2. Agenda Today: E-Mail Marketing
Glossary of Terms
Pros and Cons of E-Mail Marketing
E-Mail Deliverability
Blocked E-mail
Why it happens, how to avoid it
Best Practices in E-Mail Writing
(manage recipient perception)
3. Glossary of Terms
Above the fold
E-mail Blocking / E-mail Deliverability
HTML E-mail
Open Rate
Opt-in (or Subscribe)
Opt-out (or Unsubscribe)
Spam
WIIFM
4. Pros / Cons of E-Mail
Marketing
Pros
Inexpensive
Easy – well, kinda easy
Trackable / Reporting
Cons
Risk of hurting your brand
Open rates can be misleading
Troublesome: Avoiding spam