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Instagram and iPhonography Workshop

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Is Instagram the next Facebook? We think so. Find out: Why Instagram can’t be ignored and how to use it as a marketing tool; How to tell your story or your brand’s story with photographs alone; How to gain followers on Instagram via the networks hash tagging system; How to take the best photographs with your iPhone or Android.

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Instagram and iPhonography Workshop

  1. 1. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  2. 2. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  3. 3. Cement Mixer Workshop #4Instagram and iPhonographyOctober 9, 2012This workshop and all others are posted at Slideshare.Net/CementMarketing Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  4. 4. First. We are audience builders. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  5. 5. Second. We are total nerds.Facebook is our living room and Google is our Playground. @mssinglemama @jgambacurta @rodsblog @heyoalimo @biyora Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  6. 6. Third. Our clients are our favorite people in the world.Why? Because they let us do what we love.To meet the team and see if we fit, email sarah@cementmarketing.com Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  7. 7. Is Instagram the next Facebook?We think so. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  8. 8. Is Instagram the next Facebook?We think so. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  9. 9. Is Instagram the next Facebook?We think so. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  10. 10. Is Instagram the next Facebook?We think so. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  11. 11. Regardless, one thing is certain.Photography/like-centric social networks are leading the charge.What do Pinterest and Instagram have in common?- Photo centric- Everyone can like any public photo/pin (even brands)- Conversations, likes or re-pins are all stored under photo Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  12. 12. What should marketers do to adapt?Incorporate photography and image based story telling into voice andsocial message. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  13. 13. Have no fear.Your content marketing should be the same – to engage and reward youraudience with: information, entertainment, and/or prizes and discounts. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  14. 14. So, how do you do it?Say good-bye to the middle man and find a brand ambassador withinyour ranks. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  15. 15. So, how do you do it?Say good-bye to the middle man and find a brand ambassador withinyour ranks. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  16. 16. So, how do you do it?Say good-bye to the middle man and find a brand ambassador withinyour ranks. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  17. 17. So, how do you do it?Say good-bye to the middle man and find a brand ambassador withinyour ranks. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  18. 18. So, how do you do it?Say good-bye to the middle man and find a brand ambassador withinyour ranks. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  19. 19. ExamplesBrands currently playing on Instagram. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  20. 20. Benefits, tips and tricks.A few things we’ve learned already. - Instagram feeds to your Twitter and Facebook: share images after posting to Instragram - Posting more frequently to Instagram is okay - Comments/responses are all seen on one photograph - You’re not invited to the party, so try your best to keep it “cool” Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  21. 21. Benefits, tips and tricks.A few things we’ve learned already. - Instagram feeds to your Twitter and Facebook: share images after posting to Instragram - Posting more frequently to Instagram is okay - Comments/responses are all seen on one photograph - You’re not invited to the party, so try your best to keep it “cool” Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  22. 22. Benefits, tips and tricks.A few things we’ve learned already. - Instagram feeds to your Twitter and Facebook: share images after posting to Instragram - Posting more frequently to Instagram is okay - Comments/responses are all seen on one photograph - You’re not invited to the party, so try your best to keep it “cool” Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  23. 23. How to use Instagram?A live walk through and then a few questions Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  24. 24. Follow me on Instagram: @alliepal
  25. 25. Panel: How do to use Instagram and iPhonography@ColumbusMuseum - Jennifer Poleon@ColumbusUnderground - Walker Evans@TweetandGoSeek - Matthew Barnes@daleny - Dale Beato Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  26. 26. @ColumbusMuseum - Jennifer PoleonPreferred Photo Editing App: Camera+ Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  27. 27. @ColumbusUnderground - Walker Evans Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  28. 28. @daleny - Dale BeatoApps: SnapSeed, PicFX, Space Paint Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  29. 29. @TweetandGoSeek - Matthew Barnes Native Instagrammer - No Apps Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
  30. 30. Must follow Instagrammers in Columbus@cowtownchad@njcarron@jacobtaylor0@jayschmidt@racheljoybaransi@brookelabrooke@ModestPomp@sethgray Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

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