This document invites tourism authorities and leaders to the Tatweej-Tourism Leaders Award 2014 being held in London. It provides details on the event, which is jointly organized by the Arab Organization for Social Responsibility and Tatweej-Academy for Excellence Awards to honor achievements in sustainable tourism development in the Middle East and Mediterranean regions. Attendees will include top public and private sector leaders who promote culture, heritage and industry growth. Participation offers opportunities for recognition, networking and maintaining leadership status among international peers.

1. Information,Strategic,CreativeandLayoutdesignbyGJM

2. Dear Authorities Officers and Tourism Leaders,
Under the umbrella and high patronage of the United Nation – World Tourism Organization,
the Tatweej-Tourism Leaders Award 2014 is jointly organized by the Arab Organization for
Social Responsibility and the Tatweej-Academy for Excellence Awards, on which London,
United Kingdom will host the 2014 edition of this prestigious event at the LandMark hotel on
Wednesday, August 20, 2014.
The TTLA2014 is an award-program that has been created to honor and shed the light on
the tourism regional sector by providing a high-standard platform for the private and public
sectors to celebrate their achievements and their essential role towards sustainable growth
development. This vibrate platform vehicle groups top notch leaders from both sectors,
distinguished leading Governments, Tourism Boards, Municipalities, Institutions and
Leaders that play a significant role in the Mediterranean and Middle East tourism industry by
promoting the countries’ culture and heritage and contributing to the development and
growth of this vital industry across the region.
In this line, we encourage you to take the opportunity and be present to get recognized by
the international authorities and maintain your market positioning among the international
industry leaders and the high-caliber C-Level executives, investors and policy makers circle
throughout this glamorous Grand Finale Ceremony and concurrent activities.
Consequently, and since the United Nation-WTO, Arab Organization for Social
Responsibility and Tatweej-Academy for Excellence Awards are looking forward to
assemble all the active leaders, investors and prominent organizations that are deeply
involved in this vital issue, hence and on behalf of the organizers, I cordially invite you to
take an active role in this magnitude red carpet event.
We are looking forward to welcome you at the LamdMark Hotel next August, meanwhile
please accept my best regards.
Sincerely,
Gassan Moujaes EVP
Member of the Board, Executive Vice President
President, International Affairs
+9715 69379605 / +9613 597832
gmoujaes@asrorg.org / gmoujaes@tatweej.org
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3. Albania
Algeria
Andorra
Bahrain
Bosnia
Croatia
Cyprus
Egypt
Erbil
France
Greece
Iraq
Iran
Italy
Jordan
Kuwait
Lebanon
Libya
Macedonia
Malta
Monaco
Montenegro
Morocco
Oman
Qatar
Saudi Arabia
Slovenia
Spain
Sudan
Tunisia
Turkey
United Arab Emirates
Yemen
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TATWEEJ-TOURISM an award-program dedicated for the Mediterranean
and Middle East Countries
To support the countries’ authorities,
tourism and travel and tourism corporations
to respectively excel and promote their
national tourism sector and their corporate
excellence

4. Source: World Tourism Organization (UNWTO) ©
UNWTO Tourism Highlights, 2013 Edition 15
Long-term forecasts – substantial potential for further growth
According to Tourism Towards 2030, the number of international tourist arrivals worldwide is expected to
increase by an average 3.3% a year over the period 2010 to 2030. At the projected pace of growth,
international tourist arrivals worldwide are expected to reach 1.4 billion by 2020 and 1.8 billion by the year
2030. International tourist arrivals in the emerging economy destinations of Asia, Latin America, Central and
Eastern Europe, Eastern Mediterranean Europe, the Middle East and Africa will grow at double the pace
(+4.4% a year) of that in advanced economy destinations (+2.2% a year).
The global market shares of Asia and the Pacific (to 30% in 2030, up from 22% in 2010), the Middle East (to
8%, from 6%) and Africa (to 7%, from 5%) will all increase.
UNWTO updated long-term outlook and assessment of the development of tourism for the two
decades from 2010 to 2030.
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5. International tourist arrivals in the Middle East are estimated at 52 million in 2012. The region experienced a 5% drop in
arrivals due to continued tensions in some of its destinations, while its largest destination Saudi Arabia (-22%) also reported a
considerable decline in arrivals as it could not consolidate its bumper increase of 2011 (+61%). In international tourism
receipts the region’s decline was limited to 2% in real terms, with earnings totaling US$ 47 billion. The region has a 5% share
in total world arrivals and 4% in receipts. The region showed some very mixed results by destination. Egypt experienced a
sustained rebound (+18%) after the decline of 2011. Palestine (+9%) and Jordan (+5%) rebounded as well. Oman and Qatar
also reportedly benefited from strong demand. Lebanon (-18%) is still suffering from the conflict in neighboring Syria.
The United Arab Emirate of Dubai
(+10%) continued to grow at a sustained pace
Qatar is ranked 2nd in the region and 41st overall
Bahrain is ranked 4th in the region and 55th
Lebanon ranks 8th in the region and 69th overall
Morocco is ranked 9th in the region and 71st overall
Egypt is ranked 10th in the region and 85th overall
UNWTO Tourism Highlights, 2013 Edition 15
5
United Arab Emirates continues to lead the
Middle East Tourism Industry at 28th overall
ranking out of 140 nations topped by
Switzerland
Travel & Tourism Competitiveness Report (2013)
D U B A I
MIDDLE EAST TOURISM INDUSTRY
IS DOMINATED BY DUBAI
Tourism Highlights, 2013
T&T Competitiveness Report

6. HH Sheikh Mohammed Bin Rashid Al Maktoum
Vice-President and Prime Minister of the United Arab Emirates and
Ruler of Dubai
1- Hotel construction preapproval process period to be reduced to two months
instead of three to six months.
2- A one-stop-shop for all sector approvals to be created- a single streamlined
system to be managed by Dubai Municipality.
3- Approval processes of planning permission for all hotel establishments in the
Emirate to be standardised through Dubai Municipality.
4- Government land to be allocated for the development of three-star and four star
hotels-Dubai Municipality and government-linked master developers will work with
DTCM to identify key locations for hotels at favourable investment terms.
Additional incentives to help ensure the development of the additional three and
four star hotels that Dubai will need by 2020 to meet the growth in visitor numbers
include:
1- No fees on change-of-use of land for hotel usage
2- Additional year of exemption of the 10 per cent Dubai Municipality fee for any three
and four star hotels which begin operating before June 2017.
20 MILLION VISITORS BY 2020
issued a Series of Directives aimed at
Enhancing and Streamlining Hotel
Investment and Development in Dubai
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7. UNWTO’s membership includes 156 countries, 6
Associate Members and over 400 Affiliate
Members representing the private sector, educational
institutions, tourism associations and local tourism
authorities.
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of
responsible, sustainable and universally accessible tourism.
As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver
of economic growth, inclusive development and environmental sustainability and offers leadership and support to
the sector in advancing knowledge and tourism policies worldwide.
UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism’s socio-
economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as
an instrument in achieving the United Nations Millennium Development Goals (MDGs), geared towards reducing
poverty and fostering sustainable development.
UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments,
fosters tourism education and training, and works to make tourism an effective tool for development through
technical assistance projects in over 100 countries around the world.
http://www2.unwto.org/UNITED NATION
WORLD TOURISM ORGANIZATION
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8. As a non-governmental organization the leading Arab Organization for Social Responsibility works within the states
members of the League of Arab States’ missions and under the International norms of the United Nations’
standardizations and objectives. The organization as well, works closely with the regional Governmental authorities to;
spread the awareness of Corporate Social Responsibility (CSR) nearby the public as well as the private sectors to
create the vibration of the needed sustainable development process and its three main pillars people (social
responsibility), planet (environment), and prosperity (economy) towards better community organization and carefully
planning to deliver immediate and long-term benefits for Arab societies
ARAB ORGANIZATION
FOR SOCIAL RESPONSIBILITY
“working together” for a better future
ARAB ORGANIZATION FOR SOCIAL
RESPONSIBILITY
LEAGUE OF ARAB STATES
UNITED NATIONS
SUSTAINABLE DEVELOPMENT
As part of its networking to reach its objective, and through its International Affairs division the organization has chosen
distinguished, accomplished and influential individuals to act as ambassadors, with expertise in the environment,
economy, business, public administration, sciences, literature, social responsibility and other fields of public life. These
ambassadors are persons of integrity who have demonstrated strong desires to help mobilize public interest in and
support for the sustainability cause as a whole and for the purposes and principles of the organization, on which they
have demonstrated as well strong commitments and proven potentials to reach out to significant audiences, including
policy and decision makers.
http://asrorg.org
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9. Working as per the international standards having professional and skilled committees cooperating closely with
relevant expert Jury boards, all our events are supported by governmental and non-governmental institutions;
organized in close collaboration with the United Nations World Tourism Organization (UNWTO), Arab
Organization for Administrative Development (League of Arab States), the Union of Arab Banks and other
international and regional renowned organizations and attended by Ministers, Leaders, C-level management,
officials and authorities.
The leading organization “Tatweej Academy for Excellence Awards” has been organizing high-level award
ceremonies and recognition events for over than ten years delivering memorable and successful occasions in the
Arab Region.
Tatweej-Academy for Excellence Awards and its subsidiary organizations honored over the years hundreds of
prominent Leaders and Arab leading private and governmental institutions in recognition of their initiatives,
achievements and leadership in different vital sectors covering the banking and finance, the social media and the
e-government leading initiatives.
http://www.tatweej.org
TATWEEJ-ACADEMY
FOR EXCELLENCE AWARDS
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Tatweej-Islamic Award Environmental Award Women Leadership Award Tatweej-Tourism Award

10. By Region Middle East
• Leading Tourism Board Award
• Leading Country Promotion Award
• Leading Destination Award
• Leading Airport Award
• Leading Airlines Award
• Leading Tourism Investment Award
• Leading Eco-Tourism Award
By Region Mediterranean
• Leading Tourism Board Award
• Leading Country Promotion Award
• Leading Destination Award
• Leading Airport Award
• Leading Airlines Award
• Leading Tourism Investment Award
• Leading Eco-Tourism Award
By Country
• Best Tourism Project Award
• Best Hotel Award
• Best Beach Resort Award
• Best Ski Resort Award
• Best Family & SPA Resort Award
• Best Travel Agency Award
• Best Tourism Planner Award
• Best Car Rental Award
• Best Cruise Line Award
• Best Private Jet Charter Award
• Best Tourism Media Award
• Best Conferences & Exhibitions Center Award
THE CORONATION
Tatweej-Tourism Categories
Tatweej-Tourism is an award-program created to honor and
shed the light on the tourism regional sector by providing a
high-standard platform for the private and public sectors to
celebrate their achievements and their essential role towards
sustainable growth development. This vibrate platform vehicle
groups top notch leaders from both sectors, distinguished
leading Governments, Tourism Boards, Municipalities,
Institutions and Leaders that play a significant role in the
Mediterranean and Middle East tourism industry by promoting
the countries’ culture and heritage and contributing to the
development and growth of this vital industry across the region.
The Arab organization for Social Responsibility and Tatweej
Academy offers you the “London” distinguished Red Carpet
Event to honor your governance, corporate and personal
achievements and recognizes your vital contributions whereby,
the coronation that would take place at the ceremony's gala
dinner is awarded in recognition to your tremendous efforts and
contribution to the tourism sector.
Privileges to participating at Tatweej-Tourism Award are
relevant to the Tatweej-Categories that can be wide, among
which the awarded governments, institutions’ representatives
and leaders will receive on the podium the Red Official Scarf
Golden Medallion in the presence of the UNTWO Secretary-
General, international, regional and local investors and
renowned representatives from various prominent and leading
institutions, with international, regional and local media
coverage and special interviews.
After extensive researches and studies based on the public
information, the trustees and jury board will notify the
selected nominees of their relevant award‘s category.
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11. The privilege to participating at Tatweej-Tourism Leaders Award
are diversified, among other benefits and privileges the nominated
and awarded Top Executives and Leaders of the Tourism Boards,
Investors, Developers and Entities will receive on the podium the
Red Official Scarf Golden Medallion in the presence of
international, regional and local renowned representatives from
various prominent and leading institutions, with international,
regional and local media coverage and special interviews.
PARTICIPATION
Tatweej-Tourism Leaders Award
…..distinguished privileges are offered for your
valuable person and esteemed
organization…….
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FOUR WAYS FOR PARTICIPATING
Fill-Out a Registration Form and guarantee your corporate presence
Book a Travel VIP Admission to guarantee your presence
Book a VIP Admission Table to guarantee your guests presence and yours
Book a Sponsorship Pack to guarantee your market impact
Moreover, the organizers provide a number of opportunities on a personal level as well as on the corporate level for you
to either maintain and/or elevate your profile and positioning among the industry leaders and the high-caliber C-Level
executives and policy makers circle throughout our Grand Finale Ceremonies and concurrent activities.
Whether you choose to attend the Grand Finale Ceremony to benefit from the distinguished privileges that are offered to
your valuable person and/or have a corporate physical presence as a sponsor and grab the high-end benefits for your
leading organization, the organizers undoubtedly offer you the perfect platform for the best red carpet environment for
your cause-mission needs and sponsorships offering to fit your personal and corporate goals output.
Privileges to participating, celebrating and networking at this prestigious event; can be wide and diversified with high
returns.
For more information and bookings kindly contact us at prdivision@tatweej.org and/or info@alkhalijiah.net

12. 6 clear-cut reasons to sponsor
Network with key policy makers and leaders
Maintain your leadership status
Increase your market share
Gain competitive advantage
Enhance your corporate visibility
High return on investment
SPONSORING
distinguished privileges and high ROI
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Benefits to partnering with Tatweej-Tourism Leaders Award; can
be diversified whereby, our thought leadership solutions provide a
unique opportunity for you to achieve your objectives
in a direct and cost-effective manner. Whether the objective is
brand extension, networking, client retention or simply business
development, we have the solution to meet your needs, by
offering you the opportunity to gain focused exposure with a
captive audience that are C-Level executives and 100% qualified.
All sponsors/partners will benefit from unique promotional
opportunities and methodically thought-out marketing and public
relations campaigns.
We view all our events’ stakeholders as valuable partners and not
just as awardees, participants and sponsors. You will have the
opportunity to maximize your sponsoring impact and stand out as
the market leader that is seeking to maintain its leadership status.
Do not miss such an opportunity to interact, network and
influence with the policy and decision makers by being present
at this prestigious event @
Distinguished privileges are offered for your valuable person and
esteemed organization …
LandMark Hotel
London, United Kingdom
Wednesday, August 20, 2014
Unique Privileges and benefits with
high ROI
For more information and bookings kindly contact us at
prdivision@tatweej.org and/or info@alkhalijiah.net

13. 13
H.E Sultan bin Saeed Al Mansouri
Minister of Economy, United Arab Emirates
H.E Dr. Taleb Rifai
Secretary-General, UNWTO
United Nations WTO
HH Sheikh Majid bin Mohammed
bin Rashid Al Maktoum
Chairman, Dubai Cultures and Arts Authority
All the organizers memorable and successful ceremonies and events grouped over the years; Policy-Makers,
Ministers, Governors, Chairmen, Presidents, C-Level officers, Managing Directors, Bankers, Investors and
high-caliber prominent officials, business leaders and decision-makers.
Over the years, we had the honor to host and welcome several valuable renowned personalities and policy-
makers, among others HH Sheikh Majid bin Mohammed bin Rashid Al Maktoum on behalf of HH Sheikh
Hamdan bin Mohammed bin Rashid Al Maktoum Dubai Crown Prince, Chairman, Dubai executive council,
H.E Sultan bin Saeed Al Mansouri, Minister of Economy, United Arab Emirates Dr. Taleb Rifai,
Secretary-General of the United Nations World Tourism Organization (UN-WTO) .
Distinguished policy and decision makers, leaders and professionals would be
present to honor your achievements and celebrate your coronation
ATTENDANCE LEADERS AND C-LEVEL

14. PHASE 1 PHASE 2 PHASE 3 PHASE 4
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Grand Finale
Ceremony
and the
Winners’
Coronation
Extensive research
and study based on
the public information
(4-month timeframe)
Candidatures
Study, Filtering and
Short Listing .
(2-month
timeframe)
Selection and
Announcing the
results to the
Winners.
(2-month
timeframe)
AWARD CEREMONY PROCESS

15. 15
FOR MORE INFORMATION, RESERVATION AND BOOKINGS KINDLY CONTACT THE
ORGANIZERS AT THE FOLLOWINGS:
Arab Organization for Social Responsibility
PoBox 45-71 - Hazmieh, Lebanon
Badaro Area, Daman Road, Nakeeb Bldg. 5th Flr
T +9611 383046 M +96170 237931
F +9611 392822
E. organizer@asrorg.org and prdivision@asrorg.org
Tatweej Academy for Excellence Awards
PoBox 183679 - Dubai, United Arab Emirates
Garhoud, Airport Road, Makeen Bldg., 1st Flr, 105 Office
T +9714 2954448 M +97150 4298040
F +9714 2954468
E. organizer@tatweej.org and prdivision@tatweej.org
GCC MARKETS AGENT - AL-KHALIJIAH IMC
PoBox 25245 Riyadh 11466 Saudi Arabia
Olaya Main Road, Man Divan Bldg. 2nd Flr.
T. +96611 4627472 M +9665 56542536
F. +96611 4627492
E. admin@alkhalijiah.net and info@alkhalijiah.net

16. WEDNESDAY, AUGUST 20, 2014 - LandMark Hotel - London, United Kingdom | prdivision@asrorg.org | prdivision@tatweej.org | info@alkhalijiah.net
UNDER THE UMBRELLA AND HIGH PATRONAGE OF
UNITED NATION WORLD TOURISM ORGANIZATION