Is Instagram the next Facebook? We think so. Find out: Why Instagram can’t be ignored and how to use it as a marketing tool; How to tell your story or your brand’s story with photographs alone; How to gain followers on Instagram via the networks hash tagging system; How to take the best photographs with your iPhone or Android.

1. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

2. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

3. Cement Mixer Workshop #4
Instagram and iPhonography
October 9, 2012
This workshop and all others are posted at Slideshare.Net/CementMarketing
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

4. First. We are audience builders.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

5. Second. We are total nerds.
Facebook is our living room and Google is our Playground.
@mssinglemama
@jgambacurta
@rodsblog
@heyoalimo
@biyora
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

6. Third. Our clients are our favorite people in the world.
Why? Because they let us do what we love.
To meet the team and see if we fit, email sarah@cementmarketing.com
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

7. Is Instagram the next Facebook?
We think so.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

8. Is Instagram the next Facebook?
We think so.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

9. Is Instagram the next Facebook?
We think so.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

10. Is Instagram the next Facebook?
We think so.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

11. Regardless, one thing is certain.
Photography/like-centric social networks are leading the charge.
What do Pinterest and Instagram have in common?
- Photo centric
- Everyone can like any public photo/pin (even brands)
- Conversations, likes or re-pins are all stored under photo
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

12. What should marketers do to adapt?
Incorporate photography and image based story telling into voice and
social message.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

13. Have no fear.
Your content marketing should be the same – to engage and reward your
audience with: information, entertainment, and/or prizes and discounts.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

14. So, how do you do it?
Say good-bye to the middle man and find a brand ambassador within
your ranks.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

15. So, how do you do it?
Say good-bye to the middle man and find a brand ambassador within
your ranks.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

16. So, how do you do it?
Say good-bye to the middle man and find a brand ambassador within
your ranks.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

17. So, how do you do it?
Say good-bye to the middle man and find a brand ambassador within
your ranks.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

18. So, how do you do it?
Say good-bye to the middle man and find a brand ambassador within
your ranks.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

19. Examples
Brands currently playing on Instagram.
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

20. Benefits, tips and tricks.
A few things we’ve learned already.
- Instagram feeds to your Twitter and Facebook: share
images after posting to Instragram
- Posting more frequently to Instagram is okay
- Comments/responses are all seen on one photograph
- You’re not invited to the party, so try your best to keep it
“cool”
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

21. Benefits, tips and tricks.
A few things we’ve learned already.
- Instagram feeds to your Twitter and Facebook: share
images after posting to Instragram
- Posting more frequently to Instagram is okay
- Comments/responses are all seen on one photograph
- You’re not invited to the party, so try your best to keep it
“cool”
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

22. Benefits, tips and tricks.
A few things we’ve learned already.
- Instagram feeds to your Twitter and Facebook: share
images after posting to Instragram
- Posting more frequently to Instagram is okay
- Comments/responses are all seen on one photograph
- You’re not invited to the party, so try your best to keep it
“cool”
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

23. How to use Instagram?
A live walk through and then a few questions
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

25. Follow me on Instagram: @alliepal

45. Panel: How do to use Instagram and iPhonography
@ColumbusMuseum - Jennifer Poleon
@ColumbusUnderground - Walker Evans
@TweetandGoSeek - Matthew Barnes
@daleny - Dale Beato
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

46. @ColumbusMuseum - Jennifer Poleon
Preferred Photo Editing App: Camera+
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

47. @ColumbusUnderground - Walker Evans
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

48. @daleny - Dale Beato
Apps: SnapSeed, PicFX, Space Paint
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

49. @TweetandGoSeek - Matthew Barnes
Native Instagrammer - No Apps
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

50. Must follow Instagrammers in Columbus
@cowtownchad
@njcarron
@jacobtaylor0
@jayschmidt
@racheljoybaransi
@brookelabrooke
@ModestPomp
@sethgray
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind