In this Expert Session, Anna will be going over how you can improve engagement on your social media platforms.

1. Unit #4: Engagement Rate | Strategies to Skyrocket
Your Engagement

2. “It took thirty-eight years before 50 million people
gained access to radios. It look television thirteen
years to earn an audience that size. It took
Instagram a year and a half.”
(c) Gary Vaynerchuk

6. likes in posts 4+ likes in posts 5+ likes in posts 6+
likes in posts 7+ likes in posts 8+ likes in posts 9+
likes in posts 10
Calculate the average number of likes
in posts 4 through 10:
Average number
of likes in posts
4 to 10 =7

7. Dividetheaveragenumberoflikesonposts
4through10bythetotalnumberoffollowers:
Engagementrate=
Averagenumberoflikes
inposts4to10
Totalfollowers

10. Try Out
Total Profile Examination
Aesthetics, Branding, and Tone Analysis
Content Creation Analysis + Content Ideas
Captions Analysis
Hashtags Analysis
Account Engagement Analysis

11. Increase Instagram Engagement Tip #1:
Create “Savable” Content for Your Feed

12. @andytlr

13. @girlboss

14. @localwanderer

15. @localwanderer

16. @localwanderer

17. @nikkitravelled
TIP: Add a call to action to save your post in your caption! With
a prompt, your audience might be reminded to use the feature.
Call-to-action

18. Increase Instagram Engagement Tip #2:
Start Conversations with Instagram
Stories Stickers

20. @snitchery
The Question Sticker

21. @missguided
The Quiz Sticker

22. @missguided
The Countdown Sticker

23. Increase Instagram Engagement Tip #3:
Regularly Test and Analyze
New Content Types

24. Notsurewheretostart?Here’sacouple
ofideasyoucantryoutthismonth:
Trynewcontenttypes1.
Experimentwithvideolength
onInstagramStoriesandIGTV
2.
TestoutdifferentInstagramStories
filtersandseeiftheyimproveyour
engagement
3.
Golive4.

25. Increase Instagram Engagement Tip #4:
Add an Element of Fun

26. @hellosunshine

27. @ritual

28. Increase Instagram Engagement Tip #5:
Encourage Instagram Stories Shares

29. @marycostaphoto

30. @headspace

32. Increase Instagram Engagement Tip #6:
Open Up About Your Brand and
Business
– A high level of authenticity can go a long way
in building a stronger connection to your audience.

33. @everlane

34. Increase Instagram Engagement Tip #7:
Write Longer Captions

35. *this stats is provided by Fohr

36. @knixwear

37. Increase Instagram Engagement Tip #8:
Share Data Your Audience Will Love

38. @shopify
Share data-driven analyses
Share infographics
Share actual stats
Share product reports
Share graphic testimonials

39. Increase Instagram Engagement Tip #9:
Create More Video Content for Your
Grid

40. @shopify
Do you see this?
Why then haven’t
you started yet?

41. Increase Instagram Engagement Tip
#10: Schedule Your Instagram Stories
to Get More Views

42. @anyta_semyanova

43. @anyta_semyanova

44. Use Combin !
Scheduling Ahead & Instant Posting
Fully Automated Publishing
Image Size Editing
Bulk Stories Uploading
Hashtags and Accounts Mentioning
Locations Tagging