Customer Equity Solutions (Cequity) is a technology-enabled Customer Experience Management Company. Our end-to-end suite of integrated services includes customer management consulting, marketing database & information management solutions, analytics, metrics & dashboards and campaign measurement. We use best in class proprietary methodologies, to create a cohesive, easy-to-use platform and generate measurable results throughout the entire customer lifecycle in very less time. To download visit: blog.cequitysolutions.com and www.cequitysolutions.com

1. Cequity ModelingFactoryTM
Analytical Models - in - a Box
It’s quick. You can see the difference.
VISION:
The vision is to transform the modeling processes into a “ModelingFactoryTM” using
an engineering approach, quality principles, automation and best practices.
STRATEGY:
Separate the repetitive processes from the analysis
Standardize, streamline and automate these tasks
OUTCOME:
Increased speed of Model building
Robust Models built

2. Why “ModelingFactory™”?
Because, change is the only constant in your business.
Having a repository of models is always better than having individual models which might re-invent the wheel at times. Hence the
“ModelingFactoryTM” concept utilizes the “more” approach to optimize performance of models.
Using More Markets Are More Focused
Current Data Different Models
Customer Situations Customer Are
Change Different
The Environment Products / Channels
Changes are Different
Updated
More
Frequently Company Strategies
Change
“ModelingFactory™” - Architecture
“ModelingFactoryTM” has a systematic approach to modeling. The tiered architecture organizes various stages logically and
optimizes their functionality. The result is a well defined architecture to support chain of activities smoothly and effectively.
Hence, Multiple Data-marts, Data Staging, Model development and Implementation are managed in a better way.
The modeling processes are organized in a formal structure:
Data Score &
Models
& ETL Reports
Modeling Factory in a Box
Model Repository - Version
Data Base Control and Scoring Modules Data Scoring
Single View Warehouse Engine
Models
Metadata Distributed Modeling Architecture
Data Audit - Metadata - KXEN
Extract, Pre- Post Scoring
Transform, Modeling Modeling Modeling and
Load Analysis Analysis Reporting

3. Key Features
Optimized Environment:
“ModelingFactoryTM” clearly defines the steps involved in Modeling exercise and divides them into 3 categories – Redundant,
Automatable, Optimizable. Using the numerable historical models from its repertoire it is able to remove redundant steps, automate
processes as required and optimize the rest.
Optimized Environment:
Measureable Benefits
”ModelingFactoryTM” can improve the velocity of model building, reduce repetitive tasks, and achieve quicker turn-around time and
ensure faster delivery.
Speed to implement Reduce redundancy Lower costs
Save time to execute Automate for quicker results

4. Driving More Business Value
Enabling a More Relevant Message
Scored Using More Current Data
Updated More Frequently
More Focused on a Particular Objective
More Model Developed More Rapidly
About Cequity
Customer Equity Solutions(Cequity) Pvt. Ltd., is an IT-enabled Customer Experience Management Company which will help
enterprises improve marketing performance and accelerates customer relationships.
We help enterprises by combining data, technology and services to build actionable analytical marketing frameworks, optimize
marketing performance and accelerate real-time customer engagement. Thereby, enabling greater ROI on their marketing
technology investments. Cequity brings a blended perspective which allows companies to bring the power of Marketing automation
technology to business problems. Our services include:
Customer Management Consulting
Managed Analytics
Marketing Database Solutions
Managed Campaign Management Services
Marketing Operations and Measurement Services
Event Driven Marketing Services
Contact us:
Customer Equity Solutions Pvt. Ltd.
IndIA USA
Mumbai Office: Chicago Office:
105-106, 1st Floor, Anand Estate, 189-A, Sane Guruji Marg, 626, Grove Street, Evantson, IL 60201
Mahalaxmi, Mumbai-400 011, India
Phone: +91 22 23000133 / 23054039, Fax: +91 22 23053809
Website: www.cequitysolutions.com Email: info@cequitysolutions.com