The technology is not for the Engineers who build it. Rather, it is for the end-user; the people who it actually affects. We shouldn't forget this. Here we are exploring how a progressive web application impacts your business. We could be more direct and say "how a PWA affects your customer's experience" since the two are not mutually exclusive.

1. Business impact of a
Progressive Web App
YES,
WE'RE
OPEN!
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2. Delays and unreliability on mobile and
desktop.
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SOLVING CUSTOMER NEEDS
With a PWA, we avoid what customers hate:
Research found website loading delay leads
to a 38% increase in heart rate leading to
stress in a user. That's the same stress
caused by watching a horror movie.

3. Customers prefer experiences that are
Fast, Installable, Reliable and Engaging.
(F.I.R.E) A PWA gives you all these.
50% of smartphone users are more likely to
use a company's mobile site when
browsing or shopping because they hate
installing native apps.
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4. Reduced bounce rates?
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WHAT WILL A FAST WEBSITE DO
FOR YOUR BUSINESS?
Users spending more time on your
service?
Improved conversation rates?
More returning visitors?

5. As a result, for every 100 milliseconds
improvement in search page loading
time, add-to-cart increased by 0.5%.
Ebay made a speed objective for 2019.
Techniques they used included predictive
prefetching, and performance budget.
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WHAT CAN AN INSTALLABLE
WEBSITE DO FOR YOUR BUSINESS?
It will make it easier for people to come
back to your website.
With a PWA, that’s a one click process.
Compare that to installing a native app that
involves a number of steps.

7. You can then track everything and offer
custom experiences for different user
groups
The user then can launch the app in one
click in a standalone experience just like a
native app from the icon on their screen.
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8. 07
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Cater for customers with with expensive
mobile data or poor wifi connections?
WHAT WILL YOU DO WITH AN APP
THAT OFFERS OFFLINE CAPABILITIES?
The Chrome dino game is offered when a
user is offline. It is played more than 270
million times a month. There is considerable
opportunity here especially in markets with
unreliable internet or expensive data

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Offer a simple page with your business
message?
Provide access to tickets or boarding
passes? Offline shopping? Call centre
contact information. Articles and recent
viewed pages?
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HOW WILL YOUR BUSINESS BENEFIT
FROM PUSH NOTIFICATIONS?
Carrefour Achieved a Conversion Rate
Uplift of 350% with Web Push Notifications
Web push notifications allow users to opt-
in to timely updates from sites they love
and allow you to effectively re-engage
them with customized, relevant content.

11. If a PWA something that interests you, reach out;
Phone Number
052 846 3096
Email Address
allansendagi@gmail.com
Website
involvealltechnologies.com
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