are “no-follow” - but, let’s pretend they aren’t.

8. 6. PIN FOR SEARCH
Links are “no-follow” - but, let’s pretend they aren’t.

9. 7. BE CREATIVE WITH BOARDS
Fantastic board content attracts and tells a story

10. THE BIG BOYS
How Victoria’s Secret is using Pinterest

11. THE BIG BOYS
How Victoria’s Secret is using Pinterest

12. THE BIG BOYS
How Victoria’s Secret is using Pinterest

13. ANOTHER EXAMPLE
Create a board, you’re entered to win

14. IDEAL STRATEGY
“Pin this to win.” Not, “make a board”