Victory Supermarkets: Expansion Strategy?
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Real Case Analysis of Victory Supermarkets Expansion Strategy based on finance, marketing and strategy
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Victory Supermarkets: Expansion Strategy?
- 1. Victory Supermarket Team 21 Ceyhun Yardimli Vugar Mammadov Ilkin Oruczade Songul Ahmedova
- 4. 126 92 16 190 40 41 Number of Stores Shaw Price Chopper Victory Stop&Shop Market Basket Bug Y STEP 01 Current Position 0.00 1.00 2.00 3.00 4.00 5.00 6.00 Shaw Price Chopper Victory Stop&Shop Market Basket Bug Y Billions Total Sales Shaw Price Chopper Victory Stop&Shop Market Basket Bug Y 0%0% 0% 0% 0% 0% 0% 0% Shaw 32% Price Chopper 17% Victory 17% Stop&Shop 13% Market Basket 11% Bug Y 10% Market Share
- 5. STEP 02 Decision Tree Expansion Slowly Rapidly Market Square Concept Conventional Concept 2 Stores $6million 5-15 Stores $4million
- 8. STEP 03 Comparison Conventional Concept $60mil BANK LOAN 1 2 PARTNERSHIP
- 9. PARTNERSHIP Victory total asset-$40m Partner offer - $100m $140m 72% 28% Vote So… Family rejection
- 10. STEP 02 Decision Tree Expansion Slowly Rapidly Market Square Concept Conventional Concept 2 Stores $6million 5-15 Stores $4million
- 11. 0 5 10 15 20 25 30 1999 2000 2001 2002 Millions Conventional concept sales Market Square concept sales SALES STEP 04 Financial Analysis comparison Market Square Concept
- 12. -17 5 -20 -15 -10 -5 0 5 10 NPV comparison Market Square Conventional Store STEP 04 Financial Analysis comparison Market Square Concept
- 13. -20% -10% -5% 0% 5% 10% 20% 2 3.6 4.3 5 5.7 6.5 8 Sensitivity Analysis STEP 04 Financial Analysis comparison Market Square Concept
- 15. What if market square expansion fails? • Trained staff • Continuous customers Market Square Conventional storeFlexible design STEP 05 Conclusion
- 17. & Answers