2017 syllabus spring

MKTG 335-G
International Marketing
Chad Jardine
Syllabus

MKTG 335-G Syllabus Spring 2017
Course Calendar
Class Date LearnSmart Individual Team Exam
1 Jan 11 — Syllabus Form Teams —
2 Jan 18 LS Chapter 1–2 Icebreaker Video
Country & Product
Selection
—
3 Jan 25 LS Chapter 3–4
Icebreaker Feedback
Written Review: Podcast (1pg.)
— —
4 Feb 1 — Case 1: Nestlé (2 pg.) — Exam 1 (Ch. 1-4)
5 Feb 8 LS Chapter 5–6 —
Country Notebook I
(Written/Oral)
—
6 Feb 15 — Written Review: Video (1pg.) Case 2: Piracy (2pg.) —
7 Feb 22 LS Chapter 7–8 Cultural Interview — —
8 Mar 1 — — Case 3:Disney (2pg.) —
9 Mar 8 LS Chapter 12–13 — — Exam 2 (Ch. 5–8)
10 Mar 15 LS Chapter 14 —
Country Notebook II
(Written/Oral)
—
Mar 22 ** SPRING BREAK—NO CLASS **
11 Mar 29 LS Chapter 15–16 Written Review: Dist. (1 pg.) — —
12 Apr 5 — —
Case 4: Mary Kay
(2pg.)
—
13 Apr 12 — —
Final Case Study:
L’Oréal in China
Exam 3 (Ch.
12–15)
14 Apr 19 LS Chapter 17–18 Written Review: CYO (1pg.) — —
15 Apr 26 — —
Country Notebook III &
IV (Written/Oral)
—
16
May 1
(Mon)
NA Peer Assessment (1–2pg.) —
Exam 4 (Ch.
16–18)
MKTG 335-G | International Marketing | Online
Chad Jardine
Consultation: by appointment
(801) 701-1802
chad@chadjardine.net
Text: (e-book & McGraw-Hill
Connect Access)
Connect Online Access for International
Marketing, 17th Ed.,
by Cateora, Graham, Gilly, and Money
ISBN 978-1-25-930569-6
Case: L’Oréal in China ($4.25)
http://bit.ly/SP2017case

Course Description
MKTG 335-G explores marketing in the
international marketplace and how marketers
approach and solve challenges there. We will
study examples and utilize case studies of
international organizations facing marketing
decisions. The course will cover the international
marketing position of the U.S., foreign market
entry strategies, analysis of foreign markets,
culture and marketing, product design, pricing,
distribution, promotion, and sales.
Prerequisites: MKTG 3600.
Marketing is a deadline-driven discipline. As
a result, the due date is the real due date.
Late work is not accepted except in genuinely
serious extenuating circumstances.
You are responsible for completing assignments
correctly. If you aren’t sure about an instruction,
you are responsible for asking questions. “I did
not know” is not an excuse for a poor job.
Proofread. This is not an English class, but
marketing is about communication. Don’t settle
for bad writing, because I won’t.
Course Objectives
When you complete the course, you should:
1. Understand the drivers of globalization and
their impact on marketing principles and
practices.
2. Understand and be able to adapt to cross-
cultural marketing situations.
3. Know appropriate analytical techniques to
identify international marketing opportunities,
generate and compare alternative country
entry strategies, and implement a cohesive
regional marketing strategy.
4. Be able to develop a coherent marketing
strategy and demonstrate an ability to
implement marketing mix strategies that
maximize brand equity, market share, and
profitability.
5. Have demonstrated a knowledge and
recognition of the complexities inherent in
global intercultural issues.
6. Have demonstrated the ability to interrelate
knowledgably, reflectively, responsibly, and
respectfully with other cultures.
Global/Intercultural (GI)
Course Objectives
This course fulfills a Global/Intercultural (G/I)
requirement for graduation.
Summary of Activities Meeting G/I Objectives
Acti Activity G/I Objective
Course reading and class discussions 1–5
Discussion board posts 1–5
Quizzes and exams 1–5
Connect lesson activities 1–5
Cultural interview—Key Assignment 2,4,5
Country Notebook—Group Project 1,3,5
G/I course objectives include:
1. Gaining an informed and nuanced
understanding of global/intercultural issues.
2. Replacing stereotypical, cultural conceptions
with recognition of the complexity and
variety of different cultural groups.
3. Gaining appreciation for the contribution
of different cultural groups to educational,
social, and cultural institutions, and for the
value of difference within these contexts.
4. Gaining confidence in interrelating
respectfully with individuals representing
cultures and perspectives other than one’s
own.

5. Becoming knowledgeable, responsible,
reflective, and respectful citizens within an
increasingly multicultural society and global
community.
Grading
The grading scale used is as follows:
Grade Points %
A ≥ 930 pts. ≥ 93%
A- 891–929 pts. 90%–92%
B+ 861–890 pts. 87%–89%
B 831–860 pts. 84%–86%
B- 801–830 pts. 81%–83%
C+ 771–800 pts. 78%–80%
C 731–770 pts. 74%-77%
C- 701–730 pts. 71%–73%
D+ 661–700 pts. 67%–70%
D 631–660 pts. 63%–66%
D- 601–630 pts. 60%–63%
E ≤ 600 pts. ≤60%
There are 1,000 points possible. Points are
allocated as follows:
Points %
LearnSmart Assignments 150 15%
Individual Writing Assignments 165 16.5%
Team Assignments 100 10%
Team Project: Country Notebook 285 28.5%
Exams 200 20%
Participation/Discussions 100 10%
TOTAL 1,000 100%
Course
Requirements
Note: It is imperative that you log into
Canvas on a regular basis to keep up with
all course assignments and activities.
To facilitate this, I will provide you with a
detailed course schedule on Canvas (look at
the Syllabus and Calendar sections) as the
semester progresses. As I add activities to the
course schedule via Canvas, please set your
Canvas notifications to receive alerts about
changes/additions to the course.
LearnSmart Assignments (15)
10 points = 150 points—15% of course grade
Each week you will be required to read a
chapter in the text. A LearnSmart activity is
also assigned in conjunction with that week’s
reading in text. These are to be completed via
Connect (access to Connect is included when
you perchase the correct version of the text,
and you can access it via Canvas). This should
allow you to complete the assignment and the
reading at the same time.
Neglecting your reading will leave you
unprepared for quizzes and other assignments.
This is a risk you assume at your own peril.
Individual Assignments (9)
165 points—16.5% of course grade
Most of these will be written reviews of materials
that enrich your understanding of the course
material, such as cases, articles, podcasts, etc.
Exact instructions will be listed on Canvas for
each.
Cultural Interview
One of these assignments is the Cultural
Interview, where you will interview someone
from a different culture than yours. After
the interview, you will produce a report that
compares specific elements of your culture

with your subject’s culture to isolate your SRCs
(self-reference criteria). More details will follow,
but please begin thinking about potential
candidates for this interview. Also note that
the Cultural Interview is the Key Assignment
for the G/I course requirements and will weigh
more towards your grades than the other
assignments (50 points).
Most weekly assignments are worth a total
of 20 points. Due dates are real; no late
submissions will be accepted.
Team Assignments (4)
100 points—10% of course grade
In addition to the Team Project described below,
you will have several assignments submitted as
a team. These will mostly center around cases.
If you have not done business cases so far,
I expect you will learn more from this type of
assignment than almost any other.
Cases
Cases will be done both individually and as
a team. They contribute to your grade via 1.
Your preparation and written analysis. 2. Your
contribution on Discussion boards, which will
affect your Participation score for the class.
Detailed instructions for each written
assignment will be on Canvas. Typically,
completing the cases will involve preparing a
2-page, single-spaced review in which you will:
1. Summarize the content of the case,
highlighting the most important facts or
questions.
2. Restate the problem (helps identify that you
know what it is).
3. What facts do you know, and what do you
not know
4. What analysis can be done to identify
information gaps?
5. Key objective. What is the case question?
Review the questions given at the end of the
case, and consider any others that you find
relevant as if it were your responsibility to
tackle the challenges outlined.
6. Can you identify or hypothesize about the
root cause of the problem? What are some
possible solutions.
7. Are there obstacles to those solutions?
8. Write and summarize/show your process;
submit your written analysis on Canvas.
9. Come to class prepared to take a position
and courteously but vigorously defend it in
class.
Team Project: Country
Notebook (4 Sections)
285 points—28.5% of course grade
As a team, you will prepare and present a
Marketing Plan for introducing a product into
an international market. As a team, you will
determine the country and product you want to
introduce. The only requirements are that the
country is not your native nation and that the
product has truly not yet been introduced there.
You will develop and submit a Country
Notebook as described in the text, and present
its four sections in oral presentations to your
peers in the class. Oral presentations are
done via GoReact (a video tools accessed via
Canvas).
Project Requirements:
Teams of approximately 4–6 students will work
together to complete the 4 sections of the
Country Notebook.
For each section the team will submit a written
report of 3–5 single-spaced pages (including
any graphs, tables, and references). Use a
standard easy-to-read serif font, such as Times
New Roman, Georgia, or Garamond, set to a
standard point size—12 is good. If you make
decisions to deviate from these standards,
just make sure it improves the legibility of your
paper and isn’t a lazy gimmick to achieve page

length. Concise, thoughtful, well-written content
is paramount in my class. Include a reference
section in a proper citaion style (MLA, APA, etc.)
at the end of each report.
Each group will present three oral
presentations—which cover each section of
the Country Notebook—which should each
last approximately 7–10 minutes. All group
members are required to submit a portion of
the oral/video presentation and the presentation
should be divided roughly equally among the
members.
Peer Feedback
You will give feedback to your peers on their
oral presenations. There will be a reasonable,
short time limit for these comments to be
submitted in Canvas.
Feedback should be professional, always
polite and high brow. To get full points, you
should also strive to make substantive critical
comments. Your peers will learn more from
one honest critique than a hundred “Nice job”
comments.
Peer Evaluation Report
After the entire Country Notebook assignment
been completed, each student will submit a
brief (3-5 paragraph) document about the inter-
team dynamics during the completion of the
project. This is a private opportunity to discuss
your own contribution to the team and that of
the other members. If a team member failed
to contribute, this is an opportunity to discuss
that as well. Grades will be based upon the
evaluations of both the instructor and by your
group members.
Scores will be given according to the following:
Project Grading
Country & Product Selection 10 pts.
I. Cultural Analysis
Written Report 30 pts.
Oral Presentation 25 pts.
Project Grading
Peer Feedback 10 pts.
II. Economic Analysis
III. Market Audit & CMA &
IV. Preliminary Marketing Plan
Peer Evaluation 15 pts.
TOTAL 285 pts.
Exams (4)
50 points = 200 points—20% of course grade
There will be four exams, one at the end of
each four-week block. The first exam will cover
chapters 1-4 and the second exam will cover
chapters 5-8. At that point, we will skip chapters
9-11 and exam 3 will cover chapters 12-15. The
last exam covers chapters 16-19. Each exam is
worth 50 points, representing 5% of your overall
course grade. All of these exams will be
taken on Canvas and the questions will come
from the weekly LearnSmart assignments,
lectures, cases, etc.
Participation
100 points—10% of course grade
Participation in offering peer feedback,
contributing to weekly assignment discussions
of current events, etc. will contribute to your final
grade.
Students are expected to contribute to
discussing cases and concepts, sharing your
perceptions, thoughts, interpretations, and
analysis with with your peers.
To receive a high participation grade, you
should be prepared to make substantive
contributions during the course. The caliber of
your contributions will be measured by:

• Are your points relevant to the discussion?
• Do your comments merely recite the facts, or
do you offer additional insight, interpretation or
analysis?
• Are the implications of your comments clearly
drawn?
• Do you provide supportive evidence in addition
to expressing your opinion?
• Are your comments linked to those of others?
• Do your comments raise interesting questions?
• Do you make use of models and techniques
from readings and/or lectures?
• Are your comments professional, constructive,
and respectful?
Policies
Students with special needs
In compliance with federal legislation affirming
the rights of disable individuals, provisions will
be made for students with special needs on an
individual basis. If you require accommodations,
please contact the Accessibility Services
Department, located at WB 146. Academic
accommodations are granted for all students
who have qualified documented disabilities.
Services are coordinated with the student
and instructor by the Accessibilities Services
Department. Please refer to UVU Policy
Statements A-9.2 “People with Disabilities”
and A-9.3 “Americans with Disabilities Act” for
further information. All students are expected to
fulfill all course requirements.
Honor and Behavior Codes
Attendance in this class implies acceptance
of the university honor and behavior codes.
Cheating, plagiarism and other forms of
academic dishonesty are strictly prohibited
and the penalties range from receiving a
failing grade for the course and notification to
the Department Chair up to expulsion from
the university. Further information on what
constitutes academic dishonesty is detailed
under “Students Rights and Responsibilities”
section of the current UVU catalog.
Plagiarism includes, but is not limited to, failure
to indicate the source with quotation marks
or footnotes where appropriate if any of the
following are reproduced in the work submitted
by a student:
• A phrase, written or musical.
• A graphic element.
• A proof.
• Specific language.
• An idea derived from the work, published or
unpublished, of another person.
Cheating includes but is not necessarily limited
to:
• Submission of work that is not the student’s
own for papers, assignments or exams.
• Submission or use of falsified data.
• Theft of or unauthorized access to an exam.
• Use of an alternate, stand-in or proxy during an
examination.
• Use of unauthorized material including
textbooks, notes or computer programs in
the preparation of an assignment or during an
examination.
• Supplying or communicating in any way
unauthorized information to another student for
the preparation of an assignment or during an
examination.
• Collaboration in the preparation of an
assignment. Unless specifically permitted or
required by the instructor, collaboration will
usually be viewed by the university as cheating.
Each student, therefore, is responsible for
understanding the policies of the department
offering any course as they refer to the
amount of help and collaboration permitted in
preparation of assignments.
• Submission of the same work for credit in two
courses without obtaining the permission of the
instructors beforehand.
UTAH VALLEY UNIVERSITY DEFINITION
Cheating is the act of using or attempting to
use or providing others with unauthorized

information, materials or study aids in academic
work. Cheating includes, but is not limited
to, passing examination answers to or taking
examinations for someone else, or preparing or
copying other’s academic work.
Plagiarism is the act of appropriating another
person’s or group’s ideas or work (written,
computerized, artistic, etc.) or portions thereof
and passing them off as the product of one’s
own work in any academic exercise or activity.
Fabrication is the use of invented information
or the falsification of research or other findings.
Examples include but are not limited to:
Citation of information not taken from the
source indicated. This may include the incorrect
documentation of secondary source materials.
Listing sources in a bibliography not used in the
academic exercise.
Submission in a paper, thesis, lab report or
other academic exercise of falsified, invented,
or fictitious data or evidence, or deliberate
and knowing concealment or distortion of the
true nature, origin, or function of such data or
evidence.
Submitting as your own any academic exercise,
(e.g., written work, printing, sculpture, etc.)
prepared totally or in part by another.

2017 syllabus spring

Recomendados

Recomendados

Más contenido relacionado

Similar a 2017 syllabus spring

Similar a 2017 syllabus spring (20)

Más de Chad Jardine

Más de Chad Jardine (10)

Último

Último (20)

2017 syllabus spring