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Accenture in Russia:  A Strategy Moscow, 2010
Accenture: strategic markets The PURPOSE :  enter Russian consulting market and grow to a  $100 million  management consulting business in terms of revenue by 2020 (for Accenture global strategy, see  Appendix 1 ).   It is better for Accenture to concentrate in development in the groups of  Communications and High Tech ,  Financial Services  and  Resources . Resourses Market is one of the strategic  directions of Accenture. This segment provided Accenture with the higher revenue than the other groups.  Public and  Health service is the  least profitable  group in Accenture’s activity. According to the global strategy of Accenture it can help reinvent the  industry Accenture  has a  strong information  technology and  systems focus. A  good o pportunity   to   enter the Russian under-penetrated IT Market What Accenture can offer Slight increase to the Pre-crisis level.  It still the most Lucrative market. The market of Products dropped.  The   pre - crisis growth rates are impossible to   reach . Public institutions of this segment are financed by the  government not enough. Services of private  companies will hardly be paid well. This  market c ontr a cted   by 40 - 60%, so the banks  and other financial  i nstitutions desperately need advice about how  to overcome the crisis . Boom on Russian   IT -  market   Opportunities in Russia ( Appendix 3 ) Resources Products Health and Public Service Financial services  Communications and High Tech  Operating groups and Industry groups  ( Appendix 2 )  
Segmentation of the Russian consulting world   (for features of the matrix, see  Appendix 4 ) Period of time, years Price of the order, thousands dollars  Number of staff  20 100 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Specialized  « West »  consulting firms ,  delivering services to international clients, performing on Russian market : A.T. Kearney, The Boston Consulting Group, Carana Corporation, Arthur D. Little, Roland Berger, Bain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Small Diversified Russian organizations  Small Specialized Russian consulting organizations  Small regional Russian consulting organizations  Less than 10 From 10 to 20 More than 50 150 1200 0 60 15
Russian market entry strategy ,[object Object],[object Object],In near future -  no space for one more  consulting company ,[object Object],[object Object],[object Object],It's better to break  into the Russian market  not by themselves, but  through a successful consulting company , who  has already gained  its market share, client database and expertise Alliance, merger or acquisition?   Acquisition ,  because Accenture's purpose is to work on the Russian market  under their brand name
Choosing a potential target company ,[object Object],[object Object],[object Object],Only BDO will pass  the $100M mark  (  3 bln.rub.)    2   049   8 50 1452668 Metallurgy , resources, public administration Mechel, Rosneft, RF Ministry of Defence Finexpertiza Top-audit Business Systems Development BDO-Russia For entry criteria see  Appendix 6 Mosenergo,  Transneft,  Russian Post RF Ministry of Finance, Russian Railways,  Т N К-BP LUKOIL , MTS,  Sberbank   Major clients 2   085   416 2   580   790 3   308   88 2 Estimated revenue from consulting per year by 2020  (thousands of roubles)  ( Appendix 7 ) 1   523   605 1759522 2   563   1 60 Revenue from consulting, 2009 (thousands of roubles) Energy, resources, communications Public administration, transport, resources Energy, communications and high-tech, financial sector Major industries
Acquisition of BDO-Russia (the consulting department) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendixes
Appendix 1. Accenture  Global Strategy   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Back to presentation
Appendix 2.  Accenture Operating Groups, 2010   Please see next slide
All the operating groups perform successfully    Accenture strategic areas will depend only on its opportunities in Russia Back to presentation
Appendix 3. Top-400 clients of consulting in Russia – potential Accenture clients? Top-10 clients: Gazprom LUKOIL  Rosneft Russian Raliways TNK-BP Transneft S urgutneftegas Norilsk Nickel Vimpelcom Rosenergoatom concern ,[object Object],[object Object],[object Object],The biggest share of sales is in  Financial Services Source: case materials   Back to presentation
Appendix 4. Features of the matrix ,[object Object],[object Object],[object Object],Back to presentation
Appendix 5.  Russian consulting market trends The main reasons of growth of Russian consulting market during  « financial crisis » :   Russian consulting market in terms of revenue Russian consulting market has huge growth potential For Accenture  entering Russian market  is really  prospective Please see next slide
The Survey of the Russian market of consulting in terms of its branches in 2009-2010 Management consulting  is the most prospective sphere in the Russian consulting market  Accenture should lay special stress on developing  management consulting  in Russia Back to presentation Source:  RA Expert
Appendix 6. Choosing a potential target company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Please see next slide
The largest  consulting group s   in Russia in 2009* Back to presentation *   Source:  RA Expert 12,2 1 523 605 Moscow RSM Top-Audit 18 15 16 901 806 Moscow Rosexpertiza  23 22 − 926 753 Moscow RUFAUDIT  − 21 7 1 452 668 Moscow Finexpertiza  13 16 5 1   630   633 Moscow Intercom-Audit   12 14 − 3,2 1 759 522 Moscow Business Systems Development 9 13 30,5 2 168   910 Moscow Energy Consulting Group  11 10 6,7 2   563  60 Moscow BDO -Russia 7 8 2,7 2   762   538 Moscow KPMG − 6 − 8,1 3   209   548 Moscow PricewaterhouseCoopers 3 5 Annual increase in sales (%) S ales  from consulting, 2009 (thousands of roubles) Headquarters A udit and consulting group s   2008 2009
Appendix 7. Estimation of the revenue in 2020 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$100M 3   308   88 2 2   580   790 2   085   416 2   049   8 50 Back to presentation
Appendix 8. The advantages of the  BDO-Russia’s acqusition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Back to presentation ,[object Object],[object Object]
Appendix 9 .  Assessment of BDO’s value and payback period ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Back to presentation * Source: RA Expert
Appendix 10.  Kennedy Funding,   Inc ,[object Object],Back to presentation Today, Kennedy Funding is actively seeking new funding opportunities throughout the world. With free enterprise on the rise everywhere, they hope to fill an important role in helping companies of all sizes to achieve their goals.  The program has been providing lightning-fast service and creative funding solutions throughout North America since 1987, and internationally since 1996.
Thank You! Our team: Ann Nazarova, Natalia Ulyanova, A yuna  D anzanova , Olga Pivovarova Finance University under the Government of the Russian Federation

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Cl m2010-1 round-businessstorm

  • 1. Accenture in Russia: A Strategy Moscow, 2010
  • 2. Accenture: strategic markets The PURPOSE : enter Russian consulting market and grow to a $100 million management consulting business in terms of revenue by 2020 (for Accenture global strategy, see Appendix 1 ). It is better for Accenture to concentrate in development in the groups of Communications and High Tech , Financial Services and Resources . Resourses Market is one of the strategic directions of Accenture. This segment provided Accenture with the higher revenue than the other groups. Public and Health service is the least profitable group in Accenture’s activity. According to the global strategy of Accenture it can help reinvent the industry Accenture has a strong information technology and systems focus. A good o pportunity to enter the Russian under-penetrated IT Market What Accenture can offer Slight increase to the Pre-crisis level. It still the most Lucrative market. The market of Products dropped. The pre - crisis growth rates are impossible to reach . Public institutions of this segment are financed by the government not enough. Services of private companies will hardly be paid well. This market c ontr a cted by 40 - 60%, so the banks and other financial i nstitutions desperately need advice about how to overcome the crisis . Boom on Russian IT - market Opportunities in Russia ( Appendix 3 ) Resources Products Health and Public Service Financial services Communications and High Tech Operating groups and Industry groups ( Appendix 2 )  
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  • 9. Appendix 2. Accenture Operating Groups, 2010 Please see next slide
  • 10. All the operating groups perform successfully  Accenture strategic areas will depend only on its opportunities in Russia Back to presentation
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  • 13. Appendix 5. Russian consulting market trends The main reasons of growth of Russian consulting market during « financial crisis » : Russian consulting market in terms of revenue Russian consulting market has huge growth potential For Accenture entering Russian market is really prospective Please see next slide
  • 14. The Survey of the Russian market of consulting in terms of its branches in 2009-2010 Management consulting is the most prospective sphere in the Russian consulting market Accenture should lay special stress on developing management consulting in Russia Back to presentation Source: RA Expert
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  • 16. The largest consulting group s in Russia in 2009* Back to presentation * Source: RA Expert 12,2 1 523 605 Moscow RSM Top-Audit 18 15 16 901 806 Moscow Rosexpertiza 23 22 − 926 753 Moscow RUFAUDIT − 21 7 1 452 668 Moscow Finexpertiza 13 16 5 1 630 633 Moscow Intercom-Audit 12 14 − 3,2 1 759 522 Moscow Business Systems Development 9 13 30,5 2 168 910 Moscow Energy Consulting Group 11 10 6,7 2 563 60 Moscow BDO -Russia 7 8 2,7 2 762 538 Moscow KPMG − 6 − 8,1 3 209 548 Moscow PricewaterhouseCoopers 3 5 Annual increase in sales (%) S ales from consulting, 2009 (thousands of roubles) Headquarters A udit and consulting group s 2008 2009
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  • 21. Thank You! Our team: Ann Nazarova, Natalia Ulyanova, A yuna D anzanova , Olga Pivovarova Finance University under the Government of the Russian Federation