This document provides tips for optimizing various aspects of an Instagram profile, including: - Using an easily readable profile picture that clearly shows your logo or brand icon. - Choosing a memorable username without punctuation or numbers that can be found through relevant keywords. - Crafting a bio with an engaging first line highlighting your unique selling point, social proofs in the second line, and a clear call-to-action in the third line. - Including a link in your bio to drive traffic to your website, product page, or other destination. - Conducting a full Instagram account audit to fine-tune your bio with best practices.

1. Unit #2: Optimized Profile | Username |
Profile Photo| Perfect Bio Creation

2. #1: Instagram Profile Picture

3. #1: Instagram Profile Picture | Business Profile
Don’t Use A Hard-To-Read Profile Picture
TheTiniestInstagramLogo

4. #1: Instagram Profile Picture | Business Profile
Instead, Make Your Profile Picture Easy To Read
Logo

5. #1: Instagram Profile Picture | Business Profile
Sometimes Your Business Name May Be Too Long
Young
& Beautiful
Nail Salon

6. #1: Instagram Profile Picture | Business Profile
Make Changes To Adapt Your Logo To Fit The Space
Young
&
Beautiful

7. #1: Instagram Profile Picture | Business Profile
Use Brand Icon If Possible

8. #1: Instagram Profile Picture | Business Profile
Real-Life Example: Deliveroo Original Logo

9. #1: Instagram Profile Picture | Business Profile
Real-Life Example: Deliveroo Adapted Logo

10. #1: Instagram Profile Picture | Personal Profile
Make Your Profile Picture Easy To Read
Logo

11. #1: Instagram Profile Picture | Personal Profile
Use A Headshot Of Yourself

12. #1: Instagram Profile Picture | Personal Profile
Headshot Profile Picture Example

13. #1: Instagram Profile Picture | Personal Profile
If You Can Get Creative With Your Profile Pic - Do It!

14. #1: Instagram Profile Picture | Personal Profile
Use A Picture Of You Doing Your Business, Hobby

15. @nikkietutorials
#1: Instagram Profile Picture
Click Here
To See A List
Of Suggested
Accounts

16. #2: Instagram Username

17. #2: Instagram Username
Try to avoid using punctuation and numbers
in your Instagram username.

18. #2: Instagram Username
Try to avoid using punctuation and numbers
in your Instagram username.
Hard
alex.253.sunny_
Easy
alexsunny
Make Your Username Easy To Remember

19. @oberloapp
#2: Instagram Username

20. @oberloapp
#2: Instagram Username
It May Be Hard To Find Username That Isn’t Already Taken.
So Use Suffix, Prefix, Additional Words
Possible Options: App, Media, Series, Insta, Offical, Etc.

21. #3:YourProfileName

22. #3:YourProfileName
Don’tConfuseYourUsernameWithProfileName

23. #3:YourProfileName
Evenifyourusername
doesn’tcontain
thekeyword,people
canstillfindyou
throughthekeyword
inyourname.

24. @janynovaou
#3: Your Profile Name
Add Emojis To Stand Out In Search Results

25. #4: Instagram First Bio Line

26. #4: Instagram First Bio Line
First Line Of Your Bio: USP
=
Unique Selling Point

27. #4: Instagram First Bio Line | Business Profiles
What makes you great?

28. #4: Instagram First Bio Line | Business Profiles
What makes you great?
Why should people follow you?

29. #4: Instagram First Bio Line | Business Profiles
What makes you great?
Why should people follow you?
What is it that YOU do?

30. @sugarbearhair
#4: Instagram First Bio Line | Business Profiles
USP Should Be Related To The Product /
Service That You Offer

31. #4: Instagram First Bio Line | Business Profiles
What are your hobbies?

32. #4: Instagram First Bio Line | Business Profiles
What are your hobbies?
What is your passion?

33. #4: Instagram First Bio Line | Business Profiles
What are your hobbies?
What is your passion?
What is it that makes you unique and outstanding?

34. @emileehembrow
#4:InstagramFirstBioLine|BusinessProfiles

35. #5: Instagram Second Bio Line

36. #5: Instagram Second Bio Line
Social Proof = Why People Can
And Should Trust You
Let people know you’re awesome.

37. #5: Instagram Second Bio Line
Social Proof = Why People Can
And Should Trust You
‍Features — Featured on GQ / As seen on Business Insider /
Official supplier of XYZ‍
Reviews — Over 100+ 5 Star Reviews on Amazon /
500+ Happy Clients / ‍
Awards — MTV Nominated 2019 Best Kiss / 2019 Fastest
Growing Tech Company / Voted High-schools Most Lazy Person

38. #5: Instagram Second Bio Line
Add in another line that helps people better
understand who you are better
If you don't have any social proof or accomplishments:
Include your location or brands you've
worked with
Tag accounts that inspire you

39. @angieleeshow
#5: Instagram Second Bio Line

40. #6: Instagram Third Bio Line

41. #6: Instagram Third Bio Line
It’s Time For Call-To-Action!
Tell people to do exactly
what you want them to do.
You need to guide your followers and profile visitors
into your funnel of what you want them to do.

42. @amyportefield
#6: Instagram Third Bio Line
Call-To-Action

43. @travelandleisure
#6: Instagram Third Bio Line
???

44. #7: Instagram Bio URL

45. #7: Instagram Bio URL
Link In Bio
=
Your Unique Opportunity
To Drive Traffic Wherever You Want

46. #7: Instagram Bio URL
Product/Service Page

47. #7: Instagram Bio URL
Product/Service Page
Sign Up Page

48. #7: Instagram Bio URL
Product/Service Page
Sign Up Page
Landing Page

49. #7: Instagram Bio URL
Product/Service Page
Sign Up Page
Landing Page
Website

50. #7: Instagram Bio URL
Product/Service Page
Sign Up Page
Landing Page
Website
Linktree Page

51. @tylerjmccall
#7: Instagram Bio URL

52. #8: Try Out -
Full Instagram Account Audit

53. #8: Try Out -
Full Instagram Account Audit
How to Use Line Breaks, Emojis, and Custom Fonts
to Fine-Tune Your Bio
You will learn:
What Are Branded Hashtags
Advantages of Business Profile and How to Switch to It
Why Contact Buttons Are Important
How to Use Location Tag to Your Advantage
How to Choose the Right Business Category
+ Your Perfect Instagram Bio Example