Order 465290 veteran′s organization pt 2 revision 1

Running Head: VETERAN′S ORGANIZATION
VETERAN′S ORGANIZATION
Name
Professor
Institution
Course
Date

VETERAN′S ORGANIZATION 2
Table of Contents
Executive Summary..........................................................................................................................3
Marketing Plan.................................................................................................................................4
Financial Plan...................................................................................................................................6
Estimate sales and revenues ..........................................................................................................6
Prepare a pro-forma income statement.....................................................................................6
Growth Plan ...................................................................................................................................10
Contingency Plan............................................................................................................................11
Harvest Strategy.............................................................................................................................13
Timeline to Launch.........................................................................................................................14
References.......................................................................................................................................17

Executive Summary
By recognizing the unique needs of veterans, the veteran’s organization can lead those men and
women toward a better life after retirement. It is particularly important for veterans who
participated in bouts or suffer other traumas, as past experiences often re-emerge as the end of life
approaches. The veteran’s organization will take part in honoring veterans. This pioneering
program focuses on raising respectful questions, listening with compassion, and recognizing
veterans with dignity. The veteran’s organization’s continued dedication to veterans has reached
the highest level of association. Collaboration in the care of the family will allow them to reduce
the effort and time spent minimizing stress and improving the quality of life of the family group.
This business plan details the principles necessary for the implementation of a veteran care
organization centered on dependents and studies their economic viability. The main feature that
differentiates the proposed company from its competitors is that it can provide basic services with
a lower price.
The support that societies have given to their war veterans throughout history has been, and is,
very uneven, but it has always been done with respect, recognition, and gratitude. The retirement
created within the military gave preferential treatment to those soldiers who had served in the
legions; compensating those who survived the hardship and danger of military life was an
obligation. At present, the attention and situations in which the veteran military are located in
different countries are different. In our country, it is not being offered fair treatment to veterans
after their service in the Armed Forces, in many cases after having participated in situations of
armed conflict or having caused by accident or illness. It is necessary, therefore, a new regulation
of the recognition and the assistance to some people who, after their passage through the armies,
have difficult accommodation in the society.

Marketing Plan
The best communication channel for marketing the veteran’s organization is through digital
marketing. This is because, through digital marketing, the organization may be able to tell the story
of its services. Unlike other communication channels digital advertising is more flexible and
universal, enabling the company to rely on its product message through the channels that are
frequented by consumers. These channels may include images, texts, and videos among others.
Digital advertising has significantly evolved over the years after the first ad hit appeared on the
internet in the year 1994. Nowadays, rather than making advert noise that seems to distract the
content that consumers are supposed to read, digital advertising may become a part of a continuing
conversation that the product has with its consumers (Agrusa et al, 2006).
The organization targets mainly veterans of war and their immediate families. As might be
expected, the difference in market structure determines pricing decisions and the level of
production that firms in these markets take. If competitors decide to increase the price of services,
a number of services the organization provides would either rise or fall sharply. Therefore, as a
manager, I would maintain the prices and quality of the services to veterans to attract customers
because they would be cheaper than the competitor’s services. To refute any doubts about the
quality of the services, I would ensure an increase in public promotion of the product but still
maintain the price. People usually want to use services that they can afford so long as the quality
is not compromised (Kizer & Dudley, 2009). This would immediately promote healthy
competition between the organization’s services and its competitors.
The organization will also employ a number of marketing strategies including social media
marketing and website management. Marketing campaigns will also be held in different regions
of the country. The application of social marketing will serve as a tool for veteran care management

in professional performance to promote the well-being of veterans, as objectives of health
programs and services in veteran care organizations. For this reason, I have considered the
introduction of social media marketing as a social product to promote the organizations and attract
many clients. In the United States, the growing consumer base has led to the increased demand for
veteran care services (Manderscheid, 2007). Most people are influenced by the social media so
this would be an ideal way for marketing our services.
As for the advertising, the organization will use promotional services that are not very expensive
in its first quarters since it will only be dedicated to excelling by its main attributes (Manderscheid,
2007). Advertising will be made in brochures, advertisements in newspapers and the yellow pages
and on the web, among others. As for the promotion, the organization seeks to attract an acceptance
of our services to the target public in its launch and thus earn us their attention to be part of our
organization through the following marketing campaigns and advertising proposals.
 social media marketing
 Veterans’ organization website
 word of mouth
Marketing is a discipline that has a wide field of application in this sector. Proper marketing of
the organization will be an important contribution in choosing the best orientation. Within this
framework, this plan aims to identify, in a representative sample of staff for the organization, the
marketing application factors and the relative weight of each, which would allow a greater
orientation of the hospital towards the satisfaction of the users. The available background, both
theoretical and empirical, suggests that in institutions in the health sector, actions are oriented
towards the number of benefits (product orientation) rather than user satisfaction. There are three

reasons why using digital marketing may be the best communication channel for the organization.
First, many consumers are constantly engaged in digital channels. Many people spend most of
their time online. Before, the attention of consumers was normally dominated by magazines and
newspapers. But nowadays, people are strongly rooted in the digital era.
Financial Plan
My organization’s financial resources will mainly originate from grants and other forms of support
(personal savings, donations, among others). For instance, the organization will offer financial
support to veterans and their families free of charge but will raise money through donations, grants
and investments.
Estimate sales and revenues
The aim of the organization is to assist veterans in any way possible with benefits, job seeking,
disability claims, homelessness, and any other help they may need.
Prepare a pro-forma income statement
COMPANY NAME: WE'VE GOT THEIR BACK
REVENUE 2018
GRANTS 90,000
DONATIONS 25,000
FUNDRASER 65,000
180,000
OPERATING EXPENSES

Marketing 7000
Rent (Conference Rooms/Offices) 6000
Supplies 2700
Travel (Gas Reimbursement) 8,000
Printing & Stationary 3000
Training and Development 10,000
Web Domain/Hosting 200
Web Designer 1,000
Post Office Fees 2,500
Miscellaneous 3,000
43,400
Total Left Over 136,600
The Financial Plan incorporates the forecast of the evolution of collections and payments to be
produced in the organzation. On the one hand, the financial movements derived from the operation
are included, and, on the other hand, those produced as a result of collections and payments other
than exploitation (Kizer & Dudley, 2009). As a result, this is due to the difference between the
collections and the payments of each period; the financial balances are obtained and, about the
previous year, the final or accumulated financial balance.
These last balances are those that show the financial viability of the business, that is to say if the
financing structure raised for the same one is correct. This information is produced when these

balances are always, throughout the period considered, a positive sign, meaning that the collections
that are to be produced by the company for all concepts cover payments, surpassing them.
According to market research and pricing, we have concluded that our price will not be higher than
or below the competition, we will keep at an average market price, which will be estimated for
hours. The veteran’s organization honors those who served the country by serving them near the
end of life. The veteran’s organization also cares for veterans with a wide variety of terminal
illnesses. Our teams of professional hospice care professionals are trained to understand the unique
needs of veterans approaching the end of their lives. According to the US Census Bureau,
approximately 22 million veterans live in the United States (Kizer & Dudley, 2009). This Plan
contemplates having the long-term credits included in the following table, according to the terms
of interest rate, amortization period and grace period indicated, showing the amount in dollars.
The amount of the investment will be provided by credit institutions, by the founding partners, and
by external investors. The average cost of this financing is estimated at 5.96%, and the expected
return varies according to the scenario studied with an internal rate of return of between 7 and
11%. The first few years will have positive results adjusted or negative, depending on the scenario.
However, if the forecasts are met, the results will gradually increase, making the project fully
profitable in the medium and long term. This is expected even without a total occupation of the
squares, as demonstrated by the profitability indicators calculated in the different scenarios. The
period of recovery of the investment varies between five and ten months, depending on the
different scenarios. Included in the financial plan are:

Education and programs for staff and volunteers: The veteran’s organization nurses are trained for
veterans, and the veteran’s organization staff is specially trained in the recognition and care of
patients with PTSD. The veteran’s organization also offers a veteran-to-veteran volunteer program.
Education for the community: The veteran’s organization conducts specific educational
presentations about veterans for the community, health care service providers, and veteran
organizations throughout the year.
Organizational procedures: The veteran’s organization gathers military records at the time of
admission and recognizes veterans individually for their services. The veteran’s organization helps
veterans and their families’ access benefits and implements procedures for transition veterans
through care locations, including medical centers. The veteran’s organization also develops and
implements measures and information procedures on care and services for veterans specifically.
The veteran’s organization has updated its policies to incorporate specific programs for veterans
and services for patients and families receiving care.
The organization will grow into a hospice and veterans' associations in future to continue the strong
development of relationships and partnerships with veteran service organizations and local and
state health centers. The benefits will be numerous. Our end-of-life care experts are trained to
support veterans in the difficult circumstances they face as they approach the end of life, from
financial or benefit-related problems to post-traumatic stress disorder, unsolved healthcare
challenges associated with armed forces depression, suicide and stress. Veterans may be enrolled
to the organization by families or by community health care providers or they may contact us
directly to learn about our services. The organization will setup a website and social media pages
to attain this.

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Growth Plan
As the organization develops, I have plans for developing new services that do not already exist in
the plan in future. Among these key features of Veterans Services will include:
• A simplified admission and referral process
• Experience in the system and identification and access to veteran benefits options
• Hospice care coverage for veterans provided by the veteran’s organization private insurance
and other types of compensation
Sometimes, veterans and their families can be exploited by government or nongovernmental
agencies. Specifically, these unscrupulous commercial agents try to convince veterans to transfer
their assets to a trust fund - or invest them in insurance products - to meet the requirements and
access the benefits of Help and Assistance (Yano et al. 2007). But what they do not say is that with
these transactions the veteran could lose their eligibility for Medicare services or could lose the
use of their money over a long period of time. And to top it all off, counselors are charging charges
for their services ranging from hundreds to thousands of dollars. Many of the known indicators of
quality and efficiency of hospital services (mortality rate, re-admissions, infection rates) vary
according to the care provided, but, as outlined above, they also depend on the severity of the
veterans who have served as units of analysis (Yano et al. 2007).
It has entered into a growing community of spouses, parents and partners who face problems with
loved ones who return from different warfare and can no longer take care of themselves. Jobs,
hobbies, friends, even the obligations of parents with small children are forgotten. Families spend
their savings and older parents plunge into retirement funds (Yano et al. 2007). Even as they suffer

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from the injuries of a family member, they struggle to adjust to the new routine and reconfigured
relationships.
The new life is expensive. Many say they feel anxious, depressed, or exhausted. They gain weight
and face health problems. In their frequent visits to the pharmacy, they have more and more to buy
medicines for themselves as well.
In future, we also plan on opening a strictly veterans’ hospital and clinic full with facilities for the
provision of healthcare. Investing in health throughout life produces dividends to any society.
Veterans also correspond to a resource for their communities, families and countries. It is seldom
too late to change risk behaviors and encourage positive health, prevent disease and treat chronic
diseases, effective primary care is essential for the veteran population (Yano et al. 2007). In
general, the training of health professionals has little or no content regarding care for the elderly.
However, the time spent attending to this sector of the population is increasing.
The current trend towards an increasing veteran population is clear, prompting a large number of
reports around the world. As it is reflected, it is evident that the aging of society is a fact.
Undoubtedly, and by necessity, we must face this challenge from every possible perspective if we
are to maintain the welfare state.
Contingency Plan
In the near future, the organization’s vision is to become the best provider of care services for the
ever increasing veteran population in the country, being perceived by the clients and the
community as a close company, with a culture of quality, focused on people. This is a culture that
provides home care with professionalism, commitment, dedication, integrity, and warmth.

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Investment decisions about individual companies should be based primarily on the potential profits
of the investment. Therefore, as a manager, an investment decision would be based on the returns
and facilitation of operations.
The organization also aims to enter into health marketing is a professional exercise and
increasingly technological administrative discipline, the essence of which is that it is directly
linked to the management of any health institution and guides. Its importance is based on the
contribution to the empowerment of the veteran, who is also the patient and user of health services
that must manage, towards understanding that promotion should change individual aspects that
protects them from contracting diseases. It generates an understanding of their health multiplier
role and transforming their reality, to give answers to all the concerns of users, since they can meet
the quality demands,
Likewise, current health management will use marketing to promote the culture of total quality in
the organization, as a health management tool seeks to orient institutions towards improving
quality of life and greater satisfaction of our clients, by making them more responsive to the
demands of the users.
We want to offer a quality service in health facilities, social marketing should be applied, to focus
on the needs of users, respect for their rights and teaching how to take care of their health. In this
way health management transcends the management of resources and is involved in the way
people's behaviors are oriented, their values, actions, behaviors, abilities, abilities, motivations and
skills are strengthened. The formalization of practices of interaction with the environment and the
achievement of results is the guiding process of organizational action.

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Harvest Strategy
First, we have achieved the objective in terms of establishing what are the most relevant factors of
marketing application and its most recent approaches in the management of a public hospital, from
the perspective of its officials; using a quantitative research methodology and generating a reliable
measurement instrument that has allowed the application of statistical tools such as factor analysis
and regression analysis.
Secondly, we have confirmed that any activity of government, and particularly of public service,
can be considered an object of study and application of marketing. Third, the factors extracted
reflect the use of both traditional marketing and new approaches, such as Market Orientation or
User and Relationship Marketing.
 Approaches are therefore not mutually exclusive and can concur perfectly for adequately
meeting the needs of users.
 This union of approaches is confirmed by the expressions of some experts in the area who
have recently pointed out that the current separation between traditional marketing and
relational marketing has to be closed.
Fourth, through the regression analysis, the impact of the application of these marketing factors on
the level of hospital concern has been obtained by meeting the needs of its users and more
specifically in the orientation of its objectives, plans, and programs intended for veterans. For both
cases, the application of marketing regarding shaping a user-oriented organizational culture is
paramount. They follow, in the same order and for both cases, the application of marketing in
human resources management policies, which include the management of the organizational
climate and the quality of customer service. Then, in third and fourth place of incidence, And also

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for both cases, the application of marketing from the perspective of the Market Orientation
Approach and the application from a Relationship Marketing perspective; all important factors to
consider in the achievement of increasing the satisfaction of users of these health centers, from the
vision of their human resources.
Fifth, consideration of new marketing approaches, as important factors in meeting user needs,
incorporates into the public domain the need for greater and mutual exchange between officials
and users, which would help to change the greater orientation to the product, which we initially
commented, by a greater orientation to the customer or user. These aspects of marketing
application should be effectively integrated into the management processes of these hospitals.
Finally, as a future purpose of our research, we should apply a survey similar to the users to
appreciate their point of view regarding the application of marketing in hospitals and if it can
effectively contribute to improving the satisfaction of their health needs. Subsequently, a
comparative study can be carried out between both visions, which will be of great interest for the
improvement of management in public hospitals.
Timeline to Launch
The Veteran’s Organization is launching a new line of services both in America and in the
international market particularly in Canada. The idea that we selected is opening a veteran’s care
organization, focusing on veteran care services at any time of day. Where it will open this center
will be the neighborhood, an area where our activity will focus at first, but our goal is to reach out
across the country eventually. The organization will open, in an area where there is currently little
competition and in which there is a great vision for the future prosperity and the company. Our
goal is to meet the needs of a sector which are primarily low-income veteran families.

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We will start with a capacity of 50 veterans for the first trimester. These will be implemented by
the following staff and support.
Second quarter: In the second quarter we will increase our desired estimate, and we will project to
our target capacity, and we will have the much-needed aggregates.
Third quarter: In the third quarter and with an average scale reaching our average capacity we will
focus more on veteran care.
Fourth quarter: For the final quarter of the year we will have reached our maximum level by
averaging our personnel, infrastructure and equipment scale, and only apply minimum remodeling
and inventory. The company will have several employees, most of which will be volunteers and
specialists, educators and helpers.
After analyzing the information obtained, it was possible to affirm that marketing is little known
as a tool of work in the health sector, which limits the action in correspondence with the current
paradigms of this field (Hazle, Wilcox & Hassan, 2012). All of the above led to confirm that
training or continuing education is necessary to incorporate marketing in this territory. This is a
process through which health professionals, officers and managers can be provided with skills that
contribute to the performance of their work. This is aimed at to meeting the demands of quality,
variety, and achieving the personalization of the products or services offered to the veterans.
From the perspective of the need to develop competencies in health professionals for whom they
are not prepared performance does not live up to what is required and expected: a superior work
skill of the workers and of the institution, as well as a positive impact on the quality, efficiency
and productivity of the processes inherent in the health sector, which refers to the design and

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management of the processes in the organization, their analysis and the way in which they are
oriented to the needs and expectations of the veterans of the service.

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References
Hazle, M., Wilcox, S. L., & Hassan, A. M. (2012). Helping veterans and their families fight
on!. Advances in Social Work, 13(1), 229-242.
Manderscheid, R. W. (2007). Helping veterans return: community, family, and job. Archives of
psychiatric nursing, 21(2), 122-124.
Kizer, K. W., & Dudley, R. A. (2009). Extreme makeover: transformation of the veterans health
care system. Annual review of public health, 30, 313-339.
Yano, E. M., Simon, B. F., Lanto, A. B., & Rubenstein, L. V. (2007). The evolution of changes in
primary care delivery underlying the Veterans Health Administration’s quality
transformation. American Journal of Public Health, 97(12), 2151-2159.
Agrusa, J., Tanner, J., & Dupuis, J. (2006). Determining the potential of American Vietnam
veterans returning to Vietnam as tourists. International Journal of Tourism Research, 8(3), 223-
234.

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