Learn how to engage audience anytime, anywhere. The rise of mobile devices and location-based targeting has opened up a new world of possibilities for marketers. Featured in a recent think:tech session at ad:tech San Francisco, we tackled everything from the rise of programmatic advertising to hyperlocal targeting and mobile device tracking, in addition to the opportunities that come with these innovations. You’ll get insights, data, and use cases on location targeting, plus you’ll learn: How hyperlocal advertising works on mobile and how it is used How conversion tracking and behavioral targeting are solved on mobile Creative techniques for engaging the right audiences on mobile

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Growth Led by Social + Mobile + Video + Ad Exchanges
* Source: SMI

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of programmatic
spending in 2014
Expected to
surpass desktop
spending in 2015
of marketers plan to
significantly increase
mobile and ad budget

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7. 7 * Source: eMarketer 2014

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(X2)

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INTRODUCING

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Likeminded audiences
Relevant messages
Timeliness is key

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Inferred interest
Heavy competition
Relevancy is key

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Inferred interest
Drive in-store traffic
Proximity is key

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