The document outlines a presentation on building businesses of the future. It discusses how businesses have transformed from relying on economies of scale and slow innovation to an environment with increased opportunities for entrepreneurs and shorter lifecycles for companies. The presentation emphasizes developing a vision for changing the world, using data and observation to guide decisions, and focusing on fundamentals like business models and execution over hype. Key pillars for building the future are identified as vision, data, creativity, and execution.
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Building Businesses of The Future To Change The World_Sodan Selvaretnam_Draper University Talk_July 18, 2016
1. Building the Businesses
of the Future To Change The
World
Sodan Selvaretnam
Founder, ChangeTheMachine and CEO, Chia Ventures
Facebook Page: facebook.com/changethemachine
2. AGENDA:
1. The Transformation of Business
2. Your Place In The New World
3. Key Pillars to Building Your New World
4. Visioning The Future
5. Data As Your Guide
6. Building On The Fundamentals
7. Conclusion
Building the
Businesses
of the Future with
Vision, Data and
Creativity
21. VISIONING THE FUTURE: FRAMEWORKS
FRAMEWORK #2:
The Simple Value
Chain —->Create,
Distribute/Market,
Consume
Re-create and
Develop several
new value chains as
appropriate in the
“To Be” Scenario
•APPLICATION: White-boarding the music industry using the above frameworks
22. VISIONING THE FUTURE - TEAM EXERCISE
Pick An Area or
Industry
Develop an As Is vs.
To Be Scenario and
Apply The Simple
Value Chain
Work with your
team to outline
Pitch the vision
24. LET’S TAKE A FEW MOMENTS TO REFLECT…
War is 90%
information
Hiding within these
mounds of data is
knowledge that
could change the life
of a patient, or
change the world.
For every two
degrees the
temperatures goes
up, checkins at ice-
cream shops go up
by 2% -
Andrew Hogue,
Foursquare
Napoleon Bonaparte,
Military Leader
Atul Butte, Biotech
Researcher and
Entrepreneur, Phd.
25. DATA AS YOUR GUIDE: 4 KEY FORCES
Key Trends:
• Regulatory,
Technology, Societal/
Cultural,
• Socio-economic
Market Forces:
• Market Segments,
Needs and Demands
Macro Economic
Forces:
• Global Markets, Capital
Markets, Commodities
Industry Forces:
• Suppliers, Stakeholders,
Competitors, New
Entrants, Substitutes
26. EXAMPLE OF A VC APPLYING 4 FORCES
I’m really excited about the potential for virtual reality
in the near/ intermediate future, and while we’ve only
made one investment in VR to date, we plan to do
more. It is the next major computing platform,
changing the way we interact with one another and
the world around us. It’s still very early days and will be
5 years before enough VR headsets are out there.
However, before mass penetration of true interactive
VR takes root, mobile first VR (e.g. Samsung Gear VR,
Google Cardboard) will provide a more near term
solution, with a multitude of 360 videos from guys such
as VRSE, Felix & Paul, Jaunt, and NextVR. Similarly, early
VR gaming adopters will enjoy the Oculus Rift, Sony
Morpheus, and Valve-HTC Vive to get their fix from
stunning games such as The Heist, Eve Valkyrie, and
Dinosaur Island.
- Sunny Dhillon, Signia Venture Partners, Forbes, Sept.
14, 2015
Category
Key Trends: Societal/
Cultural, Technology,
Socio-economic
Market Trends:
Market Segments,
Needs and Demands
Industry Forces: New
Entrants, Suppliers
27. THE POWER OF OBSERVATION AND DATA
❖ “Who are these people that love my Apple computer and what else do they do?”
❖ “It looks like a lot of them are mobile phone users.”
❖ “They need a mobile phone but the user experience sucks.”
❖ “Most people who have mobile phones are heavy email users.”
❖ “Most people who have mobile phones also have a portable music device.”
❖ “There appear to be other correlations to other things they do as well…”
❖ “I am going to talk to more of these people and find out more…”
❖ “I am going to let my imagination flow and put it all together into a mobile phone that
is so easy to use and removes friction of use to all the other things they do…”
Observation As A Data Source, Imagination As The Glue with Customer
Data and the Birth of A Game Changing Product
28. DATA AND OBSERVATION AS YOUR GUIDE
Making The Correlations with Data and Statistics To Make Game
Changing Products for the Future
❖ Could we do what Steve Jobs pieced together through the power of statistics and
data?
❖ There are 30,000 data attributes in the 3rd party data marketplace
❖ We now have the power to find the ones that matter to guide us into areas and
experiences that are most relevant to our customers
❖ We now have the power of data to accelerate observations that may have been
otherwise manually and intuitively pieced together
30. THE POWER OF DATA-DRIVEN EXECUTION
Pretotyping, Product Prototyping and Growth Hacking
❖ A pretotype is a partially mocked-up of the intended product or service
that can be built in minutes, hours or days instead of weeks, months or
years.
❖ Iterate rapidly on your product prototype through continual feedback
from your customers
❖ Test all cost-effective, direct channels combined with messaging
through continual feedback from your customers to refine channel,
message and customer segments for growth
32. CREATIVITY
There is plenty written in these areas, so I encourage you to read from
the best
Creativity
❖ Creative Confidence, By: Tom and David Kelley
❖ Thinking Fast and Slow, By: Daniel Kahneman
❖ The Art of Possibility: Transforming Professional and Personal Lives, By: Rosamund
Stone Zander and Benjamin Zander
33. EXECUTION
There is plenty written in these areas, so I encourage you to read but
most importantly learn from the best while continuously doing
Execution
❖ Do, do do….learn, learn, learn…find operator mentors who have “been
there and done it”.
34. FUNDAMENTALS
There is plenty written in these areas, so I encourage you to read but
most importantly learn from the best while continuously doing
FUNDAMENTALS
❖ BUSINESS MODELS
❖ FINANCIAL MODELING AND KPIS
❖ TECHNICAL/CODING AND GROWTH HACKING/MARKETING
